Author: Nathaniel Swigger

Campaign research shows some of the limits of spending and advertising and the pitfalls of bad money management.

Leaders must take the time to understand their own bias.

The difference between successful and unsuccessful organizations often comes down to the ability to build a successful culture.

Surveys can offer useful insights, provided that they ask appropriate questions that capture real, durable opinions and those results are interpreted in a narrow, limited fashion.

Leaders should be careful about their own biases, especially when it comes to risk.