This program examines how to strategically use consumer insight and marketing communication to build a powerful brand. Using cases, videos, exercises and presentations, we will discuss seven mantras to create a powerful brand.
Who Should Attend: Those responsible for creating or supporting brand strategy.
| Date: | Thursday, April 8, 2010 |
| Location: | Fisher College of Business, Pfahl Hall |
| Cost: | $695 |
| Discounts available for Fisher Business Education Series (FBES) Partners | |
| Prerequisites: | None |
| Faculty: | Shashi Matta |
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| You will learn how to: |
| Define the key elements of branding and marketing communication |
| Probe consumers’ minds to uncover insights |
| Use tools for segmentation and positioning |
| Create consumer profiles for your product/service offerings |
Continuing Education Credits
0.8 CEU (Continuing Education Unit)
8 CPE (Ohio CPA)
Cancellation, Transfer & Substitution Policy
Cancellations:
More than two weeks before course start date: No Charge
Two weeks or less before course start date: 100 percent of course fee
Transfers:
Participants may transfer their fees to another course one time per registration. No transfers are permitted less than three business days prior to course start date.
- More than two weeks before course start date: No Charge
- Two weeks to three days before course start date: $100
Substitutions:
Substitutions can be made at any time for no charge
| Contact | |
| Amanda Brahier | Fisher College of Business |
| Program Manager | Executive Education |
| Phone: 614.292.8575 | 110 Pfahl Hall |
| Fax: 614.292.6644 | 280 W. Woodruff Ave. |
| brahier_2@fisher.osu.edu | Columbus, OH 43210-1144 |
