IMS Advisory Board
Academic Advisory Board Member
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Dr. Neeli M. Bendapudi
Director of IMS &
Professor of Marketing
Fisher College of Business
Neeli Bendapudi received her Ph.D. from the University of Kansas and joined The Ohio State University in 1996. Professor Bendapudi specializes in the study of consumer behavior in service contexts. Her current research deals with customers' willingness and ability to maintain long-term relationships with firms and with the brands and employees that represent them.
Dr. Bendapudi's research has been published in the Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Journal of Service Research and in the proceedings of various national and international conferences. Her research has been featured in popular media outlets including the New York Times, CNBC, CNN, MSNBC, WebMD and Fox News Network. She has served on the editorial boards of the Journal of Marketing and the Journal of Consumer Psychology. Dr. Bendapudi is the founding Director of the Fisher College of Business Initiative for Managing Services, (IMS). IMS was created to address the increasing importance of service issues in today’s competitive global economy.
Professor Bendapudi has received numerous teaching awards at the national level (The Academy of Marketing Science’s National Outstanding Marketing Teacher Award, 2003), the University level (The Ohio State University 2001 Alumni Distinguished Teaching Award, the highest award bestowed by the University) and in every single degree program from undergraduate (the OSU Fisher College of Business Pace Setters Undergraduate Teaching Award for 1998; the OSU AMA Chapter Marketing Professor of the Year award for 1998, 1999, and 2000), to MBA (The Fisher College Outstanding Core MBA Professor Award in 2005, the Fisher College Outstanding MBA Elective Professor Award for 2000 and 2001) and Executive MBA (Fisher College Outstanding Executive MBA Professor Award for 2004). She also received the Columbus AMA Marketing Educator Award, 2006. Professor Bendapudi’s MBA class on Services Marketing was cited in Business Week as one of the two most recommended courses in the Fisher program.
Professor Bendapudi served as Chief Customer Officer and EVP of the Huntington National Bank from 2007-2008 October. She has been actively involved in business outreach through consulting and executive education programs. As a highly sought-after key note speaker, she has addressed national and international audiences for many companies, trade groups, and organizations including Alliance Data Systems, Cardinal Health, Deloitte & Touche, Dow Chemical, Huntington Bank, HY Louie (Canada), Limited Brands, Marriott, Mayo Clinic, National Association of Convenience Stores, Nationwide Insurance, OXXO/FEMSA (Mexico), Radici Group (Italy), Retail Forward, SPAR (Austria) and Yellow Roadways, among many others. Professor Bendapudi sits on the Boards of Directors of publicly-held Lancaster Colony Corporation, privately-held, Sheetz, Inc., and employee-owned CTL Engineering. Professor Bendapudi was recognized as one of “12 Women You Should Know,” in the Ohio business community in the 2007 WELD calendar. She is a Leadership Foundation Fellow of the International Women’s Forum in 2008-2009, one of 27 women selected worldwide, who collectively represent 18 different countries.
Professor Neeli Bendapudi, Ph.D., (614) 292-2959; bendapudi.1@osu.edu
556 Fisher Hall, 2100 Neil Avenue, The Ohio State University Columbus OH 43221
