2012 Winter Marketing Research Camp

Published: 2011-12-21

Winter Research Camp

The Marketing Department is hosting the Annual Winter Marketing Research Camp on Friday, January 20th. We are honored to announce that this year’s presenters include: Angela Lee, Michael Norton, David Schweidel, and Song Yao.

Angela Lee is a Marketing and International Business & Markets Professor at Northwestern, Kellogg School of Management. She assumes the title of Mechthild Esser Nemmers Professor of Marketing. Dr. Lee is a consumer psychologist studying consumer learning and behavior. Her Curriculum Vita can be found here.

Michael Norton is an Associate Professor of Business Administration at Harvard University where  he has been named Marvin Bower Fellow. Dr. Norton study interest focus on consumer behavior and psychology. He has been published in a number of academic journals. Additional information about Michael Norton can be found here.

David Schweidel is an Assistant Professor of Marketing at the University of Wisconsin. Dr. Schweidel expertise’s include customer relationship management, social media, and online consumer behavior. He received the Erwin A. Gaumnitz Junior Faculty Research Award from the Wisconsin School of Business in 2009. Other notable achievements can be found in his Curriculum Vita here.

Song Yao is an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University. Professor Yao specializes in quantitative marketing. He has been published in several reputable journals.  Dr. Yao received the Faculty Impact Award for MBA Teaching Excellence in 2010. Further information about his achievements can be found here.

The event will be held in Schoenbaum Hall, room 305 from 8:00 AM to 5:00 PM. For questions or comments contact Sarah Zimmerman. The schedule of events also offers additional information.