Category: Entrepreneurship
![Man with briefcase looking through telescope](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/leadreadtoday/public/styles/blog_featured_image/public/2022-02/iStock-1309883975.jpg?VersionId=2vb1hbXR_2YvDhbrQmmWrYdMJxiEXqcE&h=eafdb348&itok=tF5td_1P)
The more time you spend working on legitimate opportunities, the more likely you are to succeed.
![2022 goal setting](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/leadreadtoday/public/styles/blog_featured_image/public/2022-01/business-goals-concept-illustration-vector-id1325761223.jpg?VersionId=BF1mf13_TAEFb.AiRjoiF63yeA9InPUl&h=657bedfd&itok=sDjltNHa)
Gary Wakeford provides some helpful tips as you set course for the new year!
![entrepreneur planning out critical items](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/leadreadtoday/public/styles/blog_featured_image/public/2021-12/woman-sketching-a-business-plan-at-a-creative-office-picture-id912338074.jpg?VersionId=a2AvKDns7nIjK1zGBpUL3B8IRSL1Boee&h=657bedfd&itok=2yrTZisz)
As a startup, you must build your roadmap in a way to avert potential pitfalls that will impede or kill your progress.
![bright and creative idea](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/leadreadtoday/public/styles/blog_featured_image/public/2021-11/incandescent-bulb-and-colorful-notes-on-turquoise-wooden-table-picture-id647657344.jpg?VersionId=juR5RBBi2fQNGuLzU6JXE30NDzVfrJuG&h=657bedfd&itok=UmFttNkc)
A little creativity and ingenuity can make all the difference in the world.
![strategy and execution flow chart](https://s3.us-east-2.amazonaws.com/files.fisher.osu.edu/leadreadtoday/public/styles/blog_featured_image/public/2021-10/strategy-execution-success-picture-id1301645627.jpg?VersionId=e4meJZ0XG.gU8Y2no4gvcsJmfYKeUhpk&h=657bedfd&itok=AUT0VPSR)
How you execute your strategy will ultimately determine if you hit, exceed or miss your goal.