Jon QuinnSenior Lecturer (9M)
Faculty Director of the Consumer Packaged Goods Immersion Program
Faculty Sponsor, Amazon-Fisher Educational Alliance
Marketing & Logistics
Jon Quinn is a senior marketing executive with progressive leadership experience in both corporate and agency environments in brand management and marketing communications with an extensive marketing education and a unique combination of strategic, analytic and creative strengths. Jon’s areas of expertise include: brand strategy, new product development and introduction, consumer behavior, marketing research, integrated marketing communications and digital marketing.
He has held senior roles at high-profile brands and organizations including Applebee’s, Huntington Bank, Bob Evans, YUM! Brands, Ketchum Communications and Foote, Cone & Belding. Before joining Kelley, Jon taught at various universities over the past 25 years including The Katz School of Business at The University of Pittsburgh, The Smeal School of Business at The Pennsylvania State University, The University of Dayton and Ohio University. Prior to joining Fisher, Jon was the Nestlé Faculty Fellow, Director of the Center for Brand Leadership, and Director of the Consumer Marketing Academy at the Kelley School of Business at Indiana University.
Jon earned his Master of Science in Marketing from The Pennsylvania State University, his MSIA (MBA) from Carnegie Mellon University, and his Bachelor of Science in Economics from the University of Pittsburgh.
- Faculty “STEP” Mentor (Second-year Transformational Experience Program)
- Committee Member: Committee on Academic Misconduct
- Committee Member: Non-Degree Executive Education Program
- FisherFirst Faculty participant (supporting first-generation business students)
Areas of ExpertiseMarketing
- Services Marketing
- Survey Research and Rating Scales
- Consumer Behavior
MS in Marketing from The Smeal School of Business at The Pennsylvania State University
MS in Industrial Administration (MBA) at the Tepper School of Business at Carnegie Mellon University
BS Economics at the Katz School of Business at the University of Pittsburgh
BUSML 4203 - Marketing Strategy
This case course focuses on strategic planning examining how environmental factors affect long-term marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.
BUSML 7208 - Digital Marketing
Management of digital marketing assets in order to develop strategies and execute tactics associated with cross-channel marketing in the digital era. Prereq: 6250 or MBA 6252.
BUSML 3250 - Principles of Marketing
Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Econ 2001.01 and 2002.01. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR.
BUSML 4204 - Marketing Projects
In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.
BUSML 4258 - eCommerce Digital Advertising
Students will learn about retailer advertising networks such as those of Wal-Mart, Target, and Lowe's via Amazon's retail business platform including sponsored ads, display ads, OTT, and audio ads. They will apply this knowledge to a 'real-life' client project and deliver a recommendation presentation. Students will also complete analysis-based assignments and Amazon's certification in advertising. Prereq: 3250. Prereq or concur: 4232 or 4233.