Sherehan Ross (BA ’05, MBA ’14) was so lost on her first day on campus as an undergraduate student that she didn’t make it to any of her classes.
“Not a single one of them,” she says.
She wasn’t lost for long. Two degrees later, Sherehan is on the path to successfully reach her professional goals, and she credits her Fisher MBA for leading the way.
Tell us about some of your recent accomplishments.
I was recently named chief marketing officer for CoinMover, a digital currency exchange service with headquarters in Lynn, Massachusetts. CoinMover provides customers with a simplified and safe experience while buying and selling digital currencies.
Before CoinMover, I was the director of marketing for T-CETRA, a half-billion dollar financial technology solution firm where I managed a team that supported sales and strategic partnerships with industry giants like Verizon, Amazon and Google to ensure our marketing efforts drove sales.
I’ve built my own marketing agency, Digital Bricks Marketing, where I consulted with brands, individuals and businesses to increase their digital footprint with a focus on social media, paid advertising and lead generation.
My husband John and I also own and operate a food truck, The Purple Chicken.
I feel fortunate to do what I love — being a true marketer — and believe this is my life’s passion. Fisher taught me that marketing is constantly changing, especially marketing in the technology field, and to never stop learning and acquiring the right skills for the right message.
Marketing in 2021 isn’t the same as it was 30 years ago, or even five years ago! I have made a commitment to this profession and I am prepared to evolve with it.
How has Fisher equipped, prepared you or made a difference in your career?
When I decided to get my MBA, I had three goals: to be a consultant, to own my own business and to become a chief marketing officer.
Fisher equipped me for the real world and I was prepared and confident for the professional challenges I faced after graduation. Thanks to Fisher, I have the tools I need to succeed, and I’m proud to say with my new role at CoinMover, I have accomplished all three of the goals I set for myself!
What is your favorite memory from Fisher?
My number one favorite memory from Fisher is the time I spent abroad with the Global Applied Projects (GAP) program.
I was fortunate to spend a month in Lyon, France, with five other graduate students for with a project assignment for Scotts Miracle-Gro in Europe. The task was to solve for a potential problem when a newly-passed piece of European legislation banned the use of certain pesticides, thus creating a demand for greener lawn and garden products. Our role was to craft messaging to the consumers that efficacy would not be hindered in the new, greener product line.
The experience with GAP was eye-opening. It was a lifetime of experiences packed into three weeks!
Do you have a favorite business faculty member or mentor who helped shape who you are today?
I had several professors that I felt went above and beyond to become mentors. The caliber of professors at Fisher is incredible. They are not career teachers, they are business professionals who happen to teach. I love that they come to the classroom with real-world business experience.
Graduating from Ohio State meant...
...that I am part of a community trying to bring real change into the world. Being an alumna of The Ohio State University means that I’m part of something larger than myself. It means that I’m equipped and ready to use my education to help my community, my peers and myself reach our fullest potential.
What advice would you give to a current student or recent Fisher graduate?
My advice to current students is to take it all in — be present here and now and enjoy every moment of it! The Fisher experience is amazing.
For recent graduates, I encourage you to never stop learning. I mean that in the broadest sense of the term: listening and asking questions, even about things you think you already know. If you are a continuous learner, you’ll be ready for new opportunities when they open up.