Explore Careers: Marketing

What is Marketing?

Planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services

Creating demand and fulfilling customer needs

Day in the Life

Roles:

Marketing Analyst
Product Development Manager
Marketing Procurement Manager
Source: careeronestop.org

Career-related podcasts:

Marketing Made Simply
Marketing Over Coffee
The Marketing Analytics

Sample Marketing Roles

Sales & Customer Service: Selling and supporting products/services
Product Development: Translating customer needs into marketable offerings
Marketing Research: Gathering and analyzing market data
Advertising & Sales Promotion: Promoting products through media and campaigns

Characteristics for Success

• Communicative
• Creative and innovative
• Observational
• Personable and persuasive

Sample Employers

Ross Stores, J.M. Smucker Company, TTI
Unilever, Victoria’s Secret, Designer Brands
General Motors, McDonald’s, Nestlé, Oracle

Salary Information (2025–2026)

• Full-time: $58,431 annually
• Intern: $21/hour

Job Outlook

• Market Research Analysts: 13% growth (2022–2032)
• Marketing Managers: 6% growth
• Growth driven by data use and marketing campaign demand
• Source: BLS Occupational Outlook Handbook

Fisher Resources

Academic: Marketing & Logistics Department

Extracurricular:
American Marketing Association
Pi Sigma Epsilon
Marketing Specialization Courses