Jianna Jin

PhD Student – Consumer Behavior

Marketing & Logistics

Background

Jianna Jin joined the marketing program in 2018. She is currently interested in two streams of research: (1) understanding how diverse aspects of digital marketing, social media in particular, influences consumer behavior, and (2) understanding how product/brand aesthetics influence consumer-brand relationships. Prior to joining the program, she earned M.S. in marketing from Korea University and worked as a research assistant at Nielsen Korea.