Anna Goussevskaia
Background
Anna is a Senior Lecturer in the Management & Human Resources Department, Fisher College of Business. Anna holds a PhD in Industrial and Business Studies from the University of Warwick, UK. She also has a background in Applied Mathematics and Computer Sciences.
Anna teaches entrepreneurship, innovation, strategy and global business in undergraduate, graduate, and executive education programs.
Anna’s research focuses on understanding how established and entrepreneurial firms create and adopt innovations. Anna’s work has been published in journals, such as Research Policy, Organization Studies, and Long-Range Planning. She has also contributed to several books, including Knowledge-Based Enterprise: Theories and Fundamentals (IGI Publishing), The Evolution of Business Knowledge (Oxford University Press) and Trust and Anti-Trust in Cross-Cultural Alliances (Palgrave Press).
Anna’s executive education teaching and consulting activities span different countries, working in the United Kingdom, Brazil and the United States. She has developed and taught executive education programs for companies, such as ABB, Accor, ArcelorMittal, Banco Real, Bunge, DHL Supply Chain, GOL Airlines, Honda, McDonald’s, Natura, NEC, Novelis, Petrobras, Philips, Rede Globo, Rexam, Sadia, Siemens, Tata Consulting Services, Telefónica, Vale, Votorantim, and Xerox.
Areas of Expertise
Entrepreneurship
International
Strategy
Publications
Courses
- BUSADM 3532 - Entrepreneurship and Innovation: Corporate Entrepreneurship
- Develop skills and understanding of theories and their application to develop new ideas and viable new businesses within an established firm. Address the development of an internal culture of innovation, processes for reviewing ideas and developing concepts, strategic analysis, positioning for competitive advantage, forms of corporate ventures, and the qualities of corporate entrepreneurs. Prereq: 3510, and Design 2700 and MechEng or ISE 5682.
- MBA 6293 - Strategy Formulation & Implementation
- Focus on the determination of the strategic direction of the firm and the management of the strategic process. Prereq: Enrollment in MBA or WPMBA program, or permission of instructor. Not open to students with credit for 980 or 6290 or 6291.
- BUSMHR 3510 - Entrepreneurship and Value Creation
- Examines the many dimensions of new business creation and the fostering of innovation. Prereq: Not open to students with credit for 3510.01 or 3510.02.
- MBA 6260 - Global Environment of Business-EMBA
- Political, economic, social and technological forces shaping today's global business environment. Prereq: Enrollment in Executive MBA program, or permission of instructor. Not open to students with credit for 820.
- MBA 6261 - Global Environment of Business
- Political, economic, social and technological forces shaping today's global business environment. Prereq: Enrollment in MBA or WPMBA program, or permission of instructor. Not open to students with credit for 820.