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Columbus, Ohio - September 9 - 12, 2014

The Supply Chain Management Program will be held September 9 - 12, 2014, in Pfahl Executive Conference Center atThe Ohio State University main campus in Columbus, Ohio. The program fee includes lodging at The Blackwell Inn located adjacent to the Pfahl Executive Conference Center, (Check in on Monday, September 8, 2014 – Check out on Friday, September 12, 2014). Visit The Blackwell’s website for more information on guest accommodations, directions to the hotel and a list of their amenities: The Blackwell Inn.


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Program Faculty

Keely Croxton is an Associate Professor at The Ohio State University, Fisher College of Business. Dr. Croxton received her B.S. from Northwestern University and Ph.D. from the Operations Research Center at MIT. Her research focuses on both optimization and supply chain management. She is interested in developing and applying mathematical models in the supply chain and the implementation of supply chain management processes. Dr. Croxton has worked with the Global Supply Chain Forum to develop the process-oriented framework for supply chain management presented in this program, and the implementation with Forum members.

Richard D. Hall joined the Bob Evans Farms team in 1987 as plant manager of the Xenia, Ohio, facility. Over the past 26 years, Richard has held ever-increasing levels of responsibility at Bob Evans Farms including Senor Vice President of Corporate Procurement and Vice President of Production. In his current role as Executive Vice President of Supply Chain, Engineering and Sustainability, he is responsible for all procurement for the company’s Food Products and Restaurant divisions, restaurant distribution, food safety and quality assurance, transportation, strategic sourcing, facilities purchasing and distribution, livestock procurement and the organization’s restaurant engineering and sustainability initiatives.

Additionally, effective March 13, 2013, The Rogosin Institute (“Rogosin” or “The Institute”) announced the appointment of Richard Hall as Chairman of the Board of Directors.

Rogosin and Bob Evans Farms began a unique relationship in 1994 to advance medical research. Bob Evans Farms donated laboratory space and an office at their Xenia Plant to Rogosin in an effort to make hog pancreas glands readily available for the advancement of Rogosin’s diabetes research program in islet cell macroencapsulation and transplantation for the treatment of Type 1 diabetes. Richard took a personal interest in the project, assisted with all areas of operations, and further encouraged Bob Evans to donate land and help fund the construction of a separate laboratory, opened in 1997. The research at Rogosin’s Xenia Division at Bob Evans Farms has expanded to include research involving a novel approach to the treatment of cancer.

Richard earned his Bachelor’s of Science degree from The Ohio State University in 1978, where he is a Life Member of The Ohio State University Alumni Association, and in 1985 received his Masters in Business Administration from Capital University.

A. Michael Knemeyer is an Associate Professor at The Ohio State University, Fisher College of Business. Michael received his B.S.B.A. from John Carroll University, and his Ph.D. from the University of Maryland. Michael’s research focus is on supply chain relationships. He has contributed to the book, Supply Chain Management: Processes, Partnerships, Performance, which is used in this program.

Douglas M. Lambert is the Raymond E. Mason Chair in Transportation and Logistics and Director of The Global Supply Chain Forum at The Ohio State University. Dr. Lambert has served as a faculty member for over 500 executive development programs in North and South America, Europe, Asia and Australia. He is the author or co-author of eight books and more than 100 articles, including one on partnerships in the December 2004 Harvard Business Review. In 1986, Dr. Lambert received the CLM Distinguished Service Award for his contributions to logistics management. He holds an honors BA and MBA from the University of Western Ontario and a Ph.D. from The Ohio State University.

Program Cost

$3,995.00 USD, included in the fee:

 Other meals and transportation will be the responsibility of the participant.

*Registration fee without hotel is available.

Cancellation and Substitution Policy

No refunds can be made for cancellations. However, substitution of attendees can be made until 48 hours before the starting of the program. Should the program be cancelled, a full refund of the registration fee will be issued.

Program Discounts


For information on program discounts* offered to Members of the GSCF, Council of Supply Chain Management Professionals (CSCMP),  OSU alumni, US Military personnel and Government employees contact the Program Coordinator at or call 614-292-0331.

*Discounts cannot be combined.


Prompt written confirmation of registration will be sent. Program class size is limited, and registrations will be accepted on a first-come, first served basis. Payment is expected at registration.

To register including lodging  click here

To register without  including lodging click here

Continuing Education Credits

2.0 CEU (Continuing Education Units)

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For topics detail  click here 

You may also download a FREE copy of theChapter 1 of the Supply Chain Management Book in PDF format.
Please note: To obtain the document, you must enter your name, organization, and E-mail address. The link will then be e-mailed to you.

Tuesday, September 9, 2014

8:00 – 8:30 a.m.

Registration & Continental Breakfast

8:30 – 9:00 a.m.

Welcome and Introduction – Doug Lambert

9:00 – 10:30 a.m.

Supply Chain Management – Doug Lambert

  • Importance of Supply Chain Vision
  • Key Processes
  • Developing a Supply Chain Perspective
  • Overview of Seminar

11:00 a.m –12:30 p.m.

Measuring the Profitability of Customers and Suppliers
– Doug Lambert

  • Major Problems with Corporate Accounting Systems
  • Developing Profitability Reports for Customers and Suppliers
  • Measuring the Impact of Supply Chain Strategies on Corporate Profitability

12:30 – 1:30 p.m.


1:30 – 3:00 p.m.

Customer Relationship Management – Doug Lambert

  • Why Customer Relationship Management (CRM) is so Important
  • Valuing the Customer Relationship
  • Achieving and Maintaining Strong Relationships
  • Challenges and Opportunities

3:15 – 4:15 p.m.

Supplier Relationship Management – Doug Lambert

  • Supplier Segmentation
  • Developing the Product and Service Agreement
  • Developing Partnerships with Key Suppliers
  • Leveraging Technologies

4:30 – 5:30 p.m.

Customer Service Management – Mike Knemeyer

  • The Transition from Transaction Focus to Process Focus
  • Implementing the Product / Service Agreement
  • The Changing Role of Customer Service Representatives
  • Keys to Success

6:00 – 8:00 p.m.



Wednesday, September 10, 2014

8:00 – 8:30 a.m.

Continental Breakfast

8:30 – 9:30 a.m.

Manufacturing Flow Management – Mike Knemeyer

  • New Strategies for Manufacturing Flow Management
  • The Manufacturer’s Role in Reducing Supply Chain Inventory
  • What it Means to be Lean
  • Lean Manufacturing vs. Lean Supply Chain
  • Wastes from a Business Perspective

9:45 – 10:45 a.m.

Demand Management – Keely Croxton

  • Demand Management Vision
  • Sales & Operational Planning
  • Managing Uncertainty in Demand
  • Collaborative Planning, Forecasting and Replenishment

11:00 a.m. – Noon

Order Fulfillment – Keely Croxton

  • Modeling the Order Fulfillment Process
  • Evaluating Logistics Networks
  • Order Fulfillment Performance Metrics
  • Innovation in Order Fulfillment

Noon – 1:00 p.m.


1:00 – 2:00 p.m.

Returns Management – Doug Lambert

  • Strategic Value of Good Returns Management
  • Returns Metrics
  • Returns and Reverse Logistics
  • Environmental and Legal Issues
  • Avoidance, Gatekeeping, and Reducing Disposition Cycle Time

2:30 – 5:30 p.m.

Supply Chain Exercise – Keely Croxton


Dinner on your own


Thursday, September 11, 2014

8:00 – 8:30 a.m.

Continental Breakfast

8:30 – 9:30 a.m.

Product Development and Commercialization – Mike Knemeyer

  • Idea Generation and Screening Processes
  • Developing Cross-Functional Teams
  • Product Rollout
  • Product Development and Commercialization Metrics

9:45 – 10:45 a.m.

Developing Supply Chain Metrics – Doug Lambert

  • Developing Supply Chain Metrics
  • Linking Process Metrics to Shareholder Value and the Strategic Plan
  • Measuring Performance Across the Supply Chain

11:00 a.m. – noon

Conducting Assessments of the Supply Chain Management Processes – Doug Lambert

  • Identifying where to start with the Implementation
  • Access Improvements over time as the implementation unfolds
  • Benchmark Management Practices in the Firm

Noon - 1:00 p.m.


1:00 – 2:00 p.m.

Implementing and Sustaining the Supply Chain Management Processes – Doug Lambert

  • Implementing the Supply Chain Management Processes Across Organizations
    with Different Management Methods and Structures
  • The Structure and Behavorial Management Components
  • Process Implementation and Maintenance
  • Accessing Performance

2:15 – 3:45 p.m.

Supply Chain Mapping – Doug Lambert / Mike Knemeyer

  • Relationship-based Maps
  • Activity-based Maps
  • Faciliating the Development of Relationship-based Maps

4:00 - 5:00 p.m.

Value Co-Creation – Richard Hall

  • How Bob Evans Used the Collaboration Framework to Identify Opportunities to Co-create Value with distributor Gordon Food Service
  • The Results of the First Two Years of Implementation

6:00 – 8:00 p.m.



Friday, September 12, 2014

8:00 – 8:30 a.m.

Continental Breakfast

8:30 – 10:30 a.m.

Building High-Performance Business Relationships
– Doug Lambert

  • The Importance of Partnerships for Successful Supply Chain Management
  • The Partnership Model
  • The Collaboration Framework
  • Using the Model and Framework to Tailor Business Relationships
  • Lessons Learned

10:45 – 11:45 a.m.

Panel Discussion and Seminar Wrap-Up

  • Doug Lambert
  • Mike Knemeyer
  • Keely Croxton




Contact Information
Program Director

Douglas M. Lambert, PhD
The Raymond E. Mason Chair
in Transportation and Logistics
Fisher College of Business
The Ohio State University
2100 Neil Ave., Rm 506
Columbus, OH 43210
Tel: (614) 292-5722
Fax: (614) 292-0440

Program Coordinator

Silvia Cornago
Program Coordinator
The Global Supply Chain Forum
The Ohio State University
2100 Neil Ave., Rm 506
Columbus, OH 43210
Tel: (614) 292-0331
Fax: (614) 292-0440