Research

In addition to research activities conducted by Fisher College of Business faculty associated with IMS, we provide access to the most current research in the services sector through our collaboration and involvement with leading organizations such as the Services Special Interest Group of the American Marketing Association and the Nationwide Center for Advanced Customer Insights. 

American Marketing Association - Services Special Interest Group

Fisher Marketing faculty member Shashi Matta is a leader in the Services Special Interest Group (SERVSIG) of the American Marketing Association. IMS sponsors a dissertation competition within SERVSIG and provides cash awards to winning PhD students from around the world.

IMS-Sponsored Research Projects

Arthur Fellows Program

The Arthur Fellows Program was created to fund collaborative partnerships with key faculty in other departments who have a passion and expertise for service issues. 

Nationwide Center for Advanced Customer Insights

Nationwide, a charter member of IMS, and The Ohio State University collaborated to establish the Nationwide Center for Advanced Customer Insights (NCACI). Ohio State University faculty and graduate students from Marketing, Statistics, Psychology, Economics and Computer Science work with Nationwide staff to identify and solve business, marketing and operations research problems.