February 5, 2018 Research, program offerings provide students critical STEM opportunities

Brand Photo - MBA collaboration

Led by world-class faculty researchers and innovative graduate student programming, Fisher is taking steps to blend and prepare students with the business insights and STEM skills they need to succeed as future leaders.

Fisher’s Rebecca Reczek was selected to deliver a January lecture as part of Ohio State’s Science Sundays series. The event, hosted by the College of Arts and Sciences, connects experts from a wide range of academic fields to explore current and emerging topics and issues in science that impact everyday life. Reczek, an associate professor of marketing, presented her research into how consumer beliefs shape their choices for food.

Her research demonstrated that consumers believe healthy food must be more expensive than cheap eats, and that higher-priced food is healthier – even when there is no supporting evidence. The results mean marketers can charge more for products that are touted as healthy and that consumers may not believe a product is healthy if it doesn’t cost more.

Watch Reczek’s presentation:

Research is just one area Fisher is fostering STEM-related fields. Its academic programming represents another way the college is combining STEM and business education.

“Much of today’s workforce demands that future business leaders grasp the importance of having deep experience with STEM-related skills,” said Walter Zinn, associate dean for graduate students and programs at Fisher. “To meet this demand and to ensure that our graduates are prepared with the hands-on STEM experiences that will distinguish them in a crowded workforce, we’ve augmented and, in some cases, created programs to equip them with these skills.”

Master of Accounting (MAcc)

Unlike traditional graduate programs that require a strict and steady diet of accounting-focused classwork, Fisher’s MAcc program builds on a rigorous core accounting foundation curriculum with a variety of advanced business electives that give students a holistic education. A new reality in accounting is that professionals must know how to harness and leverage big data. To meet this need, Fisher has incorporated data- and analytics-focused offerings to provide hands-on experience and ensure Fisher graduates are ready to lead from Day One.

Master of Business Logistics Engineering (MBLE)

A collaboration between Fisher and the College of Engineering, the MBLE program addresses the needs of businesses seeking leaders with the skills required to manage highly complex supply chain and logistics operations. The program provides students a cross-disciplinary experience that goes beyond typical supply chain management studies, or the technical aspects of a standard engineering program, to produce a balanced curriculum that today’s globally focused companies are seeking. Graduates of the program are prepared to enter the job market equally comfortable with logistics strategy, the management of logistics operations, and logistics engineering tasks such as facility design and implementation of logistics technology.

Specialized Master in Business – Analytics (SMB-A)

The SMB-A program, which leverages Fisher’s world-class faculty and rigorous curriculum, is designed to meet the needs of individuals focused on applying the techniques and tools of modern analytics in business. The program equips students with an understanding of the science of data analytics and its implication for business innovation, productivity and growth. The SMB-A program provides students and working professionals with graduate-level knowledge and credentials in business analytics to accelerate their careers or execute a career shift into this growing field.

Specialized Master in Finance (SMF)

Fisher’s Specialized Master in Finance (SMF) curriculum provides students the analytical and soft skills they need to forge a successful professional career in today’s global financial markets. SMF courses are designed with an applied orientation, yet are based on the principles of the theory and practice of modern finance. Finance faculty at Fisher are world-renowned academics and experienced practitioners, who offer students the latest insights and developments in the research and practice of finance. SMF students have access to software tools and databases such as Bloomberg, Capital IQ, Rotman Interactive Trader and Crystal Ball, which are used in projects in core courses and electives during the SMF curriculum.