Are Today's Young Workers Different from Their Parents?

Are Today's Young Workers Different from Their Parents?

The American workforce is facing a major shift in its composition. According to a report by the Pew Research Center¹, millennials, at 35 percent of the workforce, are now the dominant generation in the American workplace. This trend will become even more extreme as most baby boomers, 29 percent of the American labor market, are set to retire within the next decade. Though there is an ample supply of younger workers ready to take their place, many managers believe that the younger generation of workers (the so-called “millennials”) differ from the formerly-young workers of previous generations. Many business news outlets have published articles to guide managers on how to recruit, market to and motivate millennials specifically, with titles like “How to Harness the Power of a Millennial Workforce” and “The Millennials: A New Generation of Employees, a New Set of Engagement Policies.” Consultants have also appealed to this market, creating books such as The Millennial Manual and Cracking the Code to Generation Y in Your Company.

Why are managers so concerned? And why are they willing to pay for expensive millennial-focused seminars like “Dude, What’s My Job?” to address this problem? Anecdotal evidence suggests that millennials have different traits, motivations and goals than baby boomers and Generation Xers did when they entered the workforce. One of the most common complaints is that millennials have a very inflated self-ego². Raised with participation trophies and developmental programs that emphasize self-esteem, they expect to be given praise for just showing up. As Betty Berdan wrote for The New York Times in 2016, millennials have been groomed to believe that, “We are all winners…We begin to expect awards and praise for just showing up…leaving us woefully unprepared for reality”³.

And with greater ego comes a sense of self-entitlement. According to a survey by two HR consulting firms, 40 percent of millennials believe they should be promoted every two years. Several HR consultants also suggest that millennials are self-entitled because they may ask for more money than they are worth, while also being less loyal to the company and showing less work ethic than entry-level employees from previous generations⁴.

Another common complaint is that millennial workers are maturing at a slower rater than previous generations. They’re hitting the major milestones of adulthood— moving out of their parents’ house, marrying, buying a home and having children later⁵. Over a third of young women and nearly half of young men live at home with their parents. Similarly, the average age of entering into a first marriage is much higher for millennials: baby boomers and Gen Xers typically got married right after college, but their children are opting not to get married until they’re, on average, 27 years old⁶. Starting a family is also on the decline. Birth rates have declined to only 62 births per 1,000 U.S. women⁷,  and this trend can also be seen in the decline of people buying starter homes to house a growing family⁸.

On the other hand, the evidence of generational differences is less clear-cut. Many experts suggest that millennials are no different than their predecessors were when they first entered the workforce, and that many of the supposed traits associated with millennials—arrogance, self-entitlement and laziness—are traits of younger people in general — not a specific generation⁹. Despite accusations that millennials are too self-entitled to be happy with their jobs, multiple scientific research studies have shown that millennials are no less satisfied with their jobs than other generations^{10, 11}. Moreover, recent research has shown that the work ethic of young adults has been very stable over time¹². Many economists also point out that the major milestones of adulthood require economic stability. With a combined student loan debt of $1.3 trillion¹³, it may be that millennials may not have the economic resources to move out of their parents’ homes and start new households¹⁴.

Still others suggest that millennial workers have different personal values than previous generations, and these value changes are reflected in marriage and birth rates¹⁵. This begs the question: Do millennials actually have different values than their parents? And if so, what implications do they have for the workplace? Are millennials really self-entitled workers who want more money for less work, or do they merely value work-life balance more than their coworkers? Do millennials really value self-esteem more than previous generations?

Generations and the Definitions

Analyzing Values Across The Generations

To answer these questions, we looked at samples of young North Americans who filled out the same personal values survey from the last 40 years of research. We focused on young people because, as suggested by previous research¹⁶, they may have different values than older workers, regardless of their generation. To capture generational differences of young workers, we focused on samples of students. The average age across samples was 20, around the time most Americans would have their first job¹⁷ and only a few years before they would have their first office job. Each sample was classified by average birth year of respondents and generation. Generation was assigned based on birth year ranges from previous research.¹⁸

All samples included in the analysis used the Rokeach Values Survey (RVS). This survey is one of the oldest and most widely used measures of values. We focus on the RVS for several reasons. First, by using one of the oldest measures of personal and professional values, we were able to compare three generations: baby boomers, Gen Xers, and millennials. The RVS also has a very large number of personal values, including many specific ones (e.g., self-respect/esteem, family security) that are relevant to generational stereotypes. The RVS is also notable because, unlike many other surveys that measure values, it requires respondents to rank rather than rate each value, creating a clearer sense of respondents’ priorities. Respondents are asked to rank each set of 18 terminal values (i.e., ultimate life goals) and 18 instrumental values (i.e., traits and behaviors used to achieve goals) separately.

Values Ranked in the RVS

Millennials Don't Fit the Stereotype

To determine changes in values, we used regression to determine if average value rankings depended on birth year. Based on this statistical analysis, we found no evidence for many of the stereotypes about millennials.

• Despite criticisms of millennials as lazy, they valued ambition (hard work and aspiration) more than previous generations.
• Overall, millennials prioritize values related to discipline just as much as previous generations; self-control and responsibility are the same across all three generations.
• Self-esteem was not valued more or less by millennials than any other generation, suggesting that they do not put an emphasis on self-confidence more than any other generation.

The vast majority of value priorities were consistent across time. However, there were some significant differences that emerged. These differences suggest that young adults may value spiritual, emotional and personal fulfillment more than other generations. Younger generations also tended to value personal relationships more than previous generations. Overall, young adults seem to emphasize their personal lives, rather than professional lives, more than older generations.

• Young adults have increasingly valued taking care of loved ones, while both Gen Xers and millennials value forming friendships more than baby boomers.
• Millennials value inner harmony more than Gen Xers and valued spirituality/salvation more than both baby boomers and Gen Xers.
• Millennials tended to value having a sense of accomplishment (i.e., making a lasting contribution) less than other generations.
• Millennials cared more about national security than previous generations; this is likely due to changes in common security policies after 9/11.

Implications for Leaders and Supervisors

In general, young adults today are the same as young adults in the past. While there were some generational differences, millennials appeared to have the same values of Gen Xers and baby boomers when they were the same age. We found no evidence of common criticisms of millennials (e.g. they emphasize self-esteem over self-discipline). While millennials are not reaching certain milestones at the same age as previous generations, this may be due to economic challenges rather than value differences. Leaders should keep this in mind when deciding which management techniques to use with newer employees. If one strategy worked for Gen Xers, they should not assume they need to change their strategies when millennial employees fill the same positions. Though there are many anecdotes about undisciplined millennials, managers should not take this as a reason that they should micromanage today’s employees further. It is probably more helpful to evaluate each individual employee’s personal characteristics and preferences, rather than generalizing based on generation.

We did find some value differences across generations. These value differences suggest that millennial workers do value spiritual and emotional fulfillment and personal relationships more and a sense of accomplishment less. Overall, this may mean that millennials are putting more of an emphasis on their personal lives, including their relationships with family and friends. This can be especially useful to know while trying to recruit or retain millennial employees as baby boomers continue to retire. Fostering a culture where younger workers can form lasting friendships may be a better strategy than fostering a culture that is hip or cool to appeal to younger workers. Supervisors may also want to keep in mind that millennials do value hard work, even more so than other generations—but this hard work may be directed more toward work that emphasizes a sense of inner harmony or spiritual fulfillment.

These value changes also highlight the changing times. National security, for example, tended to be ranked in the bottom five for baby boomers and Gen Xers. Yet today’s young workers have spent most of their lives abiding by safety-conscious policies in the wake of national tragedies such as 9/11 and the Columbine shooting,¹⁹ leading to a greater emphasis on safety-conscious policies. Decision-makers may want to keep this in mind as they create workplace policies. A millennial worker may be less concerned with practices that older generations saw as an invasion of privacy (such as asking employees to walk through a metal detector before entering the office) if it improves safety. Prioritizing family security may also be a sign of a more diverse workplace. The majority of workers are now part of dual-earner couples and may value a life that allows them time to take care of their children while also having a successful career.

Conclusion

Many press outlets, consultants and authors have suggested that millennials are different from previous generations. Leaders have grown concerned about how to appeal to and motivate a workforce that is purported to be egotistical, self-entitled and undisciplined. Yet trends in the reported values of young adults from the last 40 years suggest young adults do not fit these stereotypes. Millennials value hard work, along with family, friendships and personal fulfillment. To motivate younger employees, leaders may want to focus on building a workplace that respects these values, such as flexible work schedules that allow for more work-life balance.

¹Fry, R. (2015a, May 11). Millennials surpass Gen Xers as the largest generation in U.S. labor force. Retrieved from http://www.pewresearch.org/fact-tank/2015/05/11/millennials-surpass-gen…

²Alton, L. (2017, November 22). Millennials and entitlement in the workplace: The good, the bad, and the ugly. Retrieved from https://www.forbes.com/sites/larryalton/2017/11/22/millennials-and-enti…

³Berdan, B. (2016, October 6). Participation trophies send a dangerous message. Retrieved from https://www.nytimes.com/roomfordebate/2016/10/06/should-every-young-ath…

⁴Maurer, R. (2015, February 26). Millennials expect raises, promotions more often than older generations. Retrieved from https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pag…

⁵Oyedele, A. (2017, June 5). 6 reasons why more millennials aren’t buying homes. Retrieved February from http://www.businessinsider.com/millennial-homeownership-lower-2017-6

⁶Fry, R. (2015b, November 11). Record share of young women are living with their parents, relatives. Retrieved from http://www.pewresearch.org/fact-tank/2015/11/11/record-share-of-young-w…

⁷Cha, A. E. (2017, June 30). The U.S. fertility rate just hit a historic low. Why some demographers are freaking out. Washington Post. Retrieved from https://www.washingtonpost.com/news/to-your-health/wp/2017/06/30/the-u-…

⁸Carter, S. (2017, October 3). Zillow: The top 2 reasons more millennials can’t buy homes. Retrieved from https://www.cnbc.com/2017/10/03/zillow-the-top-2-reasons-more-millennia…

⁹Deal, J. J., Altman, D. G., & Rogelberg, S. G. (2010). Millennials at work: What we know and what we need to do (if anything). Journal of Business and Psychology, 25, 191–199.

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¹¹Kowske, B., Rasch, R., & Wiley, J. (2010). Millennials’ (lack of) attitude problem: An empirical examination of generational effects on work attitudes. Journal of Business & Psychology, 25, ⁴265–279.

¹²Zabel, K. L., Biermeier-Hanson, B. B. J., Baltes, B. B., Early, B. J., & Shepard, A. (2017). Generational differences in work ethic: Fact or fiction? Journal of Business and Psychology, 32, 301–315.

¹³Friedman, Z. (2017, February 21). Student loan debt in 2017: a $1.3 trillion crisis. Retrieved from https://www.forbes.com/sites/zackfriedman/2017/02/21/student-loan-debt-…

¹⁴Zinn, D. (2017, May 18). The number of millennials living at home isn’t comforting. Retrieved from https://www.debt.com/2017/millennial-adults-still-living-home/

¹⁵Calfas, J. (2017, April 20). Millennials want jobs and education, not marriage and kids. Retrieved from http://time.com/4748357/milennials-values-census-report/

¹⁶Giacomino, D. E., & Eaton, T. V. (2003). Personal values of accounting alumni: An empirical examination of differences by gender and age. Journal of Managerial Issues, 369–380.

¹⁷The Harris Poll. (2016, September 1). First time for everything: When should kids get a job, a phone, a date? Retrieved from https://www.prnewswire.com/news-releases/first-time-for-everything-when…

¹⁸Zabel, K. L., Biermeier-Hanson, B. B. J., Baltes, B. B., Early, B. J., & Shepard, A. (2017). Generational differences in work ethic: Fact or fiction? Journal of Business and Psychology, 32, 301–315

¹⁹Murphy Jr, E. E., Gordon, J. D., & Mullen, A. (2004). A preliminary study exploring the value changes taking place in the United States since the September 11, 2001 Terrorist Attack on the World Trade Center in New York. Journal of Business Ethics, 50, 81–96.

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