Self-checkout was the next big thing in retail sales, but now, after years of long lines and finicky machines, its efficacy is in question. As new forms of advanced checkout are tested in stores across the country, Joe Goodman, chair of Fisher's Department of Marketing and Logistics, joins the discussion about taking deeper look at self-checkout.

Hobbies can improve the quality of your sleep and your overall well-being. Selin Malkoc, professor of marketing and logistics, says hobbies help people focus on themselves and find value beyond their job or family responsibilities.

Since the pandemic, Software as a Service (SaaS) has become big business with companies like Microsoft and Adobe offering free trials to attract new subscribers. Research by Associate Professor of Marketing Alice Li explores the strategy behind free-trials and how companies can leverage them to convert consumers into subscribers.

Swedish death cleaning can help us rethink our relationship to stuff — and our environmental impact. It can, according to research from Marketing and Logistics Chair Joe Goodman, also help us derive happiness by differentiating meaningful items from other clutter.

Christian Blanco, assistant professor of operations and business analytics, writes that a solution to a broken recycling industry in the U.S. is standardizing data collection and reporting.

The American recycling system has five major shortcomings that result in only 32.1% of waste being either recycled or composted. An article, co-authored by Christian Blanco, assistant professor of operations and business analytics, describes the current shortcomings of the American recycling system and explains how those shortcomings cause recyclable material to be landfilled.

Prioritizing rest is essential, experts such as Professor of Marketing Selin Malkoc say. Here's why it's so hard and tips on how to start.

Research by Professor of Management and Human Resources Jasmine Hu that explores gender roles in working relationships is cited as part of a larger look at some of the largest financial decisions individuals will make.

New brands beware: A Journal of Marketing study by Fisher Professors Jesse Walker, Rebecca Walker Reczek and PhD alumnus John Costello finds that unconventionally spelled brand names may backfire and reduce consumers’ likelihood to support the brand.

Research from a trio of marketing experts with ties to Fisher College of Business shows that when choosing a name for a new brand, try to avoid unconventional spellings of real words, because consumers usually see this as a marketing gimmick.

If consumers think unconventional spellings are marketing gimmicks, it could backfire, according to a study co-authored by Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing.  

Guests on the Colin McEnroe Show, including Professor of Marketing Selin Malkoc, take a look at the importance of leisure for health, how the concept differs around the world, and what it means to value your free time.

When choosing brands, consumers don't normally like those with unconventional spellings. This tactic of modifying real words is viewed by consumers as a marketing gimmick, according to new research from Assistant Professor of Marketing Jesse Walker, Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, and their colleague John Costello (PhD '21). 

A new study by Selin Malkoc, professor of marketing and logistics, may reveal part of the reason why conservatives are more likely than liberals to reject some COVID-19 health measures: They see boundaries as restrictions, as opposed to guidance.

Research by Professor of Marketing and Logistics Selin Malkoc highlights an important facet of leisure time, which connects with the belief that monetizing a hobby won't always bring happiness. 

From grocery prices and egg prices in particular to gas prices, everything costs more, but how does that impact Columbus restaurants. Joe Goodman, chair of the department of marketing and logistics at Ohio State's Fisher College of Business, said between the costs of food and labor, restaurants are feeling the same squeeze as customers.

A new study from the National Association of Mutual Insurance Companies and  the Risk Institute at Fisher College of Business finds fire remediation efforts are lacking in vulnerable states.

Researchers Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing at Fisher, and her colleagues John Costello (PhD '21) and Aviva Philipp-Muller, find that people are less likely to buy goods associated with pleasure or indulgence if they are described as being scientifically formulated.

The IRS recently announced new tax brackets for 2023. Jennifer Glenn, assistant professor of accounting and management information systems, joined Spectrum News to explain what it means.  

Because 48 hours just doesn’t feel like enough, we asked experts how to make the most of your precious time away from work. Tracy Dumas, associate professor of management and human resources, says engaging in activities that utilize skills that aren't used during the course of a work week can help make a weekend last longer. 

Selin Malkoc, professor of marketing and logistics, joins The Colin McEnroe Show to learn what leisure is and explore its importance for health, how the concept differs around the world, what it means to value your free time, and what the future holds for leisure.

The aging society is one of the key challenges of our time. This could be an enormous asset, but this will require a rethink in terms of how we think and act towards older people. Research from Fisher's Kaifeng Jiang, Jasmine Hu and their colleagues explores how organizations can encourage older workers to stick around long enough for that knowledge to be retained. 

A looser schedule can allow for serendipity, says Professor or Marketing and Logistics Selin Malkoc.

Whether it was touring with a nationally known band or it's putting thought into the perfect playlist for a road trip, music occupies a special place for Assistant Professor Jesse Walker. Meet the musician-turned-marketing-expert.

What is our relationship to science? Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, discusses her research into consumer reaction to pairing science with products in the marketplace.