Fisher Research and Insights
Forefront
March 19, 2020
Raconteur
Raconteur
Targeted ads and personalization: Putting the customer in charge
As personalized advertising continues to evolve, consumers are increasingly dictating what ads they want and when they see them. Rebecca Walker Reczek, the Dr. H. Lee “Buck” Mathews Professor of Marketing at Fisher, says the more options people have to choose their entertainment, the harder it gets for brands to reach a large audience all at once.
March 19, 2020
The Ohio State University
The Ohio State University
Why the coronavirus is making your neighbor hoard toilet paper
When a crisis occurs, people's survival instincts kick in; they go into a sort of panic mode and start hoarding — toilet paper? Yunhui Huang, assistant professor of marketing, weighs in on how external factors such as disease influence consumer decision making and preferences.
March 18, 2020
Principles for Responsible Investment
Principles for Responsible Investment
Exporting pollution: Where do multinational firms release Co2?
Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate at Fisher, and his colleagues provide new evidence on what policymakers often call carbon leakage – where firms from highly regulated home countries locate their carbon dioxide-intensive activities abroad in countries where environmental regulation is less strict.
March 10, 2020
Washington Center for Equitable Growth
Washington Center for Equitable Growth
Retool U.S. supply chains to address weaknesses exposed by new coronavirus
John Gray, professor of operations at Fisher, and his colleagues look at the policy solutions to fix the gaping deficiencies in global supply chains revealed anew by new coronavirus.
March 9, 2020
Fisher College of Business
Fisher College of Business
Cap-and-trade, but at what cost?
Seven years after California became the first U.S. state to implement a multi-sector cap-and-trade system to regulate all industrial greenhouse gas emissions, a team of researchers has examined the impact of the policy and revealed some of its unintended consequences.
March 3, 2020
SFGate
SFGate
Lean Enterprise Institute names Peter Ward as its new chairman
The nonprofit Lean Enterprise Institute (LEI), a global leader in lean thinking and practice, announced the appointment of Peter Ward, a professor at Fisher College of Business who has developed graduate-level programs in lean management, as its chairman.
March 3, 2020
Fisher College of Business
Fisher College of Business
Marketing professors recognized for their research
Research prowess by members of Fisher’s Department of Marketing and Logistics recently garnered national recognition from the American Marketing Association (AMA) and affiliated groups. Individual papers and cumulative work by Rebecca Walker Reczek and Greg Allenby were honored for advancing the field of marketing.
February 28, 2020
PropertyCasualty360
PropertyCasualty360
2020 and beyond: Risk management considerations of top global threats
Our business environment is becoming much more complicated as a result of the connected global economy. In thinking about the road ahead in 2020, The Risk Institute has focused on what it believes to be the top five risks facing organizations.
February 21, 2020
AARP
AARP
Common cryptocurrency scams investors should know
As the popularity of Bitcoin, XRP and Ethereum rise, scammers may take advantage of investors looking to buy, sell and "mine" cryptocurrencies. One problem is market manipulation. Large holders of a cryptocurrency, called “whales,” can bid up the price of, say, Bitcoin, drawing in new investors eager to get in on the action. As the currency rises, the whales take their profits and leave new investors with losses, according to University of Texas professor John Griffin and Fisher's Amin Shams.
February 19, 2020
Insurance Journal
Insurance Journal
Ohio bill would make using handheld devices while driving a primary offense
A new bill introduced in Ohio would strengthen Ohio's laws regarding the use of wireless devices, including smartphones, while driving. The Hands-Free Ohio bill, which was drafted based, in part, on research from The Risk Institute, would, with limited exceptions, make driving while handling any electronic wireless device a primary offense.
February 18, 2020
Fisher College of Business
Fisher College of Business
There's a Better Way Podcast: Healthcare through a business lens
As part of the “There’s a Better Way” podcast, Aravind Chandrasekaran, associate director of the Center for Operational Excellence, talks with Dr. David Cohn, physician and chief medical officer at The James Cancer Center at The Ohio State Wexner Medical Center, about best practices involved with designing, sustainable empathetical care. Cohn further explains how enrollment in Fisher's Executive MBA program is helping him understand how to build effective healthcare strategies.
February 13, 2020
Talk Business & Politics
Talk Business & Politics
Walmart shelves Jet black shopping service, cuts nearly 300 jobs
Two and a half years since Walmart began testing Jet black, its white-glove concierge shopping service dubbed, the retail giant said it will end the service. Fisher's Annibal Sodero says data sets gleaned from a Jet black venture would be rich for a retailer like Walmart.
February 12, 2020
Small Business Trends
Small Business Trends
How to protect your small business from a cyberattack
According to the National Center for the Middle Market, hackers cost the global economy a staggering $350 billion each year. Three areas of focus can provide companies with a layered defense and help contribute to a strong cybersecurity strategy for a business.
February 9, 2020
Cleveland.com
Cleveland.com
Ohio economy could feel impact if China’s coronavirus outbreak continues much longer
Because of globalization, many Ohio companies rely on China, either for products or sales. If the Chinese economy is impaired long enough, Ohio’s economy could suffer too said Oded Shenkar, a global business management professor and expert on China at Fisher.
February 5, 2020
Fisher College of Business
Fisher College of Business
There's a Better Way Podcast: Lessons from the football field
As part of the “There’s a Better Way” podcast, Aravind Chandrasekaran, associate director of the Center for Operational Excellence, talks with former Ohio State and NFL football player, and recent MBOE graduate. Doss discusses his journey through sports, family, and education and places an emphasis on the importance of not only pressing on towards personal goals, but pushing others to pursue theirs as well.
February 3, 2020
Medium
Medium
A trick to being more assertive
How assertive should you be? Research by Fisher's Jasmine Hu showed that informal leaders were more liked and respected when they had “a moderate amount of assertiveness and warmth.”
February 3, 2020
Fortune
Fortune
Walmart and Target are gaining (a little) ground on Amazon in e-commerce
Annibal Sodero, an assistant professor of marketing, says different strategies among the top e-commerce companies explains why a few of them seem to be gaining on Amazon, the industry leader.
January 29, 2020
Fisher College of Business
Fisher College of Business
Can hospitals improve the delivery of care through better patient experience?
The proliferation of Offices of Patient Experience at some of the nation’s top facilities and leading healthcare networks is designed to improve delivery of care and patient outcomes. But do these offices actually improve patient experience? Are there certain conditions that make these offices more important in some hospital settings, and less so in others? Research by Fisher's Elliot Bendoly, Aravind Chandrasekaran and a colleague provide some answers.
January 24, 2020
Smart Business
Smart Business
Change favors the prepared mind
Follow these steps to run today’s businesses better while preparing for a changed tomorrow, says Thomas A. Stewart, executive director of the National Center for the Middle Market.
January 21, 2020
Fisher College of Business
Fisher College of Business
There's a Better Way Podcast: Organizational wellness
As part of the “There’s a Better Way” podcast, Aravind Chandrasekaran, associate director of the Center for Operational Excellence, talks with Dr. Bernadette Melnyk, vice president for health promotion, university chief wellness officer, and professor and dean of the College of Nursing at The Ohio State University, to discuss prioritizing health and wellness within an organization.
January 20, 2020
Medium
Medium
Step into discomfort
Tanya Menon urges us in her TED Talk to change our “habitual daily footpath,” which exposes us to the same daily physical environments, people and ideas.” A loss of efficiency and convenience will likely mean a gain of diversity. “A simple change in planning, a huge difference in the traffic of people and the accidental bumps in the [social] network,” she explains.
January 15, 2020
BYU Radio
BYU Radio
True hobbies
How can we truly maximize relaxation and not feel the need to be in a busy mindset? Selin Malkoc discusses hobbies and strategies to get the most out of leisure time.
January 9, 2020
The Academy of Management
The Academy of Management
The pros and cons of listening to music at work
Research by Fisher's Kate Keeler and her colleagues reveals the best types of music to listen to at work, and why the task at hand matters.
December 27, 2019
Inbound Logistics
Inbound Logistics
Resilient risk management in the face of hurricane season
Preparation is the key to getting any business or community back on track after a natural disaster, and when it comes to hurricane preparation, the old adage that “failing to prepare is preparing to fail” rings very true. The Risk Institute encourages businesses to study a particular event –
December 20, 2019
Medium
Medium
Why you are often less productive in the hour before an appointment
Not all free time is the same. An hour seems shorter when you have another task looming and has important implications for getting things done, according to research by Fisher's Selin Malkoc and her colleagues.