Is promoting a culture of giving individual kudos to those that fight fires also a form of not using "we" to take praise? Even if you speak about team effort in the process, and direct the praise at "you all", I believe this practice works against the "we" for praise idea. These same leaders would also NEVER, EVER, use I when taking blame, but I think that is far pervasive in corporate America, unless you work for the Googles and Apples.