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Shenkar receives prestigious international business award

Published: 2011-07-07

The Journal of International Business Studies (JIBS) awarded Oded Shenkar, the Ford Motor Company Chair in Global Business Management, the JIBS Decade Award for his widely cited article “Cultural distance revisited: Towards a more rigorous conceptualization and measurement of cultural differences.” Shenkar received the award on June 28 at the Academy of International Business annual conference held in Nagoya, Japan.

“The award is designed to recognize the most influential paper published in JIBS ten years previously,” wrote John Cantwell, editor-in-chief of the journal in announcing the award. “In order to be considered for the JIBS Decade Award, an article must be one of the five most cited articles published in the journal for the year being considered,” Cantwell wrote.

One measure of influence is the number of citations an article receives in the 10 years following its publication.
“This is one of the most distinguished awards in the field of international business and Oded Shenkar is truly deserving of it,” said David Greenberger, chair of the Department of Management and Human Resources. “He has been a trailblazer and has contributed greatly to the prestige of not only Fisher and the university, but he has had an indelible impact on the Academy as a whole.”

In recommending the award-winning article, the selection committee noted that: “Oded Shenkar’s paper had the courage to systematically debunk one of the most sacred cows in the international business literature—the notion of a unified measurable index of cross-country cultural distance, based on decomposing culture into certain characteristics, grounded on Hofstede’s original contribution. Oded’s work remains timely, fresh, pushes us to think harder about culture and its effects, is grippingly well-written and is focused on what is still an under-developed and underexplored area, as legions of strategy scholars seek an easy way out to deal with culture, without really thinking about it. This article still remains highly relevant even 10 years after its publication, and many of the ideas it proposed have not yet been fully developed and will continue to motivate future research in international business.”

A reprint of award-winning article, along with Shenkar’s commentary, will be published in the first issue of the 2012 volume of the Journal of International Business Studies. The award is sponsored by publisher Palgrave Macmillan.