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Greg Allenby won the 2010 ISMS Long Term Impact Award

Published: 2010-06-22

Greg Allenby's article with Peter Rossi, "Bayesian Statistics in Marketing" published in Marketing Science in 2003 won the 2010 ISMS Long Term Impact Award. The award, announced at the 2010 Marketing Science conference in Cologne, recognizes cumulative long term-contribution to the mission of ISMS. The award is given after at least 5 years after publication. Congratulations to Greg Allenby.

To view full size photos from the award presentation, please click any of the thumbnail images below.

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