Background

K Srikrishna is a serial entrepreneur, mentor and former angel investor. Over the last 20 years he's been a C-level executive with a proven track record of cross-border company building, revenue generation, business development & product marketing.

He founded his first company Impulsesoft in 1999, which grew from a bootstrapped organization of two people to the global leader in Bluetooth wireless stereo music prior to being acquired by SiRF Technology of San Jose, CA. Subsequently, he was one of the founders of Zebu Communications, a gaming startup, and an active angel investor.

Previously, Srikrishna has served in a variety of marketing and management roles in technology firms in Silicon Valley and India. He has a Ph.D. and MS from University of California at Berkeley and a BTech from Indian Institute of Technology, Banaras Hindu University. The culture of companies and the growth of entrepreneurial business are areas of specific interest to him. Srikrishna's writing has appeared in Forbes, Wall Street Journal, Mint, Hindu Business Line and YourStory.

Srikrishna's current focus is on mentoring entrepreneurs and CEOs of companies seeking growth with an emphasis on marketing, leadership and strategy. He's on the board of advisors of several technology startups. As the father of two young women, he hopes to see more women in tech & entrepreneurship.

Courses

  • BUSML 4254 - International Marketing

    For International Business majors only. Examines theory and practice of marketing across national borders, marketing and market research within different foreign environments, and development of marketing strategies by the international company. Does not count as elective credit for the Marketing major. Prereq: 3250 (650) and BusMHR 2292 (BusAdm 499.01). Not open to students with credit for 4253 (757).

  • BUSMHR 7412 - Competitive Analysis

    Tools to identify, parse, and analyze the economic and market data necessary to complete a comprehensive strategic analysis of business competition. Application of major steps in industry analysis, competitive positioning, capability analysis, competitor analysis, and some private equity valuation. Prereq: Enrollment in MBA or WPMBA program, or permission of instructor. Not open to students with credit for 838.

  • BUSML 4241 - Entrepreneurial Marketing

    Examines best practices in Entrepreneurial Marketing including analysis of marketing opportunities, identification of target audience, development of marketing strategy, brand positioning and an integrated marketing plan. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01).