Jianna Jin

PhD Candidate – Consumer Behavior

Marketing & Logistics

Background

Jianna Jin is a doctoral candidate at the Fisher College of Business with a focus on consumer behavior. She conducts two streams of research: (1) How consumers understand and respond to new digital technologies (e.g., conversational AI agents) and (2) how political ideology influences various consumption-related decision. Prior to joining the program, she earned a BBA from Kyung Hee University, an M.S. in marketing from Korea University, and worked as a research assistant at Nielsen Korea.

Advisor

Dr. Rebecca Walker Reczek