Micro-targeting: How Facebook is selling you to advertisers
Global News
“Now we start having the ability to target ads to people based on much more complex algorithms,” says Fisher's Rob Smith. “So instead of ‘people who are between the ages of 40 and 60 tend to watch this show,’ it’s ‘I would like to target someone who is 27-years-old, who lives in this place, who likes tennis and is interested in buying a new tennis racket right now.’”
June 23, 2018