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Columbus, Ohio - September 9 - 12, 2014

The Supply Chain Management Program will be held September 15 - 18, 2015, in Pfahl Executive Conference Center atThe Ohio State University main campus in Columbus, Ohio. Visit The Blackwell Inn website for more information on guest accommodations, directions to the hotel and a list of their amenities: The Blackwell Inn.


FacultyRegistration and DiscountsAgendaContact Us
Program Faculty

Keely Croxton is an Associate Professor at The Ohio State University, Fisher College of Business. Dr. Croxton received her B.S. from Northwestern University and Ph.D. from the Operations Research Center at MIT. Her research focuses on both optimization and supply chain management. She is interested in developing and applying mathematical models in the supply chain and the implementation of supply chain management processes. Dr. Croxton has worked with the Global Supply Chain Forum to develop the process-oriented framework for supply chain management presented in this program, and the implementation with Forum members.

A. Michael Knemeyer is an Associate Professor at The Ohio State University, Fisher College of Business. Michael received his B.S.B.A. from John Carroll University, and his Ph.D. from the University of Maryland. Michael’s research focus is on supply chain relationships. He has contributed to the book, Supply Chain Management: Processes, Partnerships, Performance, which is used in this program.

Douglas M. Lambert is the Raymond E. Mason Chair in Transportation and Logistics and Director of The Global Supply Chain Forum at The Ohio State University. Dr. Lambert has served as a faculty member for over 500 executive development programs in North and South America, Europe, Asia and Australia. He is the author or co-author of eight books and more than 100 articles, including one on partnerships in the December 2004 Harvard Business Review. In 1986, Dr. Lambert received the CLM Distinguished Service Award for his contributions to logistics management. He holds an honors BA and MBA from the University of Western Ontario and a Ph.D. from The Ohio State University.

Program Cost: $3,495.00

Included in the fee:

 Other meals, lodging and all transportation related fees will be the responsibility of the participant.

A limited number of rooms will be available for the Supply Chain Management Program at the Blackwell Inn. The rooms will be released by the hotel and sold to the general public five weeks before the start of the event. Visit the Blackwell Inn website to make your reservations.

Continuing Education Credits

2.0 CEU (Continuing Education Units)

Cancellation and Substitution Policy

No refunds can be made for cancellations. However, substitution of attendees can be made until 48 hours before the starting of the program. Should the program be cancelled, a full refund of the registration fee will be issued.

Program Discounts


For information on program discounts* offered to Council of Supply Chain Management Professionals (CSCMP),  OSU alumni, US Military personnel and Government employees contact the Program Coordinator at or call 614-292-0331.

*Discounts cannot be combined - Maximun discout per participant: $300.

Special rate applies for Members of the GSCF - Please contact Program Coordinator for more information.

Registration will open soon

Prompt written confirmation of registration will be sent. Program class size is limited, and registrations will be accepted on a first-come, first served basis. Payment is expected at registration.



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For topics detail  click here 

You may also download a FREE copy of theChapter 1 of the Supply Chain Management Book in PDF format.
Please note: To obtain the document, you must enter your name, organization, and E-mail address. The link will then be e-mailed to you.

Tuesday, September 9, 2014

8:00 – 8:30 a.m.

Registration & Breakfast

8:30 – 9:00 a.m.

Welcome and Introduction – Doug Lambert

9:00 – 10:30 a.m.

Supply Chain Management – Doug Lambert

  • Importance of Supply Chain Vision
  • Key Processes
  • Developing a Supply Chain Perspective
  • Overview of Seminar

11:00 a.m –12:30 p.m.

Measuring the Profitability of Customers and Suppliers
– Doug Lambert

  • Major Problems with Corporate Accounting Systems
  • Developing Profitability Reports for Customers and Suppliers
  • Measuring the Impact of Supply Chain Strategies on Corporate Profitability

12:30 – 1:30 p.m.


1:30 – 3:00 p.m.

Customer Relationship Management – Doug Lambert

  • Why Customer Relationship Management (CRM) is so Important
  • Valuing the Customer Relationship
  • Achieving and Maintaining Strong Relationships
  • Challenges and Opportunities

3:15 – 4:15 p.m.

Supplier Relationship Management – Doug Lambert

  • Supplier Segmentation
  • Developing the Product and Service Agreement
  • Developing Partnerships with Key Suppliers
  • Leveraging Technologies

4:30 – 5:30 p.m.

Demand Management – Keely Croxton

  • Demand Management Vision
  • Sales & Operational Planning
  • Managing Uncertainty in Demand
  • Collaborative Planning, Forecasting and Replenishment

6:00 – 8:00 p.m.



Wednesday, September 10, 2014

8:00 – 8:30 a.m.


8:30 – 9:30 a.m.

Order Fulfillment – Keely Croxton

  • Modeling the Order Fulfillment Process
  • Evaluating Logistics Networks
  • Order Fulfillment Performance Metrics
  •  Innovation in Order Fulfillment

9:45 – 10:45 a.m.

Customer Service Management – Mike Knemeyer

  • The Transition from Transaction Focus to Process Focus
  • Implementing the Product / Service Agreement
  • The Changing Role of Customer Service Representatives
  • Keys to Success

11:00 a.m. – Noon

 Manufacturing Flow Management – Mike Knemeyer

  • New Strategies for Manufacturing Flow Management
  • The Manufacturer’s Role in Reducing Supply Chain Inventory
  • What it Means to be Lean
  • Lean Manufacturing vs. Lean Supply Chain
  • Wastes from a Business Perspective

Noon – 1:00 p.m.


1:00 – 2:00 p.m.

Returns Management – Doug Lambert

  • Strategic Value of Good Returns Management
  • Returns Metrics
  • Returns and Reverse Logistics
  • Environmental and Legal Issues
  • Avoidance, Gatekeeping, and Reducing Disposition Cycle Time

2:30 – 5:30 p.m.

Supply Chain Exercise – Keely Croxton


Dinner on your own


Thursday, September 11, 2014

8:00 – 8:30 a.m.


8:30 – 9:30 a.m.

Product Development and Commercialization – Mike Knemeyer

  • Idea Generation and Screening Processes
  • Developing Cross-Functional Teams
  • Product Rollout
  • Product Development and Commercialization Metrics

9:45 – 10:45 a.m.

Developing Supply Chain Metrics – Doug Lambert

  • Developing Supply Chain Metrics
  • Linking Process Metrics to Shareholder Value and the Strategic Plan
  • Measuring Performance Across the Supply Chain

11:00 a.m. – noon

Conducting Assessments of the Supply Chain Management Processes – Doug Lambert

  • Identifying where to start with the Implementation
  • Access Improvements over time as the implementation unfolds
  • Benchmark Management Practices in the Firm

Noon - 1:00 p.m.


1:00 – 2:00 p.m.

Implementing and Sustaining the Supply Chain Management Processes – Doug Lambert

  • Implementing the Supply Chain Management Processes Across Organizations
    with Different Management Methods and Structures
  • The Structure and Behavorial Management Components
  • Process Implementation and Maintenance
  • Accessing Performance

2:15 – 3:45 p.m.

Supply Chain Mapping – Doug Lambert / Mike Knemeyer

  • Relationship-based Maps
  • Activity-based Maps
  • Faciliating the Development of Relationship-based Maps

4:00 - 5:00 p.m.

Value Co-Creation – TBA

  • How Bob Evans Used the Collaboration Framework to Identify Opportunities to Co-create Value with distributor Gordon Food Service
  • The Results of the First Two Years of Implementation

6:00 – 8:00 p.m.



Friday, September 12, 2014

8:00 – 8:30 a.m.


8:30 – 10:30 a.m.

Building High-Performance Business Relationships
– Doug Lambert

  • The Importance of Partnerships for Successful Supply Chain Management
  • The Partnership Model
  • The Collaboration Framework
  • Using the Model and Framework to Tailor Business Relationships
  • Lessons Learned

10:45 – 11:45 a.m.

Panel Discussion and Seminar Wrap-Up

  • Doug Lambert
  • Mike Knemeyer
  • Keely Croxton




Contact Information
Program Director

Douglas M. Lambert, PhD
The Raymond E. Mason Chair
in Transportation and Logistics
Fisher College of Business
The Ohio State University
2100 Neil Ave., Rm 506
Columbus, OH 43210
Tel: (614) 292-5722
Fax: (614) 292-0440

Program Coordinator

Silvia Cornago
Program Coordinator
The Global Supply Chain Forum
The Ohio State University
2100 Neil Ave., Rm 506
Columbus, OH 43210
Tel: (614) 292-0331
Fax: (614) 292-0440