Marketing Strategy
In the Marketing Strategy Course you will learn a basic framework for strategic marketing planning that can be implemented in any organization.
Who Should Attend: Professionals who direct or implement any aspect of marketing strategy.
| Date: | Thursday, February 25, 2010 |
| Location: | Fisher College of Business, Pfahl Hall |
| Cost: | $695 |
| Discounts available for Fisher Business Education Series (FBES) Partners | |
| Prerequisites: | None |
| Faculty: | Leslie Fine |
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| You will learn: |
| Key metrics that help you to understand your competitors and customers |
| The importance of customer satisfaction and loyalty |
| How to define and measure marketing potential, market demand and market share |
| The fundamentals of customer value creation |
| Different ways to segment present and potential customers |
| The difference between offensive and defensive strategies |
Continuing Education Credits
0.8 CEU (Continuing Education Unit)
8 CPE (Ohio CPA)
Cancellation, Transfer & Substitution Policy
Cancellations:
More than two weeks before course start date: No Charge
Two weeks or less before course start date: 100 percent of course fee
Transfers:
Participants may transfer their fees to another course one time per registration. No transfers are permitted less than three business days prior to course start date.
- More than two weeks before course start date: No Charge
- Two weeks to three days before course start date: $100
Substitutions:
Substitutions can be made at any time for no charge
| Contact | |
| Amanda Brahier | Fisher College of Business |
| Program Manager | Executive Education |
| Phone: 614.292.8575 | 110 Pfahl Hall |
| Fax: 614.292.6644 | 280 W. Woodruff Ave. |
| brahier_2@fisher.osu.edu | Columbus, OH 43210-1144 |
