2019 New faculty

Get to know the new thought leaders that have joined Fisher’s world-class faculty ahead of the 2019-20 academic year.

Accounting and MIS

  • Norman Colter, Senior Lecturer

    Norman ColterNorman earned an associate’s degree in liberal arts from New Mexico Military Institute in Roswell, New Mexico; a bachelor’s degree in business administration from Eastern New Mexico University in Portales, New Mexico and an MBA in accounting and MIS from the University of New Mexico in Albuquerque. Norman has been a certified public accountant in the state of New Mexico since November 2000.

    Hometown, State, Province, Country: Roswell, New Mexico

    Previous Academic Institution or Company: University of New Mexico

    What area of business and business education most inspires you?

    I love financial accounting and how the business community communicates with the public. In addition to financial accounting, I enjoy teaching accounting information systems and how information is captured and delivered through the organization. This is a great combination, and I enjoy teaching students how to bridge these two areas of accounting knowledge.   

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    During my years of teaching accounting, I have learned that students really stress over learning accounting. Thus, I try my best to make learning accounting fun and interesting. When students realize how passionate I am about teaching accounting, they are motivated to learn!

    Why did you choose to join the Fisher faculty?

    I was really looking to join a faculty that valued teaching and diversity in the college. The more I learned about Fisher and The Ohio State University, the more I was impressed with not only the diversity in the faculty, but also the staff and students. In addition, it was clear to me that Fisher places a high value on expectations for teaching. This was very important to me as I love teaching and working with students. There is no better feeling than knowing I will be able to help prepare business leaders not only for the state of Ohio, but also for the country and the world. I am excited to make Columbus my home, and I hope to make a positive impact on students’ lives for many years to come.

    Please share some professional recognition of which you are proud.

    I have, over my years of teaching, been nominated and selected for several teaching awards. However, the two I cherish most were awarded to me by my colleagues and student athletes. In 2016, I was awarded the Outstanding Accounting Educator Award for New Mexico. I was selected by my accounting colleagues at the New Mexico Society of CPAs, and the award recognized my service and dedication to students and the CPA profession. Also in 2016, I was selected by the University of New Mexico (UNM) student-athletes for the Inaugural Faculty All-Star Team. This award recognized my dedication to helping student athletes succeed at UNM.

    Tell us about some of your hobbies and interests.

    My hobbies are cooking and working on my landscape around my home. For relaxing, I enjoy tasting new wines and sampling the different varieties of craft beers. I also enjoy spending time with my family, which usually involves BBQs and watching movies.

    Please share a fun fact about yourself.

    I used to play competitive chess when I was younger, and I am always on the lookout for a friendly game!

  • Marissa Nelson, Senior Lecturer

    Marissa NelsonMarissa earned a bachelor’s degree in accounting from the University of South Florida and has spent more than half a decade working in the industry at firms that include SS&G Wealth Management and BDO USA, LLP. She has been a certified public accountant in Ohio since 2014.

    Hometown, State, Province, Country: Columbus, Ohio

    Previous Academic Institution or Company: BDO USA, LLP

    What area of business and business education most inspires you?

    I’m inspired by the opportunity I have to teach and mentor the next generation of CPAs and business professionals.

    Why did you choose to join the Fisher faculty?

    My time at Fisher, as both a student and a teacher, has encompassed some of the most rewarding and fulfilling experiences of my life. I’m thrilled to be continuing on at Fisher as a member of faculty, and I hope to be instrumental in helping to build similar experiences for my students and colleagues.

    Tell us about some of your hobbies and interests.

    In addition to reading and spending time with my family, one of my biggest passions is theatre. My husband and I, along with a few friends, recently incorporated a non-profit whose purpose is to foster the theatre arts in our community.

  • Ewa Sletten, Associate Professor

    Ewa SlettenEwa joins Fisher having served on the faculty at Boston College and the Sloan School of Management at MIT. She has taught undergraduate, graduate and PhD accounting courses, and her expertise is in financial accounting, financial statement analysis and managerial accounting. She earned her PhD at Northwestern, her master’s degree at the University of Illinois at Chicago and bachelor’s degree from the University of Lodz.

    Hometown, State, Province, Country: Lodz, Poland

    Previous Academic Institution or Company: Boston College

    What area of business and business education most inspires you?

    I am fascinated by managers’ disclosure and financial reporting choices and how these choices affect investors and their investment decisions. That is the primary focus of my research, and I am hoping to incorporate it into my classes.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    When teaching an MBA class at MIT Sloan and discussing a case study about Enron’s fraudulent financial reporting, I learned that one of my students used to work for Enron (not as an accountant). Our class received an insider’s perspective on what happened at the company. It was priceless and changed how I taught the case going forward.

    On another occasion, one of my undergraduate students at Boston College returned from her spring break and told me about how implementing what she learned in my managerial accounting class improved her dad’s business. It was very rewarding to hear she was able to utilize her newly gained knowledge about cost classifications to improve decision making in her family business. These and other similar experiences have showed me there are many learning opportunities in the classroom, and some of them involve learning from students.

    Why did you choose to join the Fisher faculty?

    The Department of Accounting and Management Information Systems is widely recognized for its high-quality research as well as its commitment to educating the next generations of accounting scholars. I am looking forward to collaborating with my colleagues on new research projects as well as contributing to the PhD program.

    Please share some professional recognition of which you are proud.

    My dissertation received the Best Dissertation Award from the Financial Accounting and Reporting Section of the American Accounting Association. I spent a lot of time thinking about it and perfecting it, so I truly appreciated the recognition it received.

    Tell us about some of your hobbies and interests.

    I enjoy yoga, hiking and skiing. I also love travelling and share this passion with my husband and three kids.

    Please share a fun fact about yourself.

    I grew up in Poland and moved to the U.S. as a college student. At this point, culturally and statistically speaking, I am roughly 50 percent Polish and 50 percent American.

Finance

  • Amin Shams, Assistant Professor

    Amin ShamsAmin earned a bachelor’s degree in industrial engineering and an MBA from Sharif University in Tehran, Iran before attending the University of Texas at Austin. There, he earned master’s degrees in global policy studies and finance and a PhD in finance. He has performed research and published on issues of economic and financial justice. He has worked on income inequality as a member of University of Texas Inequality Project and conducted research on financial misconduct and manipulation of financial markets.

    Hometown, State, Province, Country: Tehran, Iran

    Previous Academic Institution or Company: University of Texas at Austin

    What area of business and business education most inspires you?

    Empirical asset pricing with a focus on the intersection of finance and technology — FinTech. I also enjoy working on complex financial securities, such as volatility products and derivatives.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    I taught an undergraduate finance course as part of my PhD program. At the time, I was working on a research project on the manipulation of the Volatility Index, VIX. My co-author and I were invited to present our findings to high-ranking officials in a government agency monitoring the market. The presentation conflicted with my class, and I had to ask a fellow PhD candidate who was teaching the same course to fill in for me. I promised my students I would modify and present the same findings to them too. Even though the topic was somewhat advanced for undergraduate students, they were really engaged and connected with the topic, especially because it was inspired by a real-world problem. I got very positive feedback and learned how discussing research that is connected to real-world issues can engage students and help them learn concepts that might seem too complicated at first glance.

    Why did you choose to join the Fisher faculty?

    Because of the great faculty and the amazing research environment they provide. I knew a lot about Fisher through my advisor, who earned his PhD here.

    Please share some professional recognition of which you are proud.

    My research has been used by several agencies, including the Securities and Exchange Commission and the U.S. Commodity Futures Trading Commission, which makes me believe in the impact of my research.

    Tell us about some of your hobbies and interests.

    I enjoy playing and composing music, and playing soccer and tennis.

    Please share a fun fact about yourself.

    People say I can cook like a professional! I catered my friends’ wedding, which included more than 100 guests.

  • Petra Vokata, Assistant Professor

    Petra VokataPetra holds a PhD in finance from Aalto University School of Business in Finland. During her PhD studies, she served as a visiting scholar at the University of California, Berkeley. Her interests include household finance, financial innovation and asset pricing. Her research explores new sources of granular data combined with natural experiments and asset pricing techniques to explore the process of financial innovation, the behavior of households and their impact on asset prices. At Fisher, she will teach investments at the undergraduate level.

    Hometown, State, Province, Country: Prague, Czech Republic

    Previous Academic Institution or Company: Aalto University School of Business, Finland

    What area of business and business education most inspires you?

    I love all areas of financial economics. Household finance, financial innovation and asset pricing are my favorites, and I look forward to teaching investments in the spring semester.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    When I taught Investments in Finland, I used a virtual stock market game that allowed students to implement their investment ideas and apply the class material in practice. One year, I found one team was consistently earning high returns with their high-frequency trading strategy. As we looked into the details of their trades and execution prices, we learned that their strategy exploited an undocumented bug in the game, which we were unaware of. The students made the game an exciting learning experience even for us teachers.

    Why did you choose to join the Fisher faculty?

    Many factors played a role in my decision to join the Fisher faculty, but academic excellence was the most important. I am thrilled to be surrounded by such an outstanding group of scholars.

    Please share some professional recognition of which you are proud.

    I was part of a team that received the China International Conference in Finance’s Best Paper Award. I am most pleased when my research is useful, such as when financial regulators solicit my input when designing future policies.

    Tell us about some of your hobbies and interests.

    I spend most of my free time with my husband and our border terrier, Kira. I also play the piano, love to read, and my favorite sport is snowboarding.

    Please share a fun fact about yourself.

    During my undergraduate business studies, I spent more time running a business than studying. I built and managed operations of the first Czech online store selling contact lenses, which, by the way, are a Czech invention.

  • Michael Wittry, Assistant Professor

    Mike WittryMike earned his bachelor’s degree in business administration from Buena Vista University before attending the University of North Carolina at Charlotte to earn master’s degrees in mathematics and mathematical finance. He completed his PhD in finance at the University of Washington. Mike’s research interests lie in empirical corporate finance, particularly capital structure and corporate governance.

    Hometown, State, Province, Country: Breda, Iowa

    Previous Academic Institution or Company: University of Washington

    What area of business and business education most inspires you?

    When I was completing my undergraduate degree, financial markets (the stock market) completely baffled me. This experience has inspired me to teach students how financial markets function. My hope is to encourage students to become participants and take control of their financial futures. I believe this goes hand-in-hand with teaching students how corporations work and how they can position themselves to enter the financial sector labor market.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    There was a particularly memorable meeting I had with an MBA student while teaching financial derivatives as part of the core finance class early in my PhD. This individual was having a hard time constructing a payoff diagram for some collection of options, and I had gone through it several times. After about 30 minutes, she finally looked at me in exasperation and said, "Mike, you really stink at this!" After a few seconds of shock, it struck me that I had tried explaining the concept to her over and over again in the exact same way — when it hadn’t worked the first time! She really taught me that students learn very differently and what works for some (i.e. me) doesn’t work for all. I learned you can’t simply pound the material into the student. I tore up the example I had been working with and went through the example in a completely different way. The student ended up breezing through options and the entire core class, even writing a letter on my behalf after the quarter had ended!

    Why did you choose to join the Fisher faculty?

    I chose to join the Fisher faculty because of the depth of amazing researchers and teachers in the Department of Finance (and throughout Fisher!). Not only are these people field-changing powerhouses academically, they are fun, kind and extremely supportive. It was the ideal environment to join as an assistant professor.

    Please share some professional recognition of which you are proud.

    On the research side, my latest research paper won the “Best Paper Award” in the PhD session at the Colorado Finance Summit this past December. On the teaching side, I was nominated for Washington’s highest graduate teaching award on multiple occasions and once was a finalist. I was also recognized with the Foster School of Business PhD teaching award in my final year there.

    Tell us about some of your hobbies and interests.

    I enjoy spending time with my wife and our three kids. We love to stay active and be outdoors, including (many) trips to the zoo, hiking, camping, bike rides and much more! I also love watching a variety of sports, in particular college basketball, and playing golf and tennis. My mornings are filled with copious amounts of good coffee, and I’m always up for sampling craft beer and whiskey.

    Please share a fun fact about yourself.

    I have had nine orthopedic surgeries (six knee, two wrist, one ankle). Yikes, maybe that isn’t that fun!

Management and Human Resources

  • Andrea Contigiani, Assistant Professor

    Andrea ContigianiAndrea’s academic degrees include a bachelor’s in business administration from Luiss Guido Carli in Rome, Italy, and master’s degrees in economics, social science and statistics from Bocconi University, The University of Pennsylvania’s School of Arts and Sciences and the Wharton School, respectively. He earned his PhD in management from Wharton, where his dissertation investigated the process of experimentation in early-stage ventures.

    Hometown, State, Province, Country: Corridonia, Italy

    Previous Academic Institution or Company: The Wharton School, University of Pennsylvania

    What area of business and business education most inspires you?

    I am fascinated by the process of starting innovative ventures. I do research on some of the key strategic, organizational and financial challenges early-stage entrepreneurs face when starting a company or building a product. I seek to do rigorous but applicable research, producing insights for entrepreneurs, investors and policy-makers.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    Perhaps the most rewarding classroom story I have is from my experience as an instructor in Management 101 at Wharton in my third year as a PhD student. While I had done a lot of TA work, that was my first experience as an “instructor,” where I had to communicate knowledge and make sure students would absorb it. I put a lot of passion into that. The most exciting outcome, other than seeing students do fantastically well on the final exam, was the great connections I built with some of the students. Two of my best students became my RAs and worked with me for more than two years after the end of the course. They were really important collaborators in my PhD dissertation!

    Why did you choose to join the Fisher faculty?

    I was impressed by the strength of the Department of Management and Human Resources and of the other departments. In addition to allowing me to do great work within my core area (entrepreneurship), I believe this environment will allow me to build and benefit from helpful bridges with researchers in related areas, such as finance and operations. Interdisciplinary work is something I take seriously, as shown by my experience creating the Mack Innovation Doctoral Association at Wharton. Furthermore, I was fascinated by the emphasis the university puts on social impact. I was very happy that my position at Fisher is associated with InFACT — one of Ohio State’s Discovery Themes — as this will allow me to connect with many people doing socially relevant research.

    Please share some professional recognition of which you are proud:

    In terms of research, the most rewarding awards came from the Kauffman Foundation, the leading institution driving research on entrepreneurship in the U.S. I received the Kauffman Dissertation Fellowship in 2017 for my dissertation and the Kauffman REER Best Student Paper Award in 2018 for one of its chapters. Outside of research, I do a lot of work for the community. One of the most gratifying moments for me was to be recognized as Santander Community Quarterback in 2017, by the Philadelphia Eagles and Santander Bank U.S., for my social work creating Philadelphia Open Soccer during my time in Philadelphia.

    Tell us about some of your hobbies and interests.

    My main hobby is traveling — I have visited many places around the world, and I still try hard to visit new places whenever my work allows me. When not working or traveling, I play a lot of sports. I grew up playing soccer and still do a lot of that. I love to ski. More recently, I started doing yoga. Finally, I enjoy photography — I am still a beginner, but I have a lot of fun!

    Please share a fun fact about yourself.

    I moved from Italy to the U.S. in 2010. I quickly got used to all kinds of cultural differences between the U.S. and Italy, except one: coffee! So, wherever I go in the U.S., I always do a careful search of cafés in the area, and try to find the one that looks more like Italy. (So, if you know where they make good coffee in Columbus, please let me know!)

  • Kate Keeler, Assistant Professor

    Kate KeelerKate earned a PhD in business at Virginia Commonwealth University, where she studied management and entrepreneurship. She also holds PhD and master’s degrees in industrial and organizational psychology and a bachelor’s degree in psychology from George Mason.

    Hometown, State, Province, Country: Fairfax, Virginia

    Previous Academic Institution or Company: Virginia Commonwealth University

    What area of business and business education most inspires you?

    I’m most excited by understanding the factors that influence employee performance. In particular, I’m interested in how everyday things, such as listening to music while working, affects employee emotions and behavior. I’m also passionate about studying research methods and statistics, as well as teaching these subjects.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    I was teaching a principles of management course, and on the first day of class, I had students break into teams with the goal of constructing the tallest skyscraper. Different teams had different resources to construct their tower, with some having better resources than others. It was a fun activity that helped introduce students to a variety of topics such as teamwork, innovation, leadership, communication and strategy. It really helped students understand the importance of human capital and why organizations need to manage their human capital effectively.

    Why did you choose to join the Fisher faculty?

    I chose Fisher because I wanted to be in an environment where I was surrounded by productive scholars and educators. I was impressed by Fisher’s devotion to conducting high-quality research and offering students a high-quality education.

    Please share some professional recognition of which you are proud:

    My coauthors and I received the 2018 Sage Best Paper award for our paper published in Organizational Research Methods.

    Tell us about some of your hobbies and interests.

    As indicated by my research, I’m a lover of music. I also enjoy reading, cooking, visiting breweries and wineries with my husband, and going on hikes with our two shelties.

    Please share a fun fact about yourself.

    I sing professionally — mainly jazz, Broadway and pop standards, as well as opera and oratorio. My husband is also a professional singer, and we frequently perform together.

  • Lori Kendall, Senior Lecturer

    Lori KendallLori completed her PhD in management from Case Western Reserve University and an MBA from Holy Names University in Oakland, California. Her professional and research expertise focuses on new product development, enterprise value creation, organizational agility, predictive analytics and research methods. She has more than 25 years’ experience as a serial entrepreneur, engineer and technology executive for a number of venture-backed firms.

    Hometown, State, Province, Country: Oakland, California

    Previous Academic Institution or Company: Case Western Reserve University and Morgan Hill Partners

    What area of business and business education most inspires you?

    My expertise is in new business ventures, and I’ve contributed to innovations that created smartphone capabilities, connected people by voice and video over the internet, and made cloud services practical for entrepreneurs. Throughout my Silicon Valley career, I’ve been fascinated by how some organizations offer meaningful and inspiring experiences, while others appear to be soul-sucking places to work led by clueless and incompetent leaders. Creating an inspiring place to work begins with business education, starting with how we develop leaders. In the digital economy era, we must develop organizational structures where employees are the center of the innovation process. Whether our students become entrepreneurs or employees, they will settle for nothing less than meaningful work because they’ve explored who they are as people. Graduates will leverage emotional intelligence, interpersonal communication and presentation skills along with the technical and analytical skills needed in our connected, digital world.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    In the course of teaching quantitative methods to mid-career doctoral students, I’ve worked with students from all over the world on topics such as business corruption, building small business ecosystems, non-traditional women’s careers in Islamic countries and sustainable energy business models in emerging economies. One student really struggled with the methods and rigor required for his research and could barely pass my course. He didn’t give up, kept at it for months and we chatted regularly. I recently saw him at graduation. He not only finished the program but had been offered a job as a college professor in his hometown. His truth, struggling to master a topic that seemed beyond his abilities, is this: never give up. The capacity to learn and persevere means that where we start matters less — where we end up is what truly counts.

    Why did you choose to join the Fisher faculty?

    After many years in California, my partner and I relocated to Ohio to be closer to family while I completed my doctoral studies at Case Western. We were excited about the possibility of making Columbus our home. The opportunity to become part of Fisher is a dream job, with talented faculty and the chance to teach on topics I deeply care about.

    Please share some professional recognition of which you are proud:

    I was a Distinguished Fellow at the Fowler Center for Sustainable Value at Weatherhead from 2016-18 for a research study I led to support the Fuji Declaration on behalf of the Goi Peace Foundation. I worked with people that I greatly revere, pioneers all in the field of sustainability and the triple bottom line.

    Tell us about some of your hobbies and interests.

    I’m a backyard birder, and I like to sail and kayak. I enjoy the backcountry as a hiker, and I’m an enthusiastic, if mediocre, snowboarder. I also love to cook!

    Please share a fun fact about yourself.

    Almost 30 years ago, I was a seasonal law enforcement park ranger with the National Park Service and spent most of my time on a little boat with big engines chasing people around the Lake Roosevelt National Recreation Area in Eastern Washington.

  • Elena Plaksenkova, Assistant Professor

    Elena PlaksenkovaBefore joining HEC Paris to pursue her PhD, Elena earned a master’s degree in international management at Bocconi University and a bachelor’s in management at Moscow State University’s Graduate School of Business. Prior to turning to academia, Elena worked at LifeSciences Consultants, a boutique consulting firm specializing in pharmaceutical and healthcare industry.

    Hometown, State, Province, Country: St. Petersburg, Russia

    Previous Academic Institution or Company: HEC Paris

    What area of business and business education most inspires you?

    My research focuses on issues related to value creation and value capture in business ecosystems (i.e., the contexts where value creation depends on complementary products). I explore how nonprofit and for-profit actors shape these ecosystems and their evolution through the design of relationships with key complements. In another research stream, I study value creation and value capture in research and development alliances in biopharmaceutical industry.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    The story that made the biggest impact on me happened, actually, during a hands-on workshop on pedagogy. We were doing mock courses where students would give us their feedback. This was the first time I experienced first-hand the differences among students in how they prefer to learn. One of the most impactful lines for me was one person saying that sometimes a person feels that people who prefer different ways of learning are not important and are “forgotten” by the person who teaches. This made me realize that usually we try to design the course as we would prefer it taught if we were students ourselves, while others may not only not enjoy this design — but even feel dejected.

    Why did you choose to join the Fisher faculty?

    I have very much enjoyed my experience at Fisher during the job talk, and I had a very positive impression of the people in the Department of Management and Human Resources, so I could see myself being a part of it. Fisher also seemed to me a great place to work on my research, given the research interests and expertise of the department, and the opportunities and resources at Ohio State.

    Please share some professional recognition of which you are proud:

    I received an HEC Foundation fellowship for the PhD program from 2013-18.

    Tell us about some of your hobbies and interests.

    One of my biggest hobbies is playing the piano. I attended a music school in Russia and now I love to play pieces from musicals and movie soundtracks, though lately I went back to classical music. My other hobby is painting and decorating glass (vases, candle holders).

    Please share a fun fact about yourself.

    I absolutely love drinking tea at any time of the day!

Management Sciences

  • Nil Karacaoglu, Assistant Professor

    Nil KaracaogluNil arrives at Fisher having earned a PhD in operations management and a master’s degree in economics from Northwestern, and master’s and bachelor’s degrees in industrial engineering from Bilkent University in Turkey. Her research interests include empirical operations management, service operations, digital services, digital economy, on-demand services and retail operations.

    Hometown, State, Province, Country: Aydin, Turkey

    Previous Academic Institution or Company: Kellogg School of Management

    What area of business and business education most inspires you?

    Technological improvements are altering every business practice, and business operations constitutes one of the major areas where this technological shift is most palpable. I find analyzing, understanding and teaching how this technological shift will reshape the retail and service industries very intriguing. Recent developments in AI have already started to replace some human-to-human interactions in some service industries, and I believe gaining a deeper understanding of these interactions will enable us to design more efficient systems and improve customer satisfaction.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    I think I learn constantly from students’ work and life experiences. The areas I study are sharing economy and retail: I learned a great amount of information about industry practices from the students who work in these areas. These conversations helped me to identify new research areas and improved my understanding of these services.

    Why did you choose to join the Fisher faculty?

    I wanted to pursue an academic career, and Fisher is such a prestigious institution with great colleagues. I was impressed by the reputation of Fisher and Ohio State, and the high-quality, impactful research produced by the faculty. Service and retail industries in Columbus and Ohio are very attractive to me as a researcher. I am very excited about being a part of the Fisher faculty, and I will work to grow as a scholar in this supportive environment.

    Please share some professional recognition of which you are proud:

    My work has been selected as a finalist in multiple student and junior scholar paper competitions, such as the IBM Service Science Student Paper Competition (2017) and the Behavioral OM Junior Scholar Paper Competition (2019). I was awarded the Academic Excellence in Master’s Studies Prize and received a scholarship from the National Science Foundation of Turkey. An earlier recognition I am still very proud of is being selected as a medalist in the national high school research contest organized by the National Science Foundation of Turkey. That research project motivated me to pursue a career as a researcher.

    Tell us about some of your hobbies and interests.

    I love traveling and trying different cuisines. In my free time, I like reading, watching movies and doing yoga. I also like soccer and I am a fan of Galatasaray. In the weekends, I try to watch Galatasaray games.

    Please share a fun fact about yourself.

    I have a stuffed animal that was gifted to me in high school by a close friend. It has been with me in my every office ever since.

  • Ismael Talke, Senior Lecturer

    Ismael TalkeIsmael arrives at Fisher having spent five years as a visiting professor at Miami (Ohio) University, where he taught business statistics, analytics and forecasting. He earned his master’s and PhD degrees in statistics from Montana State University-Bozeman.

    Hometown, State, Province, Country: Ohio

    Previous Academic Institution or Company: Miami (Ohio) University

    What area of business and business education most inspires you?

    Business, specifically teaching business statistics and analytics, and helping students achieve analytical literacy and their goals inspires me so much. I have received emails from former students thanking me and telling me how the course they took with me helped them excel in their current position. That is always a great feeling.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    The best way to deeply learn something is to be able to teach it. As a result, every class has an impact on me as well as my students. For example, most of my classes have hands-on activities and applied practical cases in which students collect, organize and analyze data. Students use different approaches in achieving their results, including using various statistical software programs. That gives me an opportunity to see the different perspectives of student understanding. One recent example is in my business forecasting class; students are given an opportunity to work on a final applied project to reflect on what they learned the entire semester. They use data from their workplace or any data that interests them, and they develop their best forecasting model. One group was able to get data on sports popularity and developed an awesome time series forecasting model. We extended the idea and published a paper out of that project.

    Why did you choose to join the Fisher faculty?

    As a faculty member at Miami, I had the opportunity to closely monitor the quality of education, experience and opportunities that Fisher provides. The faculty here are highly respected leaders in academia and industry. I always wanted to be part of this vibrant and collegial team. In short, Fisher is a renowned business school and has all the qualities and conducive environment that I was looking for.

    Please share some professional recognition of which you are proud:

    Some accolades include receiving professional travel grants from: the National Retail Federation to attend Retail’s Academic Symposium in Chicago in 2017 and from Augsburg College for the joint mathematical meeting in Baltimore in 2014. I earned a graduate teaching assistantship from Montana State University, Bozeman, from 2007-12. I earned a travel scholarship to Ghana from the Sub-Saharan African Network of the International Biometric Society in 2007, and I was awarded a master’s degree scholarship from HRD University of Asmara and World Bank from 2002-04.

    Tell us about some of your hobbies and interests.

    I like hiking, watching movies, basketball and playing pool. I also love spending time with my family.

    Please share a fun fact about yourself.

    I love coffee!

Marketing and Logistics

  • Yunhui Huang, Assistant Professor

    Yunhui HuangYunhui earned a PhD in marketing and a master’s of philosophy in marketing from HKUST, where she studied how external ecological factors (disease salience, social crowding, etc.) and internal subjective feelings (envy, power, etc.) influence consumer decision making and preferences. She recently began studying world-changing trends, such as aging and artificial intelligence. Yunhui earned a bachelor’s degree in management science from Sichuan University.

    Hometown, State, Province, Country: Chengdu, Sichuan, China

    Previous Academic Institution or Company: HKUST

    What area of business and business education most inspires you?

    I am most intrigued by how consumers’ decisions are influenced by environmental factors that supposedly should not be related to a purchase decision.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    I just finished my first-time teaching in HKUST. I feel that I can connect to my students best when I share my personal experiences as examples rather than lecturing as a professor.

    Why did you choose to join the Fisher faculty?

    I like the marketing faculty’s work, and I want to work with them and learn from them. Also, Fisher has stellar research support, which is very important for junior faculty.

    Please share some professional recognition of which you are proud.

    I was named a 2017 Sheth Doctoral Consortium Fellow.

    Tell us about some of your hobbies and interests.

    I am an avid swimmer. I also play piano occasionally.

    Please share a fun fact about yourself.

    I swim 1,800 meters every day.

  • Annibal Sodero, Assistant Professor

    Annibal SoderoAnnibal was born and raised in Brazil to a lineage of educators. He was the founder and leader of a successful IT business that provided software and consulting services for third-party logistics providers. His doctoral dissertation used experiments and econometrics techniques to investigate ways retailers might better manage inventory in the presence of social interactions among consumers in social shopping communities. His research on supply chain management, marketing and information systems has appeared and is forthcoming in leading academic journals, such as the Journal of Business Logistics, Journal of Operations Management and Supply Chain Management Review.

    Hometown, State, Province, Country: Brazil

    Previous Academic Institution or Company: University of Arkansas

    What area of business and business education most inspires you?

    To learn about different ways to organize economic activity, particularly with the aid of new technology.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    I connect with students and learn impactful things about them on a regular basis. Both my parents were educators and I learned, early on, the importance of caring about students. I invite students to share their experiences and concerns. So, for instance, I have heard stories and helped students with issues related to job searching, learning inside and outside of the classroom (including working with other students) and managing time.

    Why did you choose to join the Fisher faculty?

    Fisher will provide me the best opportunity to excel in my career. It is the ideal place for me to develop my research and teaching while providing me with opportunities to serve the community at large.

    Please share some professional recognition of which you are proud.

    At a young age, I founded and led a company that provided software and consulting services to logistics service providers in Brazil. The company eventually became the market leader and was sold to a leading enterprise resource planning provider in Latin America.

    Tell us about some of your hobbies and interests.

    I am interested in cultural and scientific issues in general. In particular, I am interested in advances in the field of computer sciences.

    Please share a fun fact about yourself.

    I am fluent in three languages and proficient in two.

  • Min Tian, Assistant Professor

    Min TianMin earned her PhD in marketing and a master’s degree in economics from the University of Wisconsin-Madison, and a master’s degree in statistics from Georgetown University. Her research focuses on how consumers respond to firm-initiated communications using advanced statistical and econometric methods.

    Hometown, State, Province, Country: Jinzhong, Shanxi, China

    Previous Academic Institution or Company: University of Wisconsin-Madison

    What area of business and business education most inspires you?

    My current research focuses on measuring consumer reactions to advertising appeals across channels and media types. I am excited about teaching courses that address or are related to digital advertising and data analytics in marketing. With the current trends in the business world, this covers an increasingly large area, so I am eager and able to teach a wide range of methodological and conceptual courses in marketing.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    My marketing research students needed to complete a semester-long group project, and I monitored the students’ performance by providing feedback. During the process, their unique insights in finding and solving marketing problems expanded my understanding of Generation Z. They are highly influenced by media and have different media consumption habits in the digital world, providing a different perspective for me to learn and improve my research.

    Why did you choose to join the Fisher faculty?

    I found great alignment between my research interests and those of the faculty at Fisher. During my campus visit, I was thrilled to present my work and interact with the engaging faculty here. In addition, Columbus is a beautiful and exciting city to live in, and I am looking forward to starting my journey in this city.

    Please share some professional recognition of which you are proud.

    I was a 2018 AMA Sheth Doctoral Consortium Fellow and won the 2019 Student Research Grants Competition at the University of Wisconsin-Madison. I am a recipient of the Wisconsin School of Business Dean’s Naming Fund Scholarship (2013-2018).

    Tell us about some of your hobbies and interests.

    I enjoy biking, cooking and reading.

    Please share a fun fact about yourself.

    I can handle everything except music. Even when someone tells me that a singer is out of tune, I am unable to tell. One of my nightmares is my music teacher seated at a piano pressing a key and asking me, “Which is the pressed key?” So if you are walking by my office and hear something between bad singing and an upset bird, that is probably me singing.

  • Jesse Walker, Assistant Professor

    Jesse WalkerJesse studies consumer behavior with an interest in how normal judgment processes can be hijacked by the social environment to create predictable biases in consumer decision making.  His work on biased judgment and consumer well-being has appeared in top journals such as Emotion and The Journal of Personality and Social Psychology. He received his PhD in social psychology from Cornell University in 2019. 

    Hometown, State, Province, Country: Denver, Colorado

    Previous Academic Institution or Company: Cornell University

    What area of business and business education most inspires you?

    Good decision making is one of the keys to any successful business. I’m fascinated by how people make decisions. One of my passions is helping people gain insight into their own minds and the minds of others so they can exhibit better judgment, especially when making decisions under uncertainty. Whether making a hiring decision, growing a brand or trying to understand the whims of consumers, a better understanding of the mind can improve the judgment of any manager.

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    One of the things that I have learned from my students is that although they say they prefer easy courses, they nonetheless get the most out of challenging courses. I make it a goal as a teacher to challenge my students, even if they say they would prefer an easier path. I have learned that students can only reach their full potential when instructors give students the opportunity to stretch themselves. I aim to give students that opportunity in the classroom.

    Why did you choose to join the Fisher faculty?

    I was attracted to Fisher because of the resources and the people. The size of the Fisher student body provides a behavioral scientist like me the opportunity to scale up my research. I was also impressed by the collaborative and friendly culture. The opportunity to work with great people was a big reason I chose to work here.

    Please share some professional recognition of which you are proud.

    As a graduate student, I twice won the student paper award at the Judgment and Decision Making pre-conference at the Society for Personality and Social Psychology.

    Tell us about some of your hobbies and interests.

    I’m originally from Colorado where everyone plays outside all year. Over the years I have become an expert rafter. We have our own equipment, and we take several multi-day raft trips each year. I’m also a huge sports fan, and I am excited to see a game at the Horseshoe!

    Please share a fun fact about yourself.

    I was in a band that had a hit song. We toured the world and got to appear as the musical guest on “The Tonight Show.”

  • Sherry Wang, Assistant Professor

    Sherry Wang Sherry arrives at Fisher having earned a PhD in marketing from HKSUT and a bachelor’s degree in statistics from Peking University. Her academic interests and research have explored marketing strategy, quantitative marketing, applied game theory and industrial organization.

    Hometown, State, Province, Country: Shijiazhuang, Hebei, China

    Previous Academic Institution or Company: HKUST

    What area of business and business education most inspires you?

    I am interested in Applied Bayesian modeling in marketing, consumer decision making, gift giving, self-control, learning and observational learning

    Can you share a story from the classroom that illustrates how you were able to connect with a student, or a time when you learned something impactful from a student?

    Students have great potential. In an undergraduate class I taught, I encouraged students to contact companies they are interested in, interview the managers and staff, and generate business insights. I did not expect many students to get in touch with companies. However, many of the students were able to persuade the CEO or manager of the company to be interviewed. Some were even able to distribute the survey they designed to the customers through the channel offered by the company and initiated useful insight.

    Why did you choose to join the Fisher faculty?

    The key is the match. The quantitative marketing faculty here are working on various topics with methods closely related with my own research. I know that I would enjoy sharing my work and discussing their work with my colleagues, and I would be more than happy to work with them. Fisher is also a business school with a world-class reputation, and I am proud to be here.

    Please share some professional recognition of which you are proud.

    My first paper based on my dissertation, which was published in Journal of Marketing Research, is a runner-up for the 2019 Don Lehmann Award.

    Tell us about some of your hobbies and interests.

    I enjoy reading, traveling, watching movies, playing piano and badminton.

    Please share a fun fact about yourself.

    I have watched the Harry Potter movies more than 10 times