Background

Jon Quinn is a senior marketing executive with progressive leadership experience in both corporate and agency environments in brand management and marketing communications with an extensive marketing education and a unique combination of strategic, analytic and creative strengths. Jon’s areas of expertise include: brand strategy, new product development and introduction, consumer behavior, marketing research, integrated marketing communications and digital marketing.

He has held senior roles at high-profile brands and organizations including Applebee’s, Huntington Bank, Bob Evans, YUM! Brands, Ketchum Communications and Foote, Cone & Belding. Before joining Kelley, Jon taught at various universities over the past 25 years including The Katz School of Business at The University of Pittsburgh, The Smeal School of Business at The Pennsylvania State University, The University of Dayton and Ohio University. Prior to joining Fisher, Jon was the Nestlé Faculty Fellow, Director of the Center for Brand Leadership, and Director of the Consumer Marketing Academy at the Kelley School of Business at Indiana University.

Jon earned his Master of Science in Marketing from The Pennsylvania State University, his MSIA (MBA) from Carnegie Mellon University, and his Bachelor of Science in Economics from the University of Pittsburgh. 

Areas of Expertise

Marketing
  • Services Marketing
  • Advertising
  • Survey Research and Rating Scales
  • Branding
  • Consumer Behavior
  • Strategy

Education

MS in Marketing from The Smeal School of Business at The Pennsylvania State University

MS in Industrial Administration (MBA) at the Tepper School of Business at Carnegie Mellon University

BS Economics at the Katz School of Business at the University of Pittsburgh

Courses

  • BUSML 4201 - Consumer Behavior

    Examines how and why people behave as consumers. Its goals are to provide an understanding of consumer behavior and to provide experience in the application of this knowledge to marketing management and social policy decision making. Prereq: 3250, AcctMIS 2200, 2300, BusOBA 2320, and 2321; and BusMHR 2291 or 2292.

  • BUSML 4203 - Marketing Strategy

    This case course focuses on strategic planning examining how environmental factors affect long-term marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.

  • BUSML 7208 - Digital Marketing

    Management of digital marketing assets in order to develop strategies and execute tactics associated with cross-channel marketing in the digital era. Prereq: 6250 or MBA 6252.

  • BUSML 3250 - Principles of Marketing

    Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Econ 2001.01 and 2002.01. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR.