Good causes aren’t always good for business. New research from Annibal Sodero, assistant professor of marketing and logistics, reveals how unpredictable variability associated with cause-related marketing can backfire on a brand.

"The stakes are high: errors in the supply chain could prevent a sovereign nation from defending itself from an invasion," says Assistant Professor of Marketing and Logistics Vince Castillo.

Walmart has for two years offered inventory management (fulfillment) services for online sellers to streamline operations. Its implementation of Walmart Fulfillment Services centers on two key strategies says Assistant Professor of Marketing and Logistics Annibal Sodero.

With its infrastructure, proximity to a large portion of the nation's population and a burgeoning manufacturing boom, experts, including Professor of Logistics Keely Croxton, say central Ohio can play a key role in untangling the global supply chain crunch.

As part of a forum hosted by the Columbus Metropolitan Club, Professor of Logistics Keely Croxton explains the "perfect storm" of events that has snarled supply chains across multiple industries as well as the advantages that Ohio has in shaping and alleviating some of the challenges. 

Mike Knemeyer, professor of logistics, defines supply chain choreography discusses what supply chain managers can learn from the approach Cirque du Soleil takes to create and deliver a new show, lessons for even the most experienced supply chain leader.

WOSU's Matthew Rand speaks with Terry Esper, associate professor of logistics, about how the holiday shopping season is shaping up.

Professor of Logistics Keely Croxton explains how “queuing theory” — the mathematical study of waiting lines — can help explain the ongoing supply chain issues plaguing businesses across the U.S. 

In the high school lunchroom version of business school, finance majors were the popular jocks and logistics majors were... the math club. But nowadays, they're sitting at the cool kids' table. Terry Esper, associate professor of logistics, talks about how the field went from obscurity to newfound popularity, especially among current students.

Terry Esper, associate professor of logistics, says taking a consumer-centric approach to the supply chain does not mean that companies should abandon their focus on their direct customer. Instead, they should adopt a perspective similar to bifocal glasses, with one lens focused on their customer and one lens on the consumer.

The newly named Department of Operations and Business Analytics will build on Fisher’s pedigree of leadership in operations education while also embracing the study of data as an emerging and valuable tool for the next generation of business professionals. The new name replaces its predecessor, the Department of Management Sciences.

Phil Renaud, executive director of The Risk Institute, discusses how the persistent drought in the western U.S. is forcing food supply chains to rethink their sourcing strategies, as well as pursue longer-term initiatives for coping with the effects of climate change.

See why Associate Professor of Marketing Terry Esper was one of eight individuals named to DC Velocity's 2021 Rainmakers list, a collection of leaders who are advancing the logistics and supply chain management profession.

Terry Esper, associate professor of logistics, details how the past year’s pandemic, social upheaval and competition in the e-marketplace will impact companies’ factory-to-final-mile processes.  

Cheaper isn't always better, especially for individuals and companies tasked with purchasing components critical to a line of business. In a piece authored for one of the largest supply chain professionals associations, Professor of Operations John Gray and his colleagues write that total value contribution (TVC), a strategy build around value, not cost, may be a better method for product procurement. 

Associate Professor of Logistics Terry Esper joins Supply & Demand Chain Executive's podcast for a discussion about workforce development in the industry.

Professor of Logistics Michael Knemeyer writes that supply chain disruptions are inevitable. To handle the next pandemic effectively, though, decision makers need to grasp what worked, what didn’t and why.

Phil Renaud, executive director of The Risk Institute, runs down the level of risk to supply chains created by relationships with third parties — and relates how a certain type of third party can help to mitigate it.

Online grocery shopping has taken off during the pandemic, and companies are introducing a new type of store meant to fulfill online orders. But part of the reason the future is unclear is not everyone is online ordering experiences have been stellar, says Terry Esper, associate professor of logistics.

From the disclosure of delivery information designed to improve our online shopping satisfaction to examining the biases that we may not know we hold, research by Logistics Professor Terry Esper is helping companies reexamine and improve driver safety and their delivery processes.

Professor Terry Esper continues the conversation of racism affecting delivery drivers and offers some suggestions for addressing the problem.

As our reliance on delivery services increases amid a backdrop of unrest, Associate Professor of Logistics Terry Esper, a recognized expert in "last-mile" logistics, shares his thoughts and professional insights about the tough conversations and safety considerations necessary to protect black delivery drivers.

Despite the fact that the coronavirus (COVID-19) pandemic is very different than past events that have disrupted supply chains, it holds lessons for sourcing managers.

As part of the “There’s a Better Way” podcast, Aravind Chandrasekaran, associate director of the Center for Operational Excellence, talks with Keely Croxton, associate professor of logistics in the Department of Marketing and Logistics, about the effect the COVID-19 pandemic has had on downstream supply chains with manufacturers, distributors, retailers and consumers.

Michael Knemeyer, professor of logistics at Fisher, says until companies are able to synchronize supply and demand, the current COVID-19 pandemic will continue to be problematic for global supply chains.