As the director of the Center, Dr. Bishop leads the NCACI team in formulating and executing the Center's research projects. He is also responsible for the day to day management of the Center's activities. He is an associate professor in the Department of Statistics and has more than 35 years of experience in consulting, teaching and research.

Formerly he was the manager of the Applied Statistics and Computer Applications Section at the Battelle Columbus Laboratories.

He currently teaches graduate level courses on statistical consulting, the design of experiments, regression analysis and the role of statistical theory and methods within the context of the scientific discovery process.

Prior to joining Nationwide, Yiem was the director of Consulting and Analytics at Power Information Network (PIN), a division of J. D. Power and Associates. During his seven years with PIN, Yiem had held various analytical, client management and managerial roles with increasing responsibilities.

Yiem earned a master's degree in economics from University of California at Los Angeles and a bachelor's degree in economics from Thammasat University, Thailand.

As the statistical specialist of the center, Dr. Holloman is responsible for providing guidance on statistical modeling strategy, building statistical models and researching current statistical practices for solving marketing research problems.

In addition to his role at the NCACI, he is the current director of Ohio State's Statistical Consulting Service and is an assistant professor in the Department of Statistics.

Dr. Holloman has five years of statistical consulting experience, which includes working as a research scientist at Battelle Columbus Laboratories, as a market segmentation specialist at Chase Home Finance and as a research collaborator on many grants and projects at Ohio State.

Juhee Lee is a PhD student in the Department of Statistics. As a graduate research associate, she assists statistical analysis needed for executing the center's research projects.

She has worked as a consultant of the Statistical Consulting Service and as a graduate teaching assistant in the department of Statistics.

Susan is a second-year MBA student. As a graduate research associate, she assists with the applied research projects.

She assists the group with business analysis on various projects. Prior to joining Fisher, she worked for two years as an engineer at Procter & Gamble. At Fisher, she majors in Corporate Finance.

Susan holds a bachelor’s degree in chemical engineering from Northwestern University.

Stephen Bamattre is a 3rd Year PhD student in the Department of Statistics. As a Graduate Research Associate, his primary emphasis is the leveraging of Data Mining techniques to enhance the decision making process of Nationwide Insurance.

He holds a Master of Science in Statistics from The Ohio State University and Bachelor of Science in MathMathematics from California Polytechnic State University, San Luis Obisp.

Mike McCaslin is a PhD student in the Department of Psychology. As a graduate research associate, he applies concepts from consumer psychology to address the center’s research questions. Specifically, his work draws on theories of attitude change and social cognition to help Nationwide better understand the thought processes and behavior of its customers.

Samarth Mital, a second year MBA student, is responsible for conducting research, analyzing data and providing recommendations on tactical projects for the research center. As a research associate he assists with understanding customer’s evolving demands/needs to develop actionable strategies and enable management decision making.

Prior to joining Fisher, Samarth worked with the Global Consulting practice at Tata Consultancy Services, where he was involved in developing business transformation, cost optimization and process improvement strategies for clients. Samarth holds a bachelor's degree in electronics engineering from the Sardar Patel College of Engineering — Mumbai University. At Fisher he is focusing on Strategy, Operations and Finance.

He plans on pursuing a career in Management Consulting. For fun he enjoys playing Squash, Badminton and Travelling.

Ty is an associate of the Center and a Specialist on Nationwide’s Behavioral Analytics team.  He leads and supports the planning and execution of tactical projects at the Center and at Nationwide, and he supports the planning and execution of research projects at the Center.  Both tactical and research projects generate knowledge that Nationwide can act on immediately in order to enhance business performance.  Research projects have the added benefit of producing knowledge that represents a novel contribution to one or more relevant academic literatures.

Prior to joining the Center and Nationwide, Ty worked as a graduate research assistant and as a graduate course assistant in the Department of Psychology at Ohio State.  Just before graduation, Ty joined Nationwide as an intern in his current role, en route to his full-time appointment.  Ty earned his master's degree in psychology from Ohio State, where he studied clinical psychology with a special focus on quantitative methods.  Ty earned his bachelor’s degree in psychology from Ball State.

Ty has been actively involved in research since beginning his post-secondary education.  As a result, he has accumulated extensive research experience.  As an undergraduate, Ty studied topics germane to cognitive psychology, particularly including selective attention and selective memory.  Specifically, Ty supported research teams who studied adults’ selective memory for traumatic events, children’s selective attention in the presence of a weapon, and interns’ comfort with prescribing psychotropic medications.  For his undergraduate honors thesis, Ty conducted an experiment examining people’s proclivity to selectively attend to self-relevant stimuli in their visual environment.  At Ohio State, Ty extended his study of selective attention to a clinical population, leading a project which examined relationships between selective attention to negative visual stimuli and mood disorders.  For his master’s thesis, Ty moved into the realm of clinical health psychology, conducting a study which examined relationships between unhealthy thought styles and maladaptive cardiac activity.