Research Team

NCACI Staff

Christopher Holloman
Director
Christopher Holloman

Dr. Holloman has worked as a part of NCACI since its inception in 2008. During that time, he has served in the role of Statistical Expert, providing both theoretical and practical guidance to the center’s researchers in solving applied problems. He has worked on several projects, each of which consisted of a collaboration between himself, one of the center’s graduate student GRAs from the Department of Statistics, and one of the center’s MBA candidates from the Fisher College of Business.  He was appointed Center Director in 2014.

One of Dr. Holloman’s first projects with NCACI addressed the Mixed Media Modeling problem. In this problem data are used to determine the contribution of marketing and operational factors (e.g., number of TV advertisements aired, number of On Your Side centers in a city, and number of active Nationwide agents) to Nationwide’s ability to generate new business. This work helped Nationwide to critically assess the way in which marketing dollars were spent as well as the way that data on marketing effectiveness are collected. More recently, Dr. Holloman has worked on predictive models for cancellation of agencies. These models have helped Nationwide determine which locales will require additional investment in the future to ensure that an adequate agent presence is maintained.

In addition to working with NCACI, Dr. Holloman’s serves as the Director of the Statistical Consulting Service at The Ohio State University. Prior to joining the SCS, Dr. Holloman performed marketing research in the home finance division of J.P. Morgan Chase.

Mike McCaslin
Executive in Residence
Mike McCaslin

As the Executive in Residence, Dr. McCaslin is a lead liaison between Nationwide and the Center research activities. He is a Data Science consultant on the Customer Analytics team in Nationwide to fully leverage the insights and findings from the Center in supporting Nationwide management decision making and improving business performance.

Prior to joining Nationwide, Mike was a former Graduate Research Associate with the Center during his time studying for his PhD at OSU.

Mike earned a doctorate in Psychology from The Ohio State University.

Craig Maas
Research Coordinator, Nationwide Insurance
Craig Maas

Craig Maas is a graduate of the Fisher College of Business at The Ohio State University. He was awarded his MBA in Spring 2013. He specialized in Strategy and Analytics. Craig has spent time at Nationwide Insurance and Westfield Insurance in the analytics field.

Craig is a Nationwide analyst and acts as the Center's research coordinator between Center graduate students and Nationwide.

Prior to attaining his MBA, Craig worked in the post-recession mortgage industry at JPMorgan Chase and Quicken Loans.

Tim Welch
Administrative Associate
Tim Welch

As administrator of the center, he is in charge of all human resources and financial functions. He has bachelor's degrees in Biology and Psychology. He has extensive office management work experience and taught classes on Microsoft Office and Office Management for more than five years at a community college.

 

 

 

 

NCACI Graduate Students

Jeff Gory 
Graduate Research Associate, Department of Statistics 
Jeff Gory

Jeff Gory is a Ph.D. student in Ohio State's Department of Statistics.  Before coming to Ohio State he earned a B.S. in Statistics and a B.S. in Applied Mathematics from North Carolina State University.  He also has an M.S. in Statistics from Ohio State.

Prior to joining the center, Jeff worked in Ohio State's Statistical Consulting Service.  His role in the SCS was to assist graduate students from other departments at Ohio State with quantitative aspects of their research.  This included assistance in such areas as experimental design, data management, data analysis, and model interpretation.

Matt Irwin 
Graduate Research Associate, Department of Communications
Matt Irwin

Matt Irwin is a 3rd year PhD student in the School of Communication. He earned his BS in psychology and film studies at the Ohio State University. His doctoral work as a member of the Communication and Psychophysiology research laboratory has primarily focused on dynamic cognitive processes during media use and media selection, and their immediate and long-term relationships to attitudes, attention, and cognitive resources. Matt has taught lecture and lab courses on visual communication design, research methods, and evaluation & usability testing.

Prashanti Ghale 
Graduate Research Associate, Department of Statistics
Tim Welch

Prashanti is a second year graduate student pursuing a Master's degree in Applied Statistics at the Ohio State University. She is interested in the application of statistical and analytical methods to solve critical business problems, yield insights, and make informed decisions.

Prior to joining the graduate program, Prashanti worked as an economic consultant at Deloitte Tax LLP where she led project teams and analyses to resolve international transfer pricing issues faced by multinational enterprises in diverse industries.

Lily Liaw
Graduate Research Associate, Department of Statistics
Lily Liaw

Lily is a graduate student in the Statistics Department at OSU. She is interested in classification problems, modeling socio-psychological behavior, and complexity. Lily is also a linguist, specializing in speech perception and experimental phonology. nd the thought processes and behavior of its customers.

Kyle Messer
Graduate Research Associate, Department of Communications
Kyle Messer

Kyle Messer is a PhD student in the School of Communication. His doctoral work focuses on solving emerging communication problems in big data research.

Before joining the center Kyle was a Research Associate for Strategic Research Group and taught course in strategic communication and methods at Ohio State University and New Mexico State University.

JoJo Wang
Graduate Research Associate, Department of Statistics
JoJo Wang

Junyan (Jojo) Wang is a 4th year PhD candidate of Department of Statistics, Ohio State University. She attended Shanghai University of Finance and Economics (SUFE) for her Bachelor degree focusing on Database Design, Finance, and Accounting. She interned at Axa-Minmetalas and Bestbuy throughout her undergraduate career in Shanghai.

Before joining the center, Jojo worked as graduate consultant at Scotts Miracle-Gro and graduate statistical analyst at Huntington National Bank. As a specialist in statistical analysis, she cooperated with her colleague to build Fourier Models and Media Mixed Models that improve the accuracy of forecasted fertilizer sale and buffer capital. She also served as teaching assistant for Statistics for Engineering and Elementary Statistics for undergraduate students at OSU.

For her PhD research, Jojo is concentrating on Bayesian Model Averaging. By integrating data visualization into statistical modeling, she is looking for a new prior that will improve the accuracy and efficiency of model prediction.