Columbus, Ohio - November 2 - 5, 2015

The Supply Chain Management Program will be held November 2 - 5, 2015, in Pfahl Executive Conference Center atThe Ohio State University main campus in Columbus, Ohio. Visit The Blackwell Inn website for more information on guest accommodations, directions to the hotel and a list of their amenities: The Blackwell Inn.

  • We also offer customized programs that specifically meet your organization's needs.
Continuing Education Credits

2.0 CEU (Continuing Education Units)

Program Faculty

Keely Croxton is an Associate Professor at The Ohio State University, Fisher College of Business. Dr. Croxton received her B.S. from Northwestern University and Ph.D. from the Operations Research Center at MIT. Her research focuses on both optimization and supply chain management. She is interested in developing and applying mathematical models in the supply chain and the implementation of supply chain management processes. Dr. Croxton has worked with the Global Supply Chain Forum to develop the process-oriented framework for supply chain management presented in this program, and the implementation with Forum members.

A. Michael Knemeyer is an Associate Professor at The Ohio State University, Fisher College of Business. Michael received his B.S.B.A. from John Carroll University, and his Ph.D. from the University of Maryland. Michael’s research focus is on supply chain relationships. He has contributed to the book, Supply Chain Management: Processes, Partnerships, Performance, which is used in this program.

Douglas M. Lambert is the Raymond E. Mason Chair in Transportation and Logistics and Director of The Global Supply Chain Forum at The Ohio State University. Dr. Lambert has served as a faculty member for over 500 executive development programs in North and South America, Europe, Asia and Australia. He is the author or co-author of eight books and more than 100 articles, including one on partnerships in the December 2004 Harvard Business Review. In 1986, Dr. Lambert received the CLM Distinguished Service Award for his contributions to logistics management. He holds an honors BA and MBA from the University of Western Ontario and a Ph.D. from The Ohio State University.

Cost: $3,495.00

Included in the fee:

 Other meals, lodging and all transportation related fees are the responsibility of the participant.

A block of rooms for the Supply Chain Management Program has been held at the Blackwell Inn, located nex to the conference center..The remaining rooms will be released by the hotel and sold to the general public four weeks before the start of the event. Visit the Blackwell Inn website to make your reservations. If you must cancel your hotel reservation, call the Blackwell at least 72 hours before your arrival date to avoid cancelation penalties.

Program Special Rates and Discounts

  • US Military personnel, Government employees, OSU alumni and CSCMP members' Special Fee: $3,195.00 USD..
  • Members of the Global Supply Chain Forum (GSCF) please contact the program coordinator to register using your membership benefits.
  • Please contact the coordinator for group rates.



Seats are limited, and registrations will be accepted on a first-come, first served basis.

Payment is expected in full at registration.

Cancellation and Substitution Policy

If you must cancel your registration, a refund  of your fee less $500.00 non-refundable deposit can be made only if written cancellation notice is received before October 1, 2015. No refunds can be made for cancelations after that date. Substitution of attendees can be made at any time.

The University reserves the right to cancel the program, in which case a full refund of your registration fee will be made.

The University assumes NO responsibility for hotel reservations and airline cancelation fees.




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For more information  click here 

You may also download a FREE copy of theChapter 1 of the Supply Chain Management Book in PDF format.
Please note: To obtain the document, you must enter your name, organization, and E-mail address. The link will then be e-mailed to you.

Monday, November 2, 2015

8:00 – 8:30 a.m.

Registration & Breakfast

8:30 – 9:00 a.m.

Welcome and Introduction – Doug Lambert

9:00 – 10:30 a.m.

Supply Chain Management – Doug Lambert

  • Importance of Supply Chain Vision
  • Key Processes
  • Developing a Supply Chain Perspective
  • Overview of Seminar

11:00 a.m –12:30 p.m.

Measuring the Profitability of Customers and Suppliers
– Doug Lambert

  • Major Problems with Corporate Accounting Systems
  • Developing Profitability Reports for Customers and Suppliers
  • Measuring the Impact of Supply Chain Strategies on Corporate Profitability

12:30 – 1:30 p.m.


1:30 – 3:00 p.m.

Customer Relationship Management – Doug Lambert

  • Why Customer Relationship Management (CRM) is so Important
  • Valuing the Customer Relationship
  • Achieving and Maintaining Strong Relationships
  • Challenges and Opportunities

3:15 – 4:15 p.m.

Supplier Relationship Management – Doug Lambert

  • Supplier Segmentation
  • Developing the Product and Service Agreement
  • Developing Partnerships with Key Suppliers
  • Leveraging Technologies

4:30 – 5:30 p.m.

Demand Management – Keely Croxton

  • Demand Management Vision
  • Sales & Operational Planning
  • Managing Uncertainty in Demand
  • Collaborative Planning, Forecasting and Replenishment

6:00 – 8:00 p.m.

Dinner on your own


Tuesday, November 3, 2015

8:00 – 8:30 a.m.


8:30 – 9:30 a.m.

Order Fulfillment – Keely Croxton

  • Modeling the Order Fulfillment Process
  • Evaluating Logistics Networks
  • Order Fulfillment Performance Metrics
  •  Innovation in Order Fulfillment

9:45 – 10:45 a.m.

Customer Service Management – Mike Knemeyer

  • The Transition from Transaction Focus to Process Focus
  • Implementing the Product / Service Agreement
  • The Changing Role of Customer Service Representatives
  • Keys to Success

11:00 a.m. – Noon

 Manufacturing Flow Management – Mike Knemeyer

  • New Strategies for Manufacturing Flow Management
  • The Manufacturer’s Role in Reducing Supply Chain Inventory
  • What it Means to be Lean
  • Lean Manufacturing vs. Lean Supply Chain
  • Wastes from a Business Perspective

Noon – 1:00 p.m.


1:00 – 2:00 p.m.

Returns Management – Doug Lambert

  • Strategic Value of Good Returns Management
  • Returns Metrics
  • Returns and Reverse Logistics
  • Environmental and Legal Issues
  • Avoidance, Gatekeeping, and Reducing Disposition Cycle Time

2:30 – 5:30 p.m.

Supply Chain Exercise – Keely Croxton


Dinner on your own


Wednesday, November 4, 2015

8:00 – 8:30 a.m.


8:30 – 9:30 a.m.

Product Development and Commercialization – Mike Knemeyer

  • Idea Generation and Screening Processes
  • Developing Cross-Functional Teams
  • Product Rollout
  • Product Development and Commercialization Metrics

9:45 – 10:45 a.m.

Developing Supply Chain Metrics – Doug Lambert

  • Developing Supply Chain Metrics
  • Linking Process Metrics to Shareholder Value and the Strategic Plan
  • Measuring Performance Across the Supply Chain

11:00 a.m. – noon

Conducting Assessments of the Supply Chain Management Processes – Doug Lambert

  • Identifying where to start with the Implementation
  • Access Improvements over time as the implementation unfolds
  • Benchmark Management Practices in the Firm

Noon - 1:00 p.m.


1:00 – 2:00 p.m.

Implementing and Sustaining the Supply Chain Management Processes – Doug Lambert

  • Implementing the Supply Chain Management Processes Across Organizations
    with Different Management Methods and Structures
  • The Structure and Behavorial Management Components
  • Process Implementation and Maintenance
  • Accessing Performance

2:15 – 3:45 p.m.

Supply Chain Mapping – Doug Lambert / Mike Knemeyer

  • Relationship-based Maps
  • Activity-based Maps
  • Faciliating the Development of Relationship-based Maps

4:00 - 5:00 p.m.

Value Co-Creation – TBA

  • How Bob Evans Used the Collaboration Framework to Identify Opportunities to Co-create Value with distributor Gordon Food Service
  • The Results of the First Two Years of Implementation

6:00 – 8:00 p.m.

Program Closing Dinner


Thursday, November 5, 2015

8:00 – 8:30 a.m.


8:30 – 10:30 a.m.

Building High-Performance Business Relationships
– Doug Lambert

  • The Importance of Partnerships for Successful Supply Chain Management
  • The Partnership Model
  • The Collaboration Framework
  • Using the Model and Framework to Tailor Business Relationships
  • Lessons Learned

10:45 – 11:45 a.m.

Panel Discussion and Seminar Wrap-Up

  • Doug Lambert
  • Mike Knemeyer
  • Keely Croxton




Contact Information
Program Director

Douglas M. Lambert, PhD
The Raymond E. Mason Chair
in Transportation and Logistics
Fisher College of Business
The Ohio State University
2100 Neil Ave., Rm 506
Columbus, OH 43210
Tel: (614) 292-5722
Fax: (614) 292-0440

Program Coordinator

Silvia Cornago
Program Coordinator
The Global Supply Chain Forum
The Ohio State University
2100 Neil Ave., Rm 506
Columbus, OH 43210
Tel: (614) 292-0331
Fax: (614) 292-0440

More Information

  • Professor Douglas Lambert Supply Chain Partnership Video Preview - Press Play to Watch

    Professor Douglas Lambert shares his Supply Chain Partnership Model

In Their Words

  • "This is an excellent supply chain management program.

    The eight key processes provide an integrated view of the business as well as the relationships among the corporate functions and with suppliers and customers.

    Real examples from global companies are used. The assessment tools for the supply chain management processes are very useful to show where there are areas of opportunity.

    This seminar is highly recommended for those that want to be at the cutting edge of the discipline."


    Ruben Martinez Alanis
    HP Imaging & Printing Group, Latin America