If you broke your New Year’s resolutions, here’s how you can get back on track
Despite research from Fisher that says only 9% of people who make New Year's resolutions keep them, if you have yet to establish your goals for 2024 or have already fallen off the wagon, it's never too late to get on the right track.
January 30, 2024
Tech Tuesday: Lawsuits against Meta, changes in self-checkouts, DNA origami
Self-checkout was the next big thing in retail sales, but now, after years of long lines and finicky machines, its efficacy is in question. As new forms of advanced checkout are tested in stores across the country, Joe Goodman, chair of Fisher's Department of Marketing and Logistics, joins the discussion about taking deeper look at self-checkout.
October 31, 2023
You need a hobby. Here's how to find one that's right for you
Los Angeles Times
Hobbies can improve the quality of your sleep and your overall well-being. Selin Malkoc, professor of marketing and logistics, says hobbies help people focus on themselves and find value beyond their job or family responsibilities.
August 30, 2023
Research: Do free trials convert software shoppers into subscribers?
Fisher College of Business
Since the pandemic, Software as a Service (SaaS) has become big business with companies like Microsoft and Adobe offering free trials to attract new subscribers. Research by Associate Professor of Marketing Alice Li explores the strategy behind free-trials and how companies can leverage them to convert consumers into subscribers.
August 9, 2023
The Swedes know the secret to happiness: You are not your stuff
The Washington Post
Swedish death cleaning can help us rethink our relationship to stuff — and our environmental impact. It can, according to research from Marketing and Logistics Chair Joe Goodman, also help us derive happiness by differentiating meaningful items from other clutter.
August 1, 2023
America’s broken recycling system
California Management Review
The American recycling system has five major shortcomings that result in only 32.1% of waste being either recycled or composted. An article, co-authored by Christian Blanco, assistant professor of operations and business analytics, describes the current shortcomings of the American recycling system and explains how those shortcomings cause recyclable material to be landfilled.
May 30, 2023
Here's why your significant other is your biggest career decision
Research by Professor of Management and Human Resources Jasmine Hu that explores gender roles in working relationships is cited as part of a larger look at some of the largest financial decisions individuals will make.
May 20, 2023
Lyft, Tumblr, Flickr: How do consumers respond to unconventionally spelled brand names?
American Marketing Association
New brands beware: A Journal of Marketing study by Fisher Professors Jesse Walker, Rebecca Walker Reczek and PhD alumnus John Costello finds that unconventionally spelled brand names may backfire and reduce consumers’ likelihood to support the brand.
April 25, 2023
Better to be cool than 'kool'
Research from a trio of marketing experts with ties to Fisher College of Business shows that when choosing a name for a new brand, try to avoid unconventional spellings of real words, because consumers usually see this as a marketing gimmick.
April 19, 2023
Should companies use unconventional spellings for products? It isn’t always klear
The Wall Street Journal
If consumers think unconventional spellings are marketing gimmicks, it could backfire, according to a study co-authored by Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing.
April 15, 2023
Unconventional spellings are a ‘Badd Choyce’ for brand names
The Ohio State University
When choosing brands, consumers don't normally like those with unconventional spellings. This tactic of modifying real words is viewed by consumers as a marketing gimmick, according to new research from Assistant Professor of Marketing Jesse Walker, Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, and their colleague John Costello (PhD '21).
March 7, 2023
Political ideology plays role in how people view boundaries
The Ohio State University
A new study by Selin Malkoc, professor of marketing and logistics, may reveal part of the reason why conservatives are more likely than liberals to reject some COVID-19 health measures: They see boundaries as restrictions, as opposed to guidance.
February 27, 2023
Eating out more expensive? See what Columbus restaurant menus saw a price jump
The Columbus Dispatch
From grocery prices and egg prices in particular to gas prices, everything costs more, but how does that impact Columbus restaurants. Joe Goodman, chair of the department of marketing and logistics at Ohio State's Fisher College of Business, said between the costs of food and labor, restaurants are feeling the same squeeze as customers.
February 4, 2023
In consumer-products marketing, scientific claims sometimes backfire
The Wall Street Journal
Researchers Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing at Fisher, and her colleagues John Costello (PhD '21) and Aviva Philipp-Muller, find that people are less likely to buy goods associated with pleasure or indulgence if they are described as being scientifically formulated.
November 18, 2022
Six expert-backed ways to make your weekends feel longer
The Huffington Post
Because 48 hours just doesn’t feel like enough, we asked experts how to make the most of your precious time away from work. Tracy Dumas, associate professor of management and human resources, says engaging in activities that utilize skills that aren't used during the course of a work week can help make a weekend last longer.
September 1, 2022
Stop, drop, and stay there: An episode all about leisure
The Colin McEnroe Show
Selin Malkoc, professor of marketing and logistics, joins The Colin McEnroe Show to learn what leisure is and explore its importance for health, how the concept differs around the world, what it means to value your free time, and what the future holds for leisure.
August 11, 2022
Shifting our aging society from a burden to an asset
The aging society is one of the key challenges of our time. This could be an enormous asset, but this will require a rethink in terms of how we think and act towards older people. Research from Fisher's Kaifeng Jiang, Jasmine Hu and their colleagues explores how organizations can encourage older workers to stick around long enough for that knowledge to be retained.
July 25, 2022
Four Buckeyes, four road trip playlists
The Ohio State University Alumni Magazine
Whether it was touring with a nationally known band or it's putting thought into the perfect playlist for a road trip, music occupies a special place for Assistant Professor Jesse Walker. Meet the musician-turned-marketing-expert.
June 28, 2022