Fisher Research and Insights Forefront
![Stock image of hands holding letters that spell donate](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2022-03/wemakedifference2.jpg?VersionId=FhD1K6ky2NuQhuBRJnkI_lr4dRdnYvI2&h=2f6eccf4&itok=tNld8JUx)
March 28, 2022
Fisher College of Business
Fisher College of Business
Research: Cause-related marketing has a “dark side”
Good causes aren’t always good for business. New research from Annibal Sodero, assistant professor of marketing and logistics, reveals how unpredictable variability associated with cause-related marketing can backfire on a brand.
![Arms to Ukraine: Logistics in the crosshairs](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/Ucraina-armi-logistica-Russia-Putin-NATO-USA.jpg?VersionId=RLd4mTaYo2YOAN034mv5kBGChk4PQCHG&itok=CgMZ0LY1)
March 24, 2022
L'Indro (Italy)
L'Indro (Italy)
Arms to Ukraine: Logistics in the crosshairs
"The stakes are high: errors in the supply chain could prevent a sovereign nation from defending itself from an invasion," says Assistant Professor of Marketing and Logistics Vince Castillo.
![The Supply Side: Walmart’s fulfillment service seen as positive for marketplace sellers](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/webhed_SupplySide.jpg?VersionId=00rFF3f5s9eg.dz2Yn06b2PE1ICc4MNH&itok=sPHsnQIp)
March 19, 2022
Talk Business & Politics
Talk Business & Politics
The Supply Side: Walmart’s fulfillment service seen as positive for marketplace sellers
Walmart has for two years offered inventory management (fulfillment) services for online sellers to streamline operations. Its implementation of Walmart Fulfillment Services centers on two key strategies says Assistant Professor of Marketing and Logistics Annibal Sodero.
![How central Ohio can ease global supply chain issues](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/supply-pitt1%2A1200xx2400-1348-0-134.jpg?VersionId=0JNaQXyWR_yoW6htdBM90hExx.MCYI5z&itok=QjkfCkIh)
February 17, 2022
Columbus Business First
Columbus Business First
How central Ohio can ease global supply chain issues
With its infrastructure, proximity to a large portion of the nation's population and a burgeoning manufacturing boom, experts, including Professor of Logistics Keely Croxton, say central Ohio can play a key role in untangling the global supply chain crunch.
![Untangling the global supply chain: Ohio’s key role](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/fisher_faculty_329.jpg?VersionId=SAX9Ln_ievfQ8PoplAOSxnNua7OwTv6R&itok=b-KanZtG)
February 16, 2022
Columbus Metropolitan Club
Columbus Metropolitan Club
Untangling the global supply chain: Ohio’s key role
As part of a forum hosted by the Columbus Metropolitan Club, Professor of Logistics Keely Croxton explains the "perfect storm" of events that has snarled supply chains across multiple industries as well as the advantages that Ohio has in shaping and alleviating some of the challenges.
![Talking Supply Chain Podcast: It’s all a matter of choreography](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/podcast-default-graphic-600.jpg?VersionId=LJSzjH2IbfJf_jGuhdgHdtgp8iGJo0lg&itok=LH4YWNi1)
February 3, 2022
Supply Chain247
Supply Chain247
Talking Supply Chain Podcast: It’s all a matter of choreography
Mike Knemeyer, professor of logistics, defines supply chain choreography discusses what supply chain managers can learn from the approach Cirque du Soleil takes to create and deliver a new show, lessons for even the most experienced supply chain leader.
November 26, 2021
WOSU
WOSU
Holiday shopping season gets underway amid pandemic, supply chain woes
WOSU's Matthew Rand speaks with Terry Esper, associate professor of logistics, about how the holiday shopping season is shaping up.
![Using “queuing theory” to understand supply chain logjams](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/GettyImages-651246516-e1637097482795.jpg?VersionId=.5KGhyn.p7hV.U_j__BgvgQnhxd.FEZZ&itok=1br2sRyO)
November 16, 2021
Marketplace
Marketplace
Using “queuing theory” to understand supply chain logjams
Professor of Logistics Keely Croxton explains how “queuing theory” — the mathematical study of waiting lines — can help explain the ongoing supply chain issues plaguing businesses across the U.S.
![Revenge of the math club](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/gettyimages-484418932_wide-65a8571b5b22c15f680550666aa4313399a0d280.jpg?VersionId=0GvYU07.Oibhq24ZQPPPqiKBhIgEDtlW&itok=W17uQVae)
October 4, 2021
NPR
NPR
Revenge of the math club
In the high school lunchroom version of business school, finance majors were the popular jocks and logistics majors were... the math club. But nowadays, they're sitting at the cool kids' table. Terry Esper, associate professor of logistics, talks about how the field went from obscurity to newfound popularity, especially among current students.
![It’s time for a consumer-focused supply chain](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/Terry%2520Esper_0.jpg?VersionId=U3MkahtJzbZCrUNnxfeAW7R.HHiIcCjA&itok=wtqEA0oC)
September 21, 2021
Supply Chain Quarterly
Supply Chain Quarterly
It’s time for a consumer-focused supply chain
Terry Esper, associate professor of logistics, says taking a consumer-centric approach to the supply chain does not mean that companies should abandon their focus on their direct customer. Instead, they should adopt a perspective similar to bifocal glasses, with one lens focused on their customer and one lens on the consumer.
![Data graph on a computer](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2021-07/m-b-m-ZzOa5G8hSPI-unsplash.jpg?VersionId=4LfRpOYqChtuUDNyaJAEMAzO7Afy_9nU&h=0ebb5610&itok=nOkkk1GJ)
July 19, 2021
Fisher College of Business
Fisher College of Business
Fisher announces renamed department focusing on operations and business analytics
The newly named Department of Operations and Business Analytics will build on Fisher’s pedigree of leadership in operations education while also embracing the study of data as an emerging and valuable tool for the next generation of business professionals. The new name replaces its predecessor, the Department of Management Sciences.
![Impact of the western U.S. megadrought on food supply chains](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/Impact-of-the-Western-US-Megadrought-on-Food-Supply-Chains.jpg?VersionId=LmuWUhpoxnbCxoVZd.RCaoSGnonJwiBX&itok=QtyrZS__)
July 6, 2021
Supply Chain Brain
Supply Chain Brain
Impact of the western U.S. megadrought on food supply chains
Phil Renaud, executive director of The Risk Institute, discusses how the persistent drought in the western U.S. is forcing food supply chains to rethink their sourcing strategies, as well as pursue longer-term initiatives for coping with the effects of climate change.
![The Rainmakers](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/Terry%2520Esper.jpg?VersionId=CU4ThVLrwJmyUR7O_2dmbMuq5Rox_jCL&itok=u8Cd_RJ2)
July 1, 2021
DC Velocity
DC Velocity
The Rainmakers
See why Associate Professor of Marketing Terry Esper was one of eight individuals named to DC Velocity's 2021 Rainmakers list, a collection of leaders who are advancing the logistics and supply chain management profession.
!['Consumer-centric' logistics](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/AHFALogistics_Esper.jpg?VersionId=D.j95PYrel35hpwG_yxhNv2ck1WOrHHz&itok=m67J1dDM)
June 28, 2021
Furniture Today
Furniture Today
'Consumer-centric' logistics
Terry Esper, associate professor of logistics, details how the past year’s pandemic, social upheaval and competition in the e-marketplace will impact companies’ factory-to-final-mile processes.
![Prioritize value over cost for procurement success](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/21---procurement-value-over-cost-main.jpg?VersionId=J61AMqhyox.KblEQv41c7CXH.SDPkt6Z&itok=K7LHa0zI)
June 23, 2021
SCM Now
SCM Now
Prioritize value over cost for procurement success
Cheaper isn't always better, especially for individuals and companies tasked with purchasing components critical to a line of business. In a piece authored for one of the largest supply chain professionals associations, Professor of Operations John Gray and his colleagues write that total value contribution (TVC), a strategy build around value, not cost, may be a better method for product procurement.
![Developing a workforce in the supply chain](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/AdobeStock_330640491.60ae9ec9c2f04.png?VersionId=Ffv4tzaEn2_OjThCvbbOgI1F2dXbQKJ7&itok=ETgKHO83)
May 27, 2021
Supply and Demand Chain Executive
Supply and Demand Chain Executive
Developing a workforce in the supply chain
Associate Professor of Logistics Terry Esper joins Supply & Demand Chain Executive's podcast for a discussion about workforce development in the industry.
![COVID-19, systems thinking and preparing for the next pandemic](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/KnemeyerHeadshot.jpg?VersionId=LQtaZCdVgjjdsRsATJ8w9VOTLCeJyrdO&itok=Fv5L9Qmp)
May 5, 2021
Supply Chain Management Review
Supply Chain Management Review
COVID-19, systems thinking and preparing for the next pandemic
Professor of Logistics Michael Knemeyer writes that supply chain disruptions are inevitable. To handle the next pandemic effectively, though, decision makers need to grasp what worked, what didn’t and why.
![Managing third-party risks to global supply chains](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/Managing-Third-Party-Risks-to-Global-Supply-Chains.jpg?VersionId=Bw4xy9Z4_M0Or0zbQsw0alwp2W79MP_d&itok=mpeV8wL5)
October 12, 2020
SupplyChainBrain
SupplyChainBrain
Managing third-party risks to global supply chains
Phil Renaud, executive director of The Risk Institute, runs down the level of risk to supply chains created by relationships with third parties — and relates how a certain type of third party can help to mitigate it.
!["Dark stores" fulfill online grocery orders — but for how long?](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/wholefoods.jpg?VersionId=KKEC6hjv1FhrNMltw4.SJulbflK.4kty&itok=nZeEgcy3)
September 15, 2020
Marketplace
Marketplace
"Dark stores" fulfill online grocery orders — but for how long?
Online grocery shopping has taken off during the pandemic, and companies are introducing a new type of store meant to fulfill online orders. But part of the reason the future is unclear is not everyone is online ordering experiences have been stellar, says Terry Esper, associate professor of logistics.
![Terry Esper](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2020-08/TE%20thumbnail%203%20-%20Edited.png?VersionId=GT9UEzzKjRu8QVwW6UavEEroDCAFBcqt&itok=l_OpH2VA)
August 12, 2020
Fisher College of Business
Fisher College of Business
Racial bias on our doorstep
From the disclosure of delivery information designed to improve our online shopping satisfaction to examining the biases that we may not know we hold, research by Logistics Professor Terry Esper is helping companies reexamine and improve driver safety and their delivery processes.
![Combatting black driver racism and harassment](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/20200302_online_only_Amazon_FedEx.jpg?VersionId=msvyAUd5wgk_zIYrIvPQEr8P1TSvb8zx&itok=qQQvx9kO)
June 14, 2020
Supply Chain Quarterly
Supply Chain Quarterly
Combatting black driver racism and harassment
Professor Terry Esper continues the conversation of racism affecting delivery drivers and offers some suggestions for addressing the problem.
![Let’s talk about race and the danger faced by black delivery drivers](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/20200601driver.jpg?VersionId=FtOa6IsvppK.BnYdMxVoYK.ofL7Pq.Nb&itok=JhgTb4WP)
June 1, 2020
Supply Chain Quarterly
Supply Chain Quarterly
Let’s talk about race and the danger faced by black delivery drivers
As our reliance on delivery services increases amid a backdrop of unrest, Associate Professor of Logistics Terry Esper, a recognized expert in "last-mile" logistics, shares his thoughts and professional insights about the tough conversations and safety considerations necessary to protect black delivery drivers.
![COVID-19: Lessons for sourcing](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/OceanCargoShip_Virus_SCMR_0320.jpg?VersionId=gUkiryarUmAwaB1UD6Fo.5vozFZ4FEs_&itok=9Cvwc2QI)
May 5, 2020
Supply Chain Management Review
Supply Chain Management Review
COVID-19: Lessons for sourcing
Despite the fact that the coronavirus (COVID-19) pandemic is very different than past events that have disrupted supply chains, it holds lessons for sourcing managers.
![Shipping containers](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2020-03/corona-4934912_1920.jpg?VersionId=YKDfd4SFWjpeWjgTVwiIn6EN00k1smVE&itok=nYwyoHut)
March 31, 2020
Fisher College of Business
Fisher College of Business
There's a Better Way Podcast: COVID-19 and disruptions to supply chains
As part of the “There’s a Better Way” podcast, Aravind Chandrasekaran, associate director of the Center for Operational Excellence, talks with Keely Croxton, associate professor of logistics in the Department of Marketing and Logistics, about the effect the COVID-19 pandemic has had on downstream supply chains with manufacturers, distributors, retailers and consumers.
![Shipping containers on a freighter](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2020-03/hamburg-4673255_1920.jpg?VersionId=RBCnCr4b5ftcEieebRdJEWwYSLFUoZ3o&itok=clGzRuya)
March 30, 2020
Bloomberg
Bloomberg
The sages of supply chains are watching in awe: In their words
Michael Knemeyer, professor of logistics at Fisher, says until companies are able to synchronize supply and demand, the current COVID-19 pandemic will continue to be problematic for global supply chains.