Fisher Research and Insights Forefront
![Many white delivery vans lined up on both sides of the street.](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2024-07/AdobeStock_764684620.jpeg?VersionId=LDn4KJ4_Mjj0F1m783v7DYQpnHOgwKGd&itok=qoevLWY-)
July 30, 2024
Fisher College of Business
Fisher College of Business
Ohio State research helping retailers close the gap in last mile delivery
Uncertainty in supply and demand presents retailers with a delivery pricing dilemma. A new interdisciplinary study from four Ohio State researchers seeks to help companies improve their last mile shipping performance.
![Who’s driving the U.S. EV industry? The list may surprise you](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/AdobeStock_709174316.jpg?VersionId=7_II5Pm5PyS_0BRwnGN3Ea.LCM6wylOA&itok=H8r47dD2)
July 19, 2024
Chief Executive
Chief Executive
Who’s driving the U.S. EV industry? The list may surprise you
Elon Musk may still be out in front, but three other companies on the radar are seeking to make inroads on the U.S. market and, they hope, to eat Tesla's lunch, writes Fisher's Ken Boyer.
![Elon Musk's Tesla survived its early years despite major glitches in its first electric vehicle — and a 'Tesla death watch'](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/GettyImages-81778520-e1721337948718.jpg?VersionId=1tDFGgGbTwKU_PKWvM6QO9axd.rNt_Qm&itok=MkjvbdDx)
July 19, 2024
Fortune
Fortune
Elon Musk's Tesla survived its early years despite major glitches in its first electric vehicle — and a 'Tesla death watch'
Ken Boyer, professor of operations and business analytics, details the early rise, and struggles, of Tesla, a pioneer in the EV field.
![Terry Esper in a gray shirt with his arms folded across his chest.](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2024-08/Esper%202024%20Headshot%202.jpg?VersionId=SZ7etXXVPZFeisrppAIvD7SGelifSq.2&itok=DURAGOTu)
June 11, 2024
Bloomberg
Bloomberg
Talking Transports podcast: Getting schooled on transports by Dr. Esper
In this Talking Transports podcast, Professor of Logistics Terry Esper discusses the trends facing the freight markets inside and out of the classroom. Esper also talks about artificial intelligence and other technology driven productivity tools, decarbonization and his love for bourbon, football and Detroit.
![A retail store with shoppers.](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2024-04/Esper%20WSJ.jpg?VersionId=FEG0Uc1Mg7zc8L4v7ww1Ub_1gtGLJ31o&itok=OiHZ3BJE)
April 25, 2024
The Wall Street Journal
The Wall Street Journal
The tricky logistics behind direct-to-consumer sales strategies
Suppliers that are stepping up efforts to reach shoppers are having to mount costly new supply chains built to the task. But those efforts, combined with investment in separate sales channels like social commerce, can lead to more growth and a entirely new future of retails, says Professor of Logistics Terry Esper.
![Shipping port with large ship full of containers](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2024-04/port-7370411_1280.jpg?VersionId=_67ecA4RVWaxRRfyXC_qJomjNR_OrNKM&h=7bf20ba1&itok=RehT8grT)
April 17, 2024
Fisher College of Business
Fisher College of Business
International supply chain’s double edge
Creating and maintaining global supply chains can provide valuable benefits for middle market companies. Those supply chains also yield unique challenges. New research from the National Center for the Middle Market and Fisher's Center for International Business Education and Research provides valuable insights for organizations interested in establishing or optimizing their global supply chains.
![Innovating supply chain higher education with generative AI](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/Getty-Images-AI-classroom.jpg?VersionId=k7l8_5MqnzUI55kK.hkWfWhpNLGQpqtT&itok=4l4lmz7l)
February 21, 2024
Supply Chain Management Review
Supply Chain Management Review
Innovating supply chain higher education with generative AI
Using artificial intelligence in the classroom is not without concerns. But Vince Castillo, assistant professor of logistics at Fisher, writes that the technology can also offer supply chain students access to and experience using an increasingly critical tool in the industry.
January 24, 2024
The Wall Street Journal
The Wall Street Journal
Retailers return to bringing in inventory ‘just in time’
Inventory levels that surged during the pandemic are down and companies are reluctant to build new stockpiles. Terry Esper, a logistics professor at Fisher says companies are now better able to predict shopper demand and feel they can hold leaner inventories amid moderating spending growth and fewer supply-chain disruptions.
![John Gray receiving his OSCM Distinguished Scholar Award](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2023-11/John%20Gray%20OSCM%20award.jpg?VersionId=Cc4qqgVJ.JiHQfB35NZlZkGgydjvlF4X&itok=mmxtpy8b)
November 8, 2023
Operations and Supply Chain Management
Operations and Supply Chain Management
Gray named an OSCM Distinguished Scholar
John Gray, the Dean’s Distinguished Professor of Operations and Business Analytics, has been named one of two Distinguished Scholars by Operations and Supply Chain Management (OSCM), a division of the Academy of Management. Learn more about Gray's journey into academia and how he became the fourth Fisher faculty member to earn the recognition since 2003.
![Screenshot of Global Supply Chain Forum participants Katherine Tai and Annibal Sodero](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2023-10/Global%20Supply%20Chain%20Forum%20featured%20image.jpg?VersionId=aNW.nHrM1Tqcy.ersLT55eHyJxVVe1JR&h=52f3162e&itok=xxu2LBQ7)
October 30, 2023
Fisher College of Business
Fisher College of Business
Building resilient global supply chains: An exploration
A collaboration among two of Fisher’s Centers of Excellence and Ohio State’s East Asian Studies Center put global trade dynamics and supply chain resiliency in the spotlight. The Global Supply Chain Forum connected the Ohio State community with U.S. Trade Representative Ambassador Katherine Tai and Harvard Professor William Kirby.
![The secret world of supply chains](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/23_4537438_3047-1.jpg?VersionId=ovgIxySZ51FNN3PdkblwLX.kvLrxLjZ2&itok=u_hl_dOn)
October 19, 2023
The Ohio State University
The Ohio State University
The secret world of supply chains
Supply chains are the backbone to our modern society, and when something goes wrong, there’s an enormous ripple effect. In the latest episode of the Now at Ohio State podcast, Terry Esper, professor of logistics at Fisher, and Katrina Cornish, professor in the College of Food, Agricultural, and Environmental Sciences, discuss the importance of supply chains, how COVID has changed things and what we can do to make sure things keep running smoothly.
October 11, 2023
Fisher College of Business
Fisher College of Business
Supply chain expertise garners national distinction
See how thought leadership — past and present — is continuing to add to Fisher’s legacy as a preeminent source for the very best in supply chain research and insights.
![Tell Me Your Why Podcast: Terry Esper](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/esper-1.jpg?VersionId=yT1FgqA3VEVUVrUjUod3J2h_AFnXNHnf&itok=KGcSzGPm)
August 24, 2023
The Ohio State University
The Ohio State University
Tell Me Your Why Podcast: Terry Esper
Terry Esper, professor of logistics in the Department of Marketing and Logistics at Fisher, discusses his educational and professional journey, and how his trajectory was enhanced when he stepped back to focus on why he's always been so curious about logistics and supply chain.
![Terry Esper’s a pro at untangling the supply chain](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/OSAM_SU23_Esper_social.jpg?VersionId=g52BCI_PA9jool00FQ9pS55VsT473oQo&itok=_LW3YNnn)
June 14, 2023
Fisher College of Business
Fisher College of Business
Terry Esper’s a pro at untangling the supply chain
Prices, shortages, war and COVID all affect the knotty web of logistics, Fisher College of Business supply chain expert Terry Esper says.
![Eating out more expensive? See what Columbus restaurant menus saw a price jump](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/fb580ccd-e925-43be-abd1-106aec218336-news-_ceb_restaurant_menu_prices_js_0001.jpg?VersionId=4Oysf_mED7NiJu1VdoX0s0BoXitSn0RH&itok=BFNg7FZJ)
February 4, 2023
The Columbus Dispatch
The Columbus Dispatch
Eating out more expensive? See what Columbus restaurant menus saw a price jump
From grocery prices and egg prices in particular to gas prices, everything costs more, but how does that impact Columbus restaurants. Joe Goodman, chair of the department of marketing and logistics at Ohio State's Fisher College of Business, said between the costs of food and labor, restaurants are feeling the same squeeze as customers.
![‘Tripledemic’ drug shortages: When surging demand meets static capacity](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/bG9jYWw6Ly8vZGl2ZWltYWdlL0dldHR5SW1hZ2VzLTI4MDY2OTAuanBn.jpg?VersionId=RUnqSWPrBDwJTnJ4jjvO_ughuXIlQT1e&itok=8s9YSYLB)
December 22, 2022
Supply Chain Dive
Supply Chain Dive
‘Tripledemic’ drug shortages: When surging demand meets static capacity
Parents are straining to find children’s cold and flu medicine as companies also struggle to keep up with demand for amoxicillin. John Gray, a professor of operations, says because the margins for these products are so low, manufacturers aren't motivated to ramp up production more than they have to.
![Supply chain problems prompt some shortages of holiday essentials](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/6ISJ4NLQIRB4RGS3ZBBHCHRXJY.jpg?VersionId=SweZjQjZ0W2nE4yxqNgZFCXvMworp3M5&itok=a7UJitTi)
December 15, 2022
Cleveland.com
Cleveland.com
Supply chain problems prompt some shortages of holiday essentials
Wine, toys, and appliances are among the items that will be harder to get this holiday season. Keely Croxton, professor of logistics, says in order to avoid future supply chain issues, companies may begin holding more inventory and avoid relying on a single supplier. The cost for this resiliency, when things return to normal, could be higher prices for consumers.
November 9, 2022
The Wall Street Journal
The Wall Street Journal
Retailers turning to specific-day delivery over speediest shipping
Competition on superfast delivery is shifting into low gear as companies try to rein in fulfillment costs that are eating into their profits. But supply chain interruptions caused by the pandemic may be working in companies' favor, as consumers have gotten used to waiting for their deliveries, says Terry Esper, associate professor of logistics.
![John Gray teaching in class](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2022-09/DSCF6236.jpg?VersionId=X.ECBIOP23HYO6oarzwIJu5SqU6iw5bk&h=8f6a43d5&itok=-LykYxsF)
September 27, 2022
Fisher College of Business
Fisher College of Business
Fisher’s Gray appointed to position with the Executive Office of the President
See how supply chain expert John Gray is making time for public service as part of the White House’s Office of Science and Technology Policy.
![Reshoring high-tech jobs accelerates as supply chain woes continue](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/GettyImages-1410135869-e1661200930939.jpg?VersionId=KjG.u9uj3kY2uSPVaX8PMSNLMjjtRaLG&itok=sFAgA3RW)
August 22, 2022
Marketplace
Marketplace
Reshoring high-tech jobs accelerates as supply chain woes continue
A shorter supply chain means less room for error and uncertainty. But that security comes with a higher price tag, says Professor of Operations John Gray.
![Nike shoes](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2022-08/nike%20shoes.jpg?VersionId=1zeFQhi.06.Z6dP1MkSCrguvSZZ4QvLy&itok=r3jctagl)
August 7, 2022
The Wall Street Journal
The Wall Street Journal
Direct-to-consumer sales are fueling supply-chain tech growth
The logistics of direct-to-consumer sales for manufacturers can be very different from the operations to supply retail stores. Terry Esper, an associate professor of logistics, says lines are getting very blurry between what a retailer used to be and what a manufacturer used to be.
![Are we back to normal? In a new normal? Economy gives mixed signals on the pandemic.](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/GettyImages-1391296449-1-e1658437401453.jpg?VersionId=SwNPYXKdZz7aCPwXXvUhfNjhPNoBRhna&itok=9Gqr_xY-)
July 21, 2022
Marketplace
Marketplace
Are we back to normal? In a new normal? Economy gives mixed signals on the pandemic.
Some consumer and business behavior has rebounded. But as the BA.5 subvariant spreads, other trends show persistent trepidation. “I think we are feeling the effects of coming out of a pandemic,” said Keely Croxton, professor of logistics.
![Carbon reporting can help your business](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/carbon-reporting.jpeg?VersionId=CuSxNH9BLIAaAOL6RiqSSixdbrohOeT9&itok=6Gwszq1n)
June 13, 2022
Network for Business Sustainability
Network for Business Sustainability
Carbon reporting can help your business
Carbon reporting isn’t a perfect system. But it can help you to lower climate-related financial risk, spur innovation and reduce emissions, writes Christian Blanco, assistant professor of operations and business analytics.
![Russia halts natural gas supply to two NATO countries](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/2022-4-27-poland-gas-russia-0.jpg?VersionId=c.dLR3kYq_zXAOzDYrW7SAHwJ9t1a65A&itok=wscw8Sn8)
April 27, 2022
The World
The World
Russia halts natural gas supply to two NATO countries
Host Marco Werman speaks to Vince Castillo, assistant professor of marketing and logistics, about the logistics of getting weapons to the front lines of the war in Ukraine.
![The weapons supply chain](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/public/styles/newsroom_image_1x/public/gettyimages-1238379369_wide-5fedf625a88414582e72c063a2337d4962e64253.jpg?VersionId=mv4xmaeTtmIgDR9vQbsO.v7QgyHa8Uvo&itok=FssO0lHb)
March 31, 2022
NPR
NPR
The weapons supply chain
Ukraine has been receiving a steady stream of weapons from the United States and NATO for the past several weeks. Like the goods that come to your door, these weapons have to go through a supply chain. Vince Castillo, assistant professor of marketing and logistics, navigates us through the military supply chain.