A partnership between Fisher College of Business and JPMorgan Chase is bringing the exploration of business analytics to life for undergraduate students at The Ohio State University.

Beginning this fall, students enrolled in Fisher’s undergraduate minor in business analytics will have the opportunity to learn and apply analytics techniques through a case study using real-world dataset provided by Chase. Working in collaboration with a team at Chase, Fisher professors Greg Allenby, Elliot Bendoly and Waleed Muhanna developed the case and will incorporate it across three core courses in the minor: descriptive analytics, predictive analytics and prescriptive analytics.

“This partnership exemplifies Fisher’s commitment to preparing our students for the dynamic, ever-changing business world,” said Anil K. Makhija, dean and John W. Berry, Sr. Chair in Business. “Analytics represents the next great frontier in business. Together with JPMorgan Chase, a longstanding and valued partner to Fisher and The Ohio State University, we are fully committed to providing students with engaging curriculum and applied learning opportunities in business analytics.”

The minor in business analytics is available to all students at Ohio State, regardless of major or college.

“Just as the business analytics minor has been designed to bring data to life, we’ve worked with Chase to build a case study that is as close to a real-world simulation as possible. We look forward to implementing the case, growing the college’s business analytics footprint and raising awareness of the value and importance of analytics in business across the university.”

Greg AllenbyHelen C. Kurtz Chair in Marketing

Chase, which also serves as a valued sponsor of the Business Analytics Cluster at Fisher, recognizes the educational benefit of providing students with opportunities to analyze and work with business data.

“Data analytics is an important and growing discipline, and there is no better way to develop your skills than by solving real problems with real data,” said Chris Ashcraft, Business Operations Director at Chase. “Fisher and JPMorgan Chase share a passion for developing great talent. We hope this compelling case will inspire students to pursue a career in data analytics.”

The undergraduate minor is just one way Fisher has embraced business analytics education. This fall, the college launched a business analytics major within its MBA program and is exploring additional graduate offerings in the field. The initiatives will provide graduate students at Fisher with a deeper dive into the principles and processes that turn data into insights.

Greg Allenby Helen C. Kurtz Chair in Marketing, Professor of Marketing, Professor of Statistics
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Elliot Bendoly Distinguished Professor of Operations and Business Analytics, PhD Coordinator, SMB-Analytics Co-Director, Department Editor, Technology Management, JOM, Former Assoc. Dean of Undergraduate Students/Programs
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Waleed Muhanna Professor
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