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Executive Education, Resource offer online course

Published: 2012-06-01

One of the nation’s top ranked digital marketing agencies, Resource, is teaming with The Ohio State University’s Fisher College of Business to offer a unique Executive Education course in digital marketing.

Digital Marketing Strategies and Innovation, which will begin October 15, will infuse Resource’s successful business practices and thought leadership into an Executive Education offering delivered online as a distance course.  Registration for the course are now available.

The class will help executives develop cutting-edge digital strategies and execute tactics across channels and through paid, owned and earned media. Participants will learn various techniques related to analytics and marketing research, strategy formulation, design, and development of marketing tactics, such as web and mobile strategies for e-commerce.

A centerpiece of the course content is Resource’s O.P.E.N. Brand strategy framework, from their book The O.P.E.N. Brand-When Push Comes to Pull in a Web-Made World authored by Kelly Mooney, CEO, and Nita Rollins, futurist. The O.P.E.N. Brand provides a framework that helps companies build On-demand, Personal, Engaging and Networked consumer experiences that ensure relevance in today’s web-made world.  The course is designed to provide digital marketing solutions and strategies to directors and chief marketing officers, brand managers and information technology executives across industries.

“What I’m most excited about in offering this course is the unique curriculum development partnership between Fisher and Resource. The course is designed to offer both an academic and practical perspective in order to meet the needs of companies that want to be on the forefront of innovation,” said Rebecca Naylor, academic director of the course.

Co-developed by Fisher’s nationally-ranked custom program’s team and Resource leadership, the online distance learning format will enable companies to engage entire teams as participants in the course. Through a team approach, participants in Digital Marketing Strategies and Innovation can tackle an internal project and work through it as part of the course.
Nancy Kramer, Resource founder and chief culture officer, said this type of relationship, between agency and university, is a first of its kind.

“In our company’s 31-year-history we’ve been fortunate to work with some of the world’s most well-known brands like Apple, Victoria’s Secret, and Procter & Gamble. We’ve opened their brands and guided them on ways to successfully connect with consumers online.  When given the opportunity to partner with Fisher College of Business to launch a digital marketing course, we eagerly accepted because we know it’s essential for all business, no matter the size, to have a strong digital program to remain relevant and viable,” said Kramer.

Senior management from Resource will deliver each of the online, distance classes, including Kramer, Mooney and Rollins.