Innovation Initiative

Because leading brands are increasingly employing innovation process for new product and service development and creation to achieve sustainable differentiation and long-term viability, both business schools and businesses need to:

• Prepare students for a new professional paradigm,
  
  
• Partner with one another - research, training & development partnerships focused on new processes for ideation, incubation, and commercialization,
  
  
• Enact new approaches to value creation - applied to a cross section of business issues and to address problems of global dimension including job creation.

What's Happening?