Lead Through Business Analytics.
In a world powered by Big Data, performing sophisticated and systematic analyses of information is highly valued. The Fisher Specialized Master in Business Analytics (SMB-A) provides the know-how to effectively harness, interpret, and analyze this data. Meet the rapidly growing market demand for Data-savvy managers with advanced analytics expertise and leading analytics initiatives in business.
U.S. News & World Report 2025 (non-MBA ranking)
Online Flexibility - Finish in as little as 10 months!
The SMB-A program can be taken full-time (10 months) or part-time, depending on the pace at which you wish to go. With no minimum work experience required, the program is open to everyone, however, quantitative skills and/or relevant work history are highly valued by the admissions team. Busy working professionals may want to consider a part-time pace. SMB-A students complete each class 75 percent online (self-paced, asynchronous), with the remaining 25 percent delivered via Saturday classes (on-campus or live-streaming).
Analytics Management Capstone
The Analytics Management Capstone is an experiential learning opportunity integrated throughout the SMB-A curriculum, which exposes you to leading organizations' real-world analytics challenges. You'll realize the full potential of the analytical skills acquired throughout the program, gain experience managing a small team and showcase your business expertise to a professional audience.
R-Focused - learn software (R, Rstudio, Python, Tableau, Jupyter, Excel, etc.)
Many of the core courses in the curriculum are taught using the R statistical language. R is used extensively by major players in data analytics; some examples include Google, Amazon and Nationwide Insurance. Gain the skills top employers seek and use them to stand out.
Career Consultation and Advising support
A dedicated academic advisor and a career coach/consultant provide one-on-one support from day one to help you reach your professional goals. Get the support you need to switch careers or advance in your current role/industry.
Skip the GMAT or GRE standardized test - Test Optional
We will consider an application without a GMAT or GRE score for the SMB-A program. Additional weight is placed on your resume and academic background without this item.
Learn How To
- Demonstrate fluency in working with data and an understanding of data acquisition and management
- Conceptualize real-world problems and develop innovative solutions
- Master the descriptive, predictive and prescriptive analytics skills businesses rely on to drive innovation and increase productivity
- Communicate tractable results and integrated insights that inform organizational decision-making
- Apply business knowledge in management analytics and team leadership.
- Learn systems thinking, which involves taking a broad and pragmatic perspective when analyzing structures, patterns, and feedback mechanisms in real-world contexts. you'll have the correct mindset to address chronic issues others may have been unable to solve.
Questions? Call us at 614-292-8511