Fisher Research and Insights Forefront

January 26, 2022
CreditCards.com
CreditCards.com
Is psychology keeping you in credit card debt?
Research shows psychology plays a vital role when it comes to debt. Certain payment strategies can motivate us, while others keep us mired in debt. A study by Assistant Professor of Marketing Grant Donnelly shows paying off individual purchases can be more effective than focusing on minimum payments.

January 25, 2022
Study Finds
Study Finds
Take a break: Leisure activities have long-term benefits for your mental health
Research from Associate Professor of Marketing Selin Malkoc shows that, in the long run, focusing on being productive all the time harms your mental health.

December 29, 2021
Marketplace
Marketplace
The economics of New Year's resolutions in the time of omicron
Resolutions are made every year. But this year, COVID-19 is helping shape people's annual fresh starts. Yet again. The omicron variant adds more complications to those resolutions, says Assistant Professor of Marketing Grant Donnelly.

December 28, 2021
CNET
CNET
'Hustle culture' is facing an existential crisis with millennials
Millennials are wondering whether finding meaning in their job amid the "hustle culture" is a fruitless pursuit. Selin Malkoc, associate professor of marketing, says this culture and planning can bleed into our leisure pursuits, which is counterintuitive to the purpose of relaxation.
November 26, 2021
WOSU
WOSU
Holiday shopping season gets underway amid pandemic, supply chain woes
WOSU's Matthew Rand speaks with Terry Esper, associate professor of logistics, about how the holiday shopping season is shaping up.

November 12, 2021
Max M. Fisher College of Business
Max M. Fisher College of Business
Bringing fintech to the forefront at Ohio State
The future of business is in financial technology (fintech). See how Fisher and partners in the community and across the university are working together to establish Ohio State as a leader in fintech research, education and practice.

November 3, 2021
Ohio State News
Ohio State News
Why sugary drink taxes aren’t effective — and how to change that
Do taxes on sugary drinks actually improve public health by reducing consumption? New marketing research by Assistant Professor Grant Donnelly shows that these taxes are only effective if one marketing tactic is employed — price tags that mention that consumers are paying a tax.

October 21, 2021
BBC
BBC
How to decline invitations without bruising feelings
Rejecting an invitation can lead to hurt feelings. But new research from Assistant Professor of Marketing Grant Donnelly suggests choosing your excuse carefully can help smooth the process.
October 21, 2021
Business Insider
Business Insider
Researchers have found why some people are fans of ultra-rich individuals like Jeff Bezos or Elon Musk, but not billionaires in general
Research by Assistant Professor of Marketing Jesse Walker and his co-authors finds that when billionaires were viewed as a group, a study's participants were more likely to be supportive of redistribution measures, such as higher taxes.

October 20, 2021
CNBC
CNBC
Why so many people hate the super-rich — but still love Elon Musk and Bill Gates, according to psychology
A new psychological study from Assistant Professor of Marketing Jesse Walker and his colleagues unpacks why people love individual billionaires like Bill Gates, Warren Buffett or Elon Musk — but can't stand them as a group.
October 19, 2021
MarketWatch
MarketWatch
Here's why people might hate billionaires, but still love Jeff Bezos or Elon Musk
New research from Assistant Professor of Marketing Jesse Walker shows that people are much more tolerant of individual rich people than they are of the wealthy as a whole.

October 18, 2021
The Ohio State University
The Ohio State University
Research: People love the billionaire, but hate the billionaires’ club
Research by Assistant Professor of Marketing Jesse Walker reveals our divergent admiration of wealth when comparing individual billionaires to how we view a collective group of the rich. The results of the study may help inform the way tax policy decisions are made and presented to the public.
September 21, 2021
The Washington Post
The Washington Post
Why having too much free time can be as bad for you as having too little
Many of us feel stress because we have too little free time. But a study shows that having too much also can harm our well-being. Selin Malkoc, associate professor of marketing, shares a few tips to optimize your hours as well as your happiness.

September 16, 2021
Vice
Vice
Too much free time isn’t actually bad for you
How we use and think about our leisure matters more than the number of hours. Selin Malkoc, associate professor of marketing, explains how she interprets recent research into how we view our leisure time.

September 16, 2021
BBC
BBC
The way we view free time is making us less happy
Some people try to make every hour of leisure perfect, while others hate taking time off altogether. Research by Selin Malkoc, associate professor of marketing, and her colleagues explores whether we have forgotten how to enjoy free time.

September 8, 2021
The Hill
The Hill
New study by top universities reveals very simple secret to happiness
Associate Professor of Marketing Selin Malkoc: "There is plenty of research which suggests that leisure has mental health benefits and that it can make us more productive and less stressed."

September 7, 2021
The Ladders
The Ladders
A professor says spending your time this way can improve happiness overall
Research by Associate Professor of Marketing Selin Malkoc and her colleagues strongly indicates that believing or feeling like leisure activities or time spent relaxing is a “waste” results in more stress and depression, greater anxiety, and less happiness overall.

August 26, 2021
The Ohio State University
The Ohio State University
Ending prices with “.99” can backfire on sellers
Setting a price just below a round number ($39.99 instead of $40) may be a win for consumers in that the price appears less expensive than it really is. But new research from marketing and logistics experts Junha Kim, Joseph Goodman and Selin Malkoc finds that for sellers, this "just-below" price may lead to challenges in getting consumers to upgrade to more expensive products or services.
August 25, 2021
The Wall Street Journal
The Wall Street Journal
Tricks for making a vacation feel longer — and more fulfilling
Research by Selin Malkoc, associate professor of marketing, and her colleagues looks at our perception of time as it pertains to vacations and explores why positive events, like vacations, seem to end as soon as they begin.

August 25, 2021
The Conversation
The Conversation
I studied people who think leisure is a waste of time – here's what I found
‘Hustle culture’ is so pervasive in U.S. society that not even the coronavirus pandemic could shake the urge to prioritize productivity, writes Selin Malkoc, associate professor of marketing.

August 23, 2021
The Ohio State University
The Ohio State University
Think leisure is a waste? That may not bode well for your mental health
Research by Selin Malkoc, associate professor of marketing, shows that those who are skeptical of devoting time to having fun may feel more stress and less happiness than those who see value leisure activities.

August 12, 2021
BBC
BBC
Why hyper-organisation can backfire
We all want to be more productive. But research shows that schedules don't suit some tasks – and can even make us enjoy them less. Insights from Selin A Malkoc, associate professor of marketing, shows that scheduling ‘fun’ tasks can actually reduce our enjoyment of them.

August 3, 2021
The Conversation
The Conversation
Declined invitations go over more graciously when lack of money is cited instead of lack of time
Several studies found that using the excuse ‘I don’t have time’ when declining an invitation harmed the relationship with the person who extended it. Citing a lack of money, however, did not create the same negative reaction, writes Assistant Professor of Marketing and Logistics Grant Donnelly and his colleague.

July 6, 2021
The Journal of Blacks in Higher Education
The Journal of Blacks in Higher Education
Upward economic mobility for African Americans is rarer than most people believe
A new study by Assistant Professor of Marketing Jesse Walker and his colleagues at Columbia University finds that Americans consistently believe that poor African Americans are more likely to move up the economic ladder than is actually the case.

July 5, 2021
The Conversation
The Conversation
Why vacations feel like they're over before they even start
A new study by Associate Professor of Marketing and Logistics Selin Malkoc, finds that the feeling that time flies during a vacation is pervasive and can change the way trips are planned and how money is spent.