A new study by Selin Malkoc, professor of marketing and logistics, may reveal part of the reason why conservatives are more likely than liberals to reject some COVID-19 health measures: They see boundaries as restrictions, as opposed to guidance.

Research by Professor of Marketing and Logistics Selin Malkoc highlights an important facet of leisure time, which connects with the belief that monetizing a hobby won't always bring happiness. 

From grocery prices and egg prices in particular to gas prices, everything costs more, but how does that impact Columbus restaurants. Joe Goodman, chair of the department of marketing and logistics at Ohio State's Fisher College of Business, said between the costs of food and labor, restaurants are feeling the same squeeze as customers.

A new study from the National Association of Mutual Insurance Companies and  the Risk Institute at Fisher College of Business finds fire remediation efforts are lacking in vulnerable states.

Researchers Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing at Fisher, and her colleagues John Costello (PhD '21) and Aviva Philipp-Muller, find that people are less likely to buy goods associated with pleasure or indulgence if they are described as being scientifically formulated.

The IRS recently announced new tax brackets for 2023. Jennifer Glenn, assistant professor of accounting and management information systems, joined Spectrum News to explain what it means.  

Because 48 hours just doesn’t feel like enough, we asked experts how to make the most of your precious time away from work. Tracy Dumas, associate professor of management and human resources, says engaging in activities that utilize skills that aren't used during the course of a work week can help make a weekend last longer. 

Selin Malkoc, professor of marketing and logistics, joins The Colin McEnroe Show to learn what leisure is and explore its importance for health, how the concept differs around the world, what it means to value your free time, and what the future holds for leisure.

The aging society is one of the key challenges of our time. This could be an enormous asset, but this will require a rethink in terms of how we think and act towards older people. Research from Fisher's Kaifeng Jiang, Jasmine Hu and their colleagues explores how organizations can encourage older workers to stick around long enough for that knowledge to be retained. 

A looser schedule can allow for serendipity, says Professor or Marketing and Logistics Selin Malkoc.

Whether it was touring with a nationally known band or it's putting thought into the perfect playlist for a road trip, music occupies a special place for Assistant Professor Jesse Walker. Meet the musician-turned-marketing-expert.

What is our relationship to science? Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, discusses her research into consumer reaction to pairing science with products in the marketplace. 

Research by Assistant Professor of Operations and Business Analytics Telesilla Kotsi and her colleagues Owen Wu and Alfonso J. Pedraza Martinez, of Indiana University, shows how cash assistance can be provided to refugees while minimizing inflation and price gouging.

Marketing experts Grant Donnelly and Selin Malkoc, along with PhD student Isabella Bunosso, dug deeper into public response to mask policies and found that businesses are threading a tight needle; consumers use mask policies, or lack thereof, as a proxy for a company’s political identity, leading consumers to punish or reward a business based on the sign that’s on the door. 

New research from Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing and professor of marketing, and her colleagues finds that consumers were less likely to buy a product associated with pleasure if marketers emphasized it was developed with science.

Don't try to tell people that science can make a better chocolate chip cookie. A study from Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing and a professor of marketing, finds people don’t associate science with helping make indulgent goods more attractive.

This anti-productivity Chrome extension blocks work-related apps so you can relax which, according to research from Associate Professor of Marketing Selin Malkoc, many individuals view as wasteful, despite evidence of the benefits of leisure time.

“The word ‘give’ can have a more negative connotation than ‘spend’ to donors. ‘Give’ highlights how you’re being separated from your money, which is not appealing,” says study co-author Selin Malkoc, associate professor of marketing.

People want to feel like they have control when giving, according to new research by Selin Malkoc, assistant professor of marketing and logistics. The study finds that donors feel like they have more control over their donation when they are told they’re actively spending their money on an important cause, as compared to just giving their money.

Strict schedules can make workers feel too rushed to complete tasks. Remaining flexible and intentionality around your schedule can actually help optimize your time and get more done, says experts such as Associate Professor of Marketing and Logistics Selin Malkoc.

The less you have on your calendar the more you'll get done, new research from Associate Professor of Marketing Selin Malkoc suggests.

Good causes aren’t always good for business. New research from Annibal Sodero, assistant professor of marketing and logistics, reveals how unpredictable variability associated with cause-related marketing can backfire on a brand.

Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, and Associate Professor of Marketing Selin Malkoc answer questions from Ohio State alumni about leisure time. Their takeaway? Revaluing leisure can pay big benefits.

The research, conducted by Clinical Assistant Professor of Marketing and Logistics David Norton, looked at whether all privacy notices used identical language -- and which, if any, language changed consumer behavior.

Privacy notices are everywhere online, but they’re not all the same. In his research, David Norton, clinical associate professor of marketing and logistics, reveals how privacy notices that are designed to reassure us about how our personal information is protected can sometimes backfire — with potentially costly results.