Christine Bunker

Christine Bunker is the founder and lead consultant at Backbone Collaborative. Backbone is an impact strategy company specializing in building social and environmental intention into business. She has expertise in ESG, marketing strategy, sustainability, social impact, the Certified B movement, and culture-building. 
After working in luxury services for several years, Christine wondered if there wasn’t a better way to do business. She left the corporate world to attend business school at The Ohio State University to study sustainability and ways to drive purpose in business. Since receiving her MBA from Fisher College of Business at OSU in 2012, Christine held positions as the Marketing Director and Stewardship Director at Jeni’s Ice Creams where she drove the company’s initial accreditation as a Certified B Corporation and led the strategic work that came from that certification process. After Jeni’s, she founded Backbone to support independent companies’ quest to be conscious capitalists.
She’s since worked with micro, small, and medium businesses to build philanthropy strategies, marketing strategies, sustainability practices, and Certified B accreditations. She also serves on several volunteer boards in Columbus, including Green Columbus and The Roosevelt Coffeehouse. 

Christine has been an adjunct lecturer at Fisher since 2019 and greatly enjoys being in the classroom and learning what students' want and need. Big on critical thinking and discussion-based learning, she pushes these skills as industry-agnostic and necessary to be an active and engaged citizen, employee, and leader.

Her classes discuss how we can use business to do good in the world under the premise that profit has been the sole motivator for too long and has led to business challenges and ethical breaches of which we see more every day. When businesses strategically consider the kind of impact they make in the world, the neighborhood, and in people's lives, a more resilient future is built full of loyal customers and employees. A return to equitable and inclusive thinking is necessary if our planet is to accommodate the billions of people it now houses.

Other points of interest...
Christine is addicted to NYT word games and now notices every five-letter word visible in the world.
She enjoys art, indie films, great books, and hiking in our National Parks.