Marketing & Logistics
Graduate Programs

The Department of Marketing and Logistics offers two specializations within Fisher's MBA Program – one in Marketing Management, and a joint Operations and Logistics Management major. Fisher is also one of only a few top universities to offer a Master of Business Logistics Engineering Program.

Marketing Management Specialization

Graduates in marketing management have recently been hired by P&G (Brand Manager), Kimberly Clark (Marketing Assistant), SC Johnson (Assistant Product Manager), Nestle (Marketing Associate), Eli Lilly (Marketing Associate), Hewlett-Packard (Sales/Marketing Developer), General Mills (Associate Marketing Manager), and 3M (Corporate Strategic Marketing). Other opportunities include marketing research, sales management, and a variety of challenging careers in retailing.

Students majoring in marketing management will have to complete three base courses and a total of eight credits of selective courses. The base courses are not prerequisites for the selective courses.

Operations and Logistics Management Specialization

The Fisher MBA program offers a joint Operations and Logistics Management (OLM) concentration. This program is widely recognized as one of the best in the United States. Our OLM students are nationally recruited by Fortune 500 firms; recent graduates are now pursuing careers at The Scotts Company as an Inventory Analyst, Copeland Corporation as a Flow Manager, Lexmark International in their Logistics Leadership Program, Solectron as a Business Intelligence Implementation Manager, Owens Corning in their Leadership Development Program, and scores of other progressive firms.

By studying from a combined operations/logistics perspective, students learn how the total flow of all goods within and between firms can be effectively and efficiently managed. This integrated focus mirrors the approach that successful firms use to manage their businesses.

Faculty Contact:
Walter Zinn

Master of Business Logistics Engineering

One of only a few similar programs at top universities in the country, the MBLE is designed to enable graduates to enter the job market equally comfortable with logistics strategy, the management of logistics operations, and engineering tasks such as facility design and implementation of logistics technology.

The 45-credit-hour program includes courses in logistics and supply chain management, warehouse design, logistics technology, mathematical programming and computer simulation. Students taking 16 credits per quarter may complete the program in 9 months, while students taking 12 credits per quarter will complete the program in 15 months.

Faculty Contact:
Steve DeNunzio