Specialized Master in Business - Analytics

With no minimum work experience required, the program is open to everyone, however, quantitative skills and/or relevant work history are highly valued. If you are already working with business data, this is your chance to accelerate your career trajectory. If you are eager to shift into the growing field of management analytics, here is your opportunity. Whatever the case, the time for your next level of mastery is now.

Thanks to the blended learning format, anyone can choose the 10-month full-time or part-time options. Busy working professionals may consider balancing work, education, and personal commitments by choosing the part-time option or opt for a more rigorous full-time schedule. 

No matter which option you choose, you'll benefit from synchronous and asynchronous learning. Synchronous coursework can be completed in-person or via live-stream. Download the curriculum sheet to learn more.

Explore the SMB-A program structure

Become a future data-savvy manager and leader in business analytics. Our SMB-A graduates can:

• Demonstrate fluency in working with data and an understanding of data acquisition and management in organizations to meet specified business objectives.
• Conceptualize real-world problems, identify data requirements, engage in rigorous critical thinking, and develop innovative solutions through the application of (a) descriptive; (b) predictive; and (c) prescriptive data analytic methods and techniques.
• Demonstrate competence in communicating tractable results and integrated insights that inform organizational decision-making.
• Apply business knowledge in management analytics, including team leadership.
• Identify and evaluate ethical issues surrounding data and its use in decision making.
• Learn systems thinking, which involves taking a broad and pragmatic perspective when analyzing structures, patterns, and feedback mechanisms in real-world contexts. you'll have the correct mindset to address chronic issues others may have been unable to solve.

• As technology advances and companies seek efficiency and cost savings, employment of data analysts are projected to grow 25 percent from 2019 to 2029, much faster than the average for all occupations. (U.S. Bureau of Labor Statistics)

• 69% of employers prefer job candidates with data science and analytics skills in 2021 compared to those without. (Gallup’s Data Science and Analytics Higher Education Survey)

• A study by Deloitte reveals that 65.2% of respondents are already utilizing some type of analytics to support their business needs.

• 87% of respondents said their organizations are facing skill shortages in areas like data analytics according to McKinsey’s survey of 1,216 executives and managers across financial, retail, health, automotive and telecom industries.

Every SMB-A student has access to a dedicated team of career services professionals including an experienced career coach, professional development coach and academic advisor. This team will work with you to understand your academic needs and professional goals. The Office of Career Management, dedicated solely to providing Fisher students and alumni with award-winning career consultation and professional development, provides lifelong career services that leverage the breadth of Fisher and Ohio State’s partner and alumni networks. Its robust career services include seminars, workshops, job fairs, networking events only available at Fisher.