Marketing Tips [on a shoestring budget] During the COVID-19 Pandemic

Key Takeaways:

  • Investing time into marketing can yield a long-term ROI
  • Proactive marketing efforts will separate your business among competitors
  • Businesses can succeed on a shoestring budget with their marketing efforts

Great leaders are able to plan into the future. They are not content when things are good, and many times they thrive when their business is dealt a tough hand.  

Our digital marketing agency works with over 50 small and medium-sized businesses. We’ve seen organizations adapt and improve processes and procedures during the COVID-19 pandemic. We’ve also seen them become more reliant on technology as the economy overnight changed to a digital world.

How exactly can your business thrive from a marketing standpoint during this pandemic or any tough time? As a leader, you must bring fresh ideas to your organization in an attempt to combat the challenges of this pandemic. Below are tips that yield our clients a great return for a low financial investment.

Online Reviews

According to research, 76 percent of consumers trust online reviews as much as personal recommendations [source]. Yet most businesses don’t have a proactive plan in place to seek out reviews on popular sites like Google, Facebook and Yelp.

You’d be amazed at the amount of businesses that have less than 10 positive reviews throughout the web.

You must go in for the ask. Put a sign on the outside of your business. Email your customers asking them to leave a review if they had a good experience. Train your staff to ask for reviews.

During these challenging times, if you enhance your online reputation, you’ll be more likely to get more customers in the future as they will trust your company more!

Search Engine Optimization

Improving the optimization of your site to enhance its presence on Google doesn’t cost a penny. There are great resources where you can learn to do this properly.

An SEO skillset is extremely valuable to any business. As leader in your organization, it is crucial you recognize this. Not only can you enhance your website during these tough times, someone internally on your team can learn the ins and outs of search engine optimization so you have a valuable asset on your staff for the future.

Whether you improve the user experience on your site by writing better content, further enhance your title tags and descriptions or blog more frequently, there are plenty of ways to improve your rank on Google.

We recommend following these top SEO experts on Twitter so you stay abreast on trends within the industry.

Email Marketing

The average expected ROI is $42 for every $1 you spend on email marketing [source].

It’s inexpensive to sign up for a service like MailChimp or Constant Contact.

You can simply share your expertise with your email list for practically no marketing cost (aside from the small fee, typically under $30, from the email marketing provider). This will allow you the opportunity become a thought leader in your field.

Why do you think retailers are clamoring to get your email address after you make a purchase in their store? They know they can lure you back into their store, whether via eCommerce or a store visit, and increase your lifetime spend with their brand.


There are many businesses that haven’t thought of implementing eCommerce until this pandemic. Once they realize that brick and mortar was closed, they had no other option.

We had a client that created a hand sanitizer brand from scratch. They had the manufacturing facility and FDA clearance based on a previous product they sold! Our web design team had to build them a new site within 2-weeks!

[Resource: How to Start an eCommerce business from scratch]

Now is the time to try new things, like eCommerce. If your product fails, your customers will understand that you are trying to pivot. There will likely be learning valuable lessons along the way. After all, flexibility is a critical component of leadership.

Times of uncertainty cause businesses to move quicker and try new things. eCommerce is a great way to attempt something new.



Your email address will not be published. Required fields are marked *

Plain text

  • No HTML tags allowed.
  • Lines and paragraphs break automatically.
  • Web page addresses and email addresses turn into links automatically.



Here at Lead Read Today, we endeavor to take an objective (rational, scientific) approach to analyzing leaders and leadership. All opinion pieces will be reviewed for appropriateness, and the opinions shared are solely of the author and not representative of The Ohio State University or any of its affiliates.