The company’s bankruptcy filing is a reminder that being first isn’t always enough, a fact bolstered by research from Fisher's Oded Shenkar about the success of so-called copycat products and services.

From the U.S. election to the Olympic Games, we often root for those considered disadvantaged. Why we do so may reveal more about ourselves than them. For example, research conducted by Management and Human Resources Professor Robert Lount, Jr. and his colleagues found that underdogs tend to enter contests expecting to win, while favorites carried expectations of not wanting to lose.

As Americans ponder how to get involved in the presidential race, research co-authored by Professor of Marketing Selin Malkoc and the University of Notre Dame's John Costello (PhD '21) shows they often prefer to volunteer rather than donating funds.

Do Americans need to free up their free time? Fisher Professor Selin Malkoc explains how productivity mindsets shape (and constrain) our leisure time.

Selin Malkoc, the Fisher Distinguished Professor of Marketing, says to make the most out of summer vacations, people should avoid overplanning their time off. Instead, they should try to find a balance between planning fun things to do without putting every moment on a schedule.

Fear of embarrassment can lead people to avoid a human touch when they're shopping, according to new research from Jianna Jin, who led the study as a doctoral student at Fisher. The paper, authored with co-authors Jesse Walker, assistant professor, and Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, found that people preferred interacting with chatbots when they felt embarrassed about what they were buying online ― items like antidiarrheal medicine or, for some people, skin care products.

The success of curbside recycling programs relies on consumers knowing what is recyclable. But what's the best way to keep non-recyclables from contaminating the delicate recycling stream? New research from Fisher reveals that a combination of education and penalization is surprisingly effective at reducing household recycling contamination ― and doesn’t discourage overall participation.

Greg Allenby, the Helen C. Kurtz Chair in Marketing at Fisher, was named a recipient of a 2024 Paul D. Converse Award, which honors scholars who have made exceptional contributions to the field of marketing through research and practice. The award was established by the American Marketing Association.

Researchers are finding that a disordered, chaotic living space can lead to negative feelings. Weeding out can do you good. Rebecca Reczek, the Berry Chair of New Technologies in Marketing, offers up a research-based technique to help you part with items while keeping the memory of it.

Despite research from Fisher that says only 9% of people who make New Year's resolutions keep them, if you have yet to establish your goals for 2024 or have already fallen off the wagon, it's never too late to get on the right track.

Self-checkout was the next big thing in retail sales, but now, after years of long lines and finicky machines, its efficacy is in question. As new forms of advanced checkout are tested in stores across the country, Joe Goodman, chair of Fisher's Department of Marketing and Logistics, joins the discussion about taking deeper look at self-checkout.

Hobbies can improve the quality of your sleep and your overall well-being. Selin Malkoc, professor of marketing and logistics, says hobbies help people focus on themselves and find value beyond their job or family responsibilities.

Since the pandemic, Software as a Service (SaaS) has become big business with companies like Microsoft and Adobe offering free trials to attract new subscribers. Research by Associate Professor of Marketing Alice Li explores the strategy behind free-trials and how companies can leverage them to convert consumers into subscribers.

Swedish death cleaning can help us rethink our relationship to stuff — and our environmental impact. It can, according to research from Marketing and Logistics Chair Joe Goodman, also help us derive happiness by differentiating meaningful items from other clutter.

Christian Blanco, assistant professor of operations and business analytics, writes that a solution to a broken recycling industry in the U.S. is standardizing data collection and reporting.

The American recycling system has five major shortcomings that result in only 32.1% of waste being either recycled or composted. An article, co-authored by Christian Blanco, assistant professor of operations and business analytics, describes the current shortcomings of the American recycling system and explains how those shortcomings cause recyclable material to be landfilled.

Prioritizing rest is essential, experts such as Professor of Marketing Selin Malkoc say. Here's why it's so hard and tips on how to start.

Research by Professor of Management and Human Resources Jasmine Hu that explores gender roles in working relationships is cited as part of a larger look at some of the largest financial decisions individuals will make.

New brands beware: A Journal of Marketing study by Fisher Professors Jesse Walker, Rebecca Walker Reczek and PhD alumnus John Costello finds that unconventionally spelled brand names may backfire and reduce consumers’ likelihood to support the brand.

Research from a trio of marketing experts with ties to Fisher College of Business shows that when choosing a name for a new brand, try to avoid unconventional spellings of real words, because consumers usually see this as a marketing gimmick.

If consumers think unconventional spellings are marketing gimmicks, it could backfire, according to a study co-authored by Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing.  

Guests on the Colin McEnroe Show, including Professor of Marketing Selin Malkoc, take a look at the importance of leisure for health, how the concept differs around the world, and what it means to value your free time.

When choosing brands, consumers don't normally like those with unconventional spellings. This tactic of modifying real words is viewed by consumers as a marketing gimmick, according to new research from Assistant Professor of Marketing Jesse Walker, Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, and their colleague John Costello (PhD '21). 

A new study by Selin Malkoc, professor of marketing and logistics, may reveal part of the reason why conservatives are more likely than liberals to reject some COVID-19 health measures: They see boundaries as restrictions, as opposed to guidance.

Research by Professor of Marketing and Logistics Selin Malkoc highlights an important facet of leisure time, which connects with the belief that monetizing a hobby won't always bring happiness.