Haugtvedt lead editor of a new book

Published: 2008-04-01

Curt Haugtvedt is the lead editor on a new book, Handbook of Consumer Psychology, (with Paul M. Herr and Frank R. Kardes), 2008, Lawrence Erlbaum Associates. This publication is the fourth book in Erlbaum's Marketing and Consumer Psychology Series, of which Curt is the Series Editor.

This new Handbook "...contains a unique collection of chapters written by the world's leading researchers in the dynamic field of Consumer Psychology. Although these researchers are housed in different academic departments ...all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes."