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Research Team

NCACI Staff

Mike McCaslin
Executive in Residence
Mike McCaslin

As the Executive in Residence, Dr. McCaslin is a lead liaison between Nationwide and the Center research activities. He is a Data Science consultant on the Customer Analytics team in Nationwide to fully leverage the insights and findings from the Center in supporting Nationwide management decision making and improving business performance.

Prior to joining Nationwide, Mike was a former Graduate Research Associate with the Center during his time studying for his PhD at OSU.

Mike earned a doctorate in Psychology from The Ohio State University.

Craig Maas
Research Coordinator, Nationwide Insurance
Craig Maas

Craig Maas is a graduate of the Fisher College of Business at The Ohio State University. He was awarded his MBA in Spring 2013. He specialized in Strategy and Analytics. Craig has spent time at Nationwide Insurance and Westfield Insurance in the analytics field.

Craig is a Nationwide analyst and acts as the Center's research coordinator between Center graduate students and Nationwide.

Prior to attaining his MBA, Craig worked in the post-recession mortgage industry at JPMorgan Chase and Quicken Loans.

Christopher Holloman
Statistical Specialist
Christopher Holloman

As the statistical specialist of the center, Dr. Holloman is responsible for providing guidance on statistical modeling strategy, building statistical models and researching current statistical practices for solving marketing research problems.

In addition to his role at the NCACI, he is the current director of Ohio State's Statistical Consulting Service and is an assistant professor in the Department of Statistics.

Dr. Holloman has five years of statistical consulting experience, which includes working as a research scientist at Battelle Columbus Laboratories, as a market segmentation specialist at Chase Home Finance and as a research collaborator on many grants and projects at Ohio State.

Tim Welch
Administrative Associate
Tim Welch

As administrator of the center, he is in charge of all human resources and financial functions. He has bachelor's degrees in Biology and Psychology. He has extensive office management work experience and taught classes on Microsoft Office and Office Management for more than five years at a community college.

 

 

 

 

NCACI Graduate Students

Doris Grillo Gonzalez
 
Doris Grillo

Doris is a second year MBA student in the Fisher College of Business at The Ohio State University majoring in Business Analytics with a concentration in Market Research. Originally from Puerto Rico, she moved to the U.S. to pursue a B.S. in Chemical Engineering at MIT. She then earned her M.S. and Ph.D in Chemical and Biological engineering from Northwestern University. Her doctoral thesis includes the development and application of a molecular theory that applied statistical mechanics and thermodynamic principles to model cell membrane interactions. Doris is currently the founder and president of the Fisher Business Analytics Association and treasurer of the Fisher Graduate Latino Association.

Shannon Hollars
 
Shannon Hollars

Shannon Hollars is a 5th year graduate student in the Clinical Psychology Program at The Ohio State University. Her research at the Depression Research Lab at OSU has focused on understanding process outcome relationships in Cognitive and Behavioral treatments of Major Depressive Disorder (MDD). Her dissertation research aims to examine the specificity of clients' skill development across cognitive and behavioral interventions and evaluate the use of pre-treatment client characteristics as predictors of differential response to treatment alternatives.

Shannon has earned a minor in Quantitative Psychology as part of her graduate coursework and has taught both the Introductory Psychology and Abnormal Psychology courses at OSU. As part of her clinical practica experiences, she has worked with clients with Borderline Personality Disorder at the OSU Dialectical Behavior Therapy Clinic, has served a diverse student clientele at the OSU Counseling and Consultation Service, and has conducted neuropsychological assessments and psychotherapeutic interventions at the OSU Division of Rehabilitation Psychology for patients who have experienced stroke or traumatic brain injury. She is currently beginning practicum work treating clients with primary MDD at the OSU Cognitive Behavior Therapy Clinic.

Chengjun Hou
Graduate Research Associate, Department of Integrated Systems Engineering
Chengjun Hou

Chengjun (CJ) Hou was born in China, where he completed his undergraduate in Mechanical Engineering, before moving to the United States to pursue a Ph.D. in Operations Research at the Ohio State University. Operations Research focuses on systems modeling and optimization.

While at OSU, Chengjun served as an operational analyst during his recent internship with NetJets. Already, Chengjun has published articles in Mechanical Engineer and Measurement Technique; plus, he has received several patents, one of which was in Cell Phone Shape Design Based on Ergonomics.

During the last academic year working in the NCACI center, Chengjun Hou applied statistics and information technology to solve Nationwide projects concerning text analytics. Also, Chengjun is reviewing and validating some research topic for example customer contact strategy and error bar application. In the mean time, Chengjun is working on a paper relating the information flow in project management.

Lily Liaw
Graduate Research Associate, Department of Statistics
Lily Liaw

Lily is a graduate student in the Statistics Department at OSU. She is interested in classification problems, modeling socio-psychological behavior, and complexity. Lily is also a linguist, specializing in speech perception and experimental phonology. nd the thought processes and behavior of its customers.

Kyle Messer
 
Kyle Messer

Kyle Messer is a PhD student in the School of Communication. His doctoral work focuses on solving emerging communication problems in big data research.

Before joining the center Kyle was a Research Associate for Strategic Research Group and taught course in strategic communication and methods at Ohio State University and New Mexico State University.

Chris Roberts
 
Chris Roberts

Chris is a second year MBA student in the Fisher College of Business specializing in Business Analytics, Strategy, and Marketing Research. Chris has an academic background in clinical and social psychology research and clinical practice. Chris designed and published empirical research on pathological narcissism and interactions between personality pathology and social media usage. He worked as an adjunct professor and clinical therapist for four years prior to starting the MBA program. Chris has a BA in psychology and biology from Ohio University and a MS degree in clinical psychology from Eastern Michigan University.

Chris' primary role at NCACI is to apply psychological theory and models to better understand customers and their specific needs and states based on cognitive, behavioral, and attitudinal processes. Chris is currently focused on the assessment of customer commitment, satisfaction, investment, and how these variables can be measured and utilized to better predict and understand customer retention.

JoJo Wang
Graduate Research Associate, Department of Statistics
JoJo Wang

Junyan (Jojo) Wang is a 4th year PhD candidate of Department of Statistics, Ohio State University. She attended Shanghai University of Finance and Economics (SUFE) for her Bachelor degree focusing on Database Design, Finance, and Accounting. She interned at Axa-Minmetalas and Bestbuy throughout her undergraduate career in Shanghai.

Before joining the center, Jojo worked as graduate consultant at Scotts Miracle-Gro and graduate statistical analyst at Huntington National Bank. As a specialist in statistical analysis, she cooperated with her colleague to build Fourier Models and Media Mixed Models that improve the accuracy of forecasted fertilizer sale and buffer capital. She also served as teaching assistant for Statistics for Engineering and Elementary Statistics for undergraduate students at OSU.

For her PhD research, Jojo is concentrating on Bayesian Model Averaging. By integrating data visualization into statistical modeling, she is looking for a new prior that will improve the accuracy and efficiency of model prediction.