Fisher Research and Insights
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Forefront
Research productivity drives Fisher’s rise in key rankings and measures
Fisher College of Business climbed in global research rankings, placing 25th in the world, 23rd in North America and 11th among public universities according to new rankings released by UT-Dallas. Fisher's research productivity among Financial Times journals, as well as among top American Marketing Association journals also increased.
Read More about Research productivity drives Fisher’s rise in key rankings and measures
How have gas stations grown and affected our current way of life?
Brian Hipsher, senior lecturer in marketing and logistics, discusses the proliferation and impact of convenience stores such as Buc-ee's, Sheetz and Wawa.
One of the most attractive — and sometimes secretive — ways the wealthy donate money could soon get even more popular
A provision in President Trump's tax bill could make donor-advised funds (DAFs) an even more popular form of giving, but they're not without potential problems. Fisher Professor and Nonprofit Expert Brian Mittendorf and his colleague, Helen Flannery, an associate fellow at the Institute for Policy Studies, found through a study that DAFs distribute grants to politically engaged organizations 1.7 times more than other funders.
June 24, 2025
WOSU
WOSU
How have gas stations grown and affected our current way of life?
Brian Hipsher, senior lecturer in marketing and logistics, discusses the proliferation and impact of convenience stores such as Buc-ee's, Sheetz and Wawa.
May 19, 2025
WalletHub
WalletHub
What is a budget?
Cynthia W. Turner, Fisher's associate dean of access, engagement and outreach, and an accounting professor, outlines some budget basics.
April 9, 2025
Fisher College of Business
Fisher College of Business
Is giving a late gift really that bad?
New research from Fisher says that we’re probably overestimating the importance of when we give a gift. Watch as marketing faculty Grant Donnelly, Rebecca Reczek and Cory Haltman explain their findings while also testing their gift-wrapping skills.
December 9, 2024
The Ohio State University
The Ohio State University
Giving a gift? Better late than never, study finds
“Go ahead and send that late gift, because it doesn’t seem to bother most people as much as givers fear,” says Cory Haltman, lead author of a new study and doctoral student in marketing at Fisher.
December 2, 2024
The Conversation
The Conversation
Sending a belated gift is not as bad as you probably think ― and late is better than never
Do shipping delays, low inventory or procrastination mean late-arriving gifts for your family and friends? New research from Fisher's Rebecca Walker Reczek, Cory Haltman and Grant Donnelly reveals that it may not be that bad. The trio, writing in The Conversation, found that people overestimate the negative consequences of sending a late gift.
September 20, 2024
The Atlantic
The Atlantic
The Tupperware trap
The company’s bankruptcy filing is a reminder that being first isn’t always enough, a fact bolstered by research from Fisher's Oded Shenkar about the success of so-called copycat products and services.
August 3, 2024
BBC
BBC
The underdog's surprising appeal
From the U.S. election to the Olympic Games, we often root for those considered disadvantaged. Why we do so may reveal more about ourselves than them. For example, research conducted by Management and Human Resources Professor Robert Lount, Jr. and his colleagues found that underdogs tend to enter contests expecting to win, while favorites carried expectations of not wanting to lose.
July 27, 2024
Bloomberg
Bloomberg
Time or money? What’s a better investment as election heats up?
As Americans ponder how to get involved in the presidential race, research co-authored by Professor of Marketing Selin Malkoc and the University of Notre Dame's John Costello (PhD '21) shows they often prefer to volunteer rather than donating funds.
July 25, 2024
Ipsos
Ipsos
Our obsession with being busy is killing leisure time. How brands can help
Do Americans need to free up their free time? Fisher Professor Selin Malkoc explains how productivity mindsets shape (and constrain) our leisure time.
June 14, 2024
WBIR
WBIR
Why does it feel like summer vacations go by too fast?
Selin Malkoc, the Fisher Distinguished Professor of Marketing, says to make the most out of summer vacations, people should avoid overplanning their time off. Instead, they should try to find a balance between planning fun things to do without putting every moment on a schedule.
May 13, 2024
The Ohio State University
The Ohio State University
When consumers would prefer a chatbot over a person
Fear of embarrassment can lead people to avoid a human touch when they're shopping, according to new research from Jianna Jin, who led the study as a doctoral student at Fisher. The paper, authored with co-authors Jesse Walker, assistant professor, and Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, found that people preferred interacting with chatbots when they felt embarrassed about what they were buying online ― items like antidiarrheal medicine or, for some people, skin care products.
April 22, 2024
Max M. Fisher College of Business
Max M. Fisher College of Business
Paper, plastics and penalties: How audits can improve curbside recycling
The success of curbside recycling programs relies on consumers knowing what is recyclable. But what's the best way to keep non-recyclables from contaminating the delicate recycling stream? New research from Fisher reveals that a combination of education and penalization is surprisingly effective at reducing household recycling contamination ― and doesn’t discourage overall participation.
March 8, 2024
Max M. Fisher College of Business
Max M. Fisher College of Business
Allenby recognized as a 2024 Paul D. Converse Award recipient
Greg Allenby, the Helen C. Kurtz Chair in Marketing at Fisher, was named a recipient of a 2024 Paul D. Converse Award, which honors scholars who have made exceptional contributions to the field of marketing through research and practice. The award was established by the American Marketing Association.
February 14, 2024
The Ohio State University Alumni Magazine
The Ohio State University Alumni Magazine
Seven strategies to declutter
Researchers are finding that a disordered, chaotic living space can lead to negative feelings. Weeding out can do you good. Rebecca Reczek, the Berry Chair of New Technologies in Marketing, offers up a research-based technique to help you part with items while keeping the memory of it.
January 30, 2024
Forbes
Forbes
If you broke your New Year’s resolutions, here’s how you can get back on track
Despite research from Fisher that says only 9% of people who make New Year's resolutions keep them, if you have yet to establish your goals for 2024 or have already fallen off the wagon, it's never too late to get on the right track.
October 31, 2023
WOSU
WOSU
Tech Tuesday: Lawsuits against Meta, changes in self-checkouts, DNA origami
Self-checkout was the next big thing in retail sales, but now, after years of long lines and finicky machines, its efficacy is in question. As new forms of advanced checkout are tested in stores across the country, Joe Goodman, chair of Fisher's Department of Marketing and Logistics, joins the discussion about taking deeper look at self-checkout.
August 30, 2023
Los Angeles Times
Los Angeles Times
You need a hobby. Here's how to find one that's right for you
Hobbies can improve the quality of your sleep and your overall well-being. Selin Malkoc, professor of marketing and logistics, says hobbies help people focus on themselves and find value beyond their job or family responsibilities.
August 9, 2023
Max M. Fisher College of Business
Max M. Fisher College of Business
Research: Do free trials convert software shoppers into subscribers?
Since the pandemic, Software as a Service (SaaS) has become big business with companies like Microsoft and Adobe offering free trials to attract new subscribers. Research by Associate Professor of Marketing Alice Li explores the strategy behind free-trials and how companies can leverage them to convert consumers into subscribers.
August 1, 2023
The Washington Post
The Washington Post
The Swedes know the secret to happiness: You are not your stuff
Swedish death cleaning can help us rethink our relationship to stuff — and our environmental impact. It can, according to research from Marketing and Logistics Chair Joe Goodman, also help us derive happiness by differentiating meaningful items from other clutter.
May 30, 2023
California Management Review
California Management Review
Is it time to consider a national recycling standard?
Christian Blanco, assistant professor of operations and business analytics, writes that a solution to a broken recycling industry in the U.S. is standardizing data collection and reporting.
May 30, 2023
California Management Review
California Management Review
America’s broken recycling system
The American recycling system has five major shortcomings that result in only 32.1% of waste being either recycled or composted. An article, co-authored by Christian Blanco, assistant professor of operations and business analytics, describes the current shortcomings of the American recycling system and explains how those shortcomings cause recyclable material to be landfilled.
May 27, 2023
Washington Post
Washington Post
Americans are bad at resting. Here’s how to reclaim your free time.
Prioritizing rest is essential, experts such as Professor of Marketing Selin Malkoc say. Here's why it's so hard and tips on how to start.
May 20, 2023
Fortune
Fortune
Here's why your significant other is your biggest career decision
Research by Professor of Management and Human Resources Jasmine Hu that explores gender roles in working relationships is cited as part of a larger look at some of the largest financial decisions individuals will make.
April 25, 2023
American Marketing Association
American Marketing Association
Lyft, Tumblr, Flickr: How do consumers respond to unconventionally spelled brand names?
New brands beware: A Journal of Marketing study by Fisher Professors Jesse Walker, Rebecca Walker Reczek and PhD alumnus John Costello finds that unconventionally spelled brand names may backfire and reduce consumers’ likelihood to support the brand.
April 19, 2023
Management Today
Management Today
Better to be cool than 'kool'
Research from a trio of marketing experts with ties to Fisher College of Business shows that when choosing a name for a new brand, try to avoid unconventional spellings of real words, because consumers usually see this as a marketing gimmick.