IMS Initiatives

IMS strives to refine existing, as well as define new programs and initiatives to meet member needs in each area of our three-part mission of Research, Education, and Outreach. We believe that the greatest benefit of membership in IMS is the access to the vast resources both inside and outside of Fisher College of Business and The Ohio State University.

In addition to the connections that you will make with the entire university, our faculty and your peers at our member companies, there are a number of tangible benefits you will receive as a member of IMS.

Because our membership is by design diverse, we offer a wealth of options to members that they can select to best meet their needs to improve the value of their service offering and return on their investment in IMS. In return, we ask that members actively participate in IMS through our various programs, become involved in one of our Member Steering Committees and participate as a guest speaker in classes taught by IMS faculty.

Outreach Programs and Initiatives

• Fall Symposium
• IMS Intern Program
• Talent Networking, Recruiting and Placement
• Member Collaboration
• Gateway to Ohio State University
• Professional Development

Education Programs and Initiatives

• Certificate in Managing Services
• Professional Education
• Nationwide Marketing University

Research Programs and Initiatives

• Frontiers in Service Symposium
• American Marketing Association - SERVSIG
• Arthur Fellows Program
• The Nationwide Center For Advanced Customer Research (NCACI)