Allenby selected as co-editor of Quantitative Marketing and Economics

Published: 2009-12-31

Beginning in January 2010 the journal Quantitative Marketing and Economics will be edited by Fisher Marketing & Logistics faculty member Greg Allenby, Sridhar Moorthy of the University of Toronto and Peter Reiss of Stanford University. Allenby, Moorthy and Reiss are experts in different areas of quantitative marketing.

The journal has employed a co-editor structure since its founding to help ensure that each submitted manuscript is handled by an editor that is an expert in the area of the submitted manuscript.