Newsroom

Brian Hipsher, senior lecturer in marketing, helps explain why Columbus has long been, and continues to be, a top market for restaurants to try new products and concepts.

Associate Professor of Marketing and Logistics Jeff Dotson said that people, including students, should be familiar with artificial intelligence and how those tools can make them stand out as employees.

Ramakrishnan Krishna Moorthy is a self-described "engineer-turned-MBA servant-leader building technology, strategy and communities that create measurable societal impact.” He's also a member of Poets&Quants' Best & Brightest MBA class for 2026.

Taco Bell saw an 8% increase in same-store sales, a key metric restaurants use to measure the health of a business. Part of its success, says Senior Lecturer Jon Quinn, is its brand authenticity.

Ohio, unlike a majority of other states, has no regulations at all governing the use of AI in political communications, from campaign ads to malicious “deepfakes” of candidates. But, "research shows that voters strongly despise underhanded campaign tactics,” according to Xiaoyan Deng, associate professor of marketing at Fisher.

Kimberly Lee Minor, the interim director of Fisher's Office of Career Management, is a veteran retail executive and 2026 Inspiring Women honoree. She co-founded the Women of Color Retail Alliance in 2020 to elevate more voices in the industry.

Meet Caleb Wooddell, a soon-to-be graduate and a Poets&Quants Best & Brightest Business Major of 2026. Caleb, who will be joining The Wendy’s Company as a financial analyst on its marketing and digital finance team, says "investing in the people around you is the best investment you can make, and the one with the highest return."

The bill, introduced by Sens. Rick Scott and Kirsten Gillibrand and informed by research led by Fisher Professor John Gray, follows a bipartisan investigation that cited ProPublica’s reporting on dangerous foreign drugmakers and the medicine they continued to sell in the U.S.

Young graduates can’t find jobs. Schools know they have to make big changes. But what? At Fisher, Professor Vince Castillo continues to refine how he uses AI in his classroom to help foster strategic thinking from his students.

Gift givers think it’s the ultimate faux pas. But research from Fisher's Grant Donnelly, Rebecca Walker Reczek and PhD graduate Cory Haltman suggests that those on the receiving end don’t mind nearly as much as we fear.

Ohio State isn’t just wrestling with generative-AI in classrooms — it’s embracing it. With its ambitious AI Fluency initiative, every Buckeye (eventually) will graduate AI-savvy and AI-responsible, taught not only by research teams but by leaders like Lori Kendall, a senior lecturer at Fisher.

Research by John Gray, the Dean’s Distinguished Professor of Operations at Fisher, found a 54% higher likelihood of "severe adverse events," including hospitalization, disability and death, tied to generic drugs made in India versus in the U.S. He's advocating for more transparency on where medicines are manufactured and by whom.

Associate Professor of Marketing Jeff Dotson is at the forefront of an introductory AI course for small business owners. "The target audience I had in my mind was my mom," he says.

A study by John Gray, the Dean’s Distinguished Professor of Operations at Fisher, found that some Indian-made generic drugs are linked to more adverse events than U.S. versions. It prompted calls for increased FDA testing and alerts when foreign manufacturers with safety issues are allowed to ship to U.S. hospitals.

Senior Lecturer in Finance Steve Salopek ran his 100th marathon during the Columbus Marathon on Oct. 19, completing the race in about 4 hours, 49 minutes, according to unofficial results. He was among more than 15,000 runners who endured steady rain and gusting winds throughout the course.

When thousands of runners take to the starting line for the Columbus Marathon, some will be running the 26.2 miles for the first time. Others, maybe their second or third time. But Steve Salopek, senior lecturer in finance and co-director of Fisher's Project THRIVE Finance program, stands alone, as he will lace it up for his 100th career marathon.

A look at the bold, wide-ranging effort to ensure all Ohio State students are AI fluent by the time they graduate, including all the ways Fisher is building on a strong foundation of AI adoption.

Brian Hipsher, senior lecturer in marketing and logistics at Fisher, shares his expertise on branding and brand refreshes in the wake of the the Cracker Barrel fiasco.

Joe Goodman, professor of marketing at Fisher, provides some insights into data about consumers' buying habits related to the release of the new iPhone. Among them: the relative nature of "reasonable" price points for items such as phones, the impact of tariffs on purchasing, and the idea of assuming debt to purchase a new phone.

John Gray, professor of operations and business analytics at Fisher, says oversight of foreign pharmaceutical manufacturers could be one reason for the recent surge of medicine recalls.

Rakesh Mallipeddi, assistant professor of operations and business analytics at Fisher studies social media and artificial intelligence. Mallipeddi says AI users need to be aware of ethical AI practices as the technology uses public data to improve its own output.

Artificial intelligence is rapidly reshaping Central Ohio’s jobs, industries and competitiveness at light speed. Nathan Craig, associate professor of operations and business analytics, along with alumnus John Hrusovsky (BSBA '86) participated in a panel discussion, hosted by the Columbus Metropolitan Club, about the impact of AI locally.

Meet Yi Han, a student who describes herself as “curious about people and the world, always seeking to learn, innovate and create meaningful impact,” and who has been selected as one of Poets&Quants' MBAs to Watch 2025.

Inflation is up and job creation down, but the U.S. economy could still pull through without too much pain. The next few months will be pivotal in illustrating whether actions taken by companies will reflect data gathered by the National Center for the Middle Market (NCMM) showing that business leaders were anticipating the lowest revenue and employment growth of the post-pandemic period.

Large retailers such as Target and Walmart may be able to absorb some of the impact of tariffs on toys imported into the U.S., say Professor of Logistics Terry Esper. But smaller retailers may fall victim to the trade war as the holiday season approaches.