And, on to the Next Chapter

To say the Fisher MBA program has been a whirlwind is most definitely the understatement of the year. It has been the opportunity of a lifetime, the chance to pivot my career trajectory back toward social impact, an environment of experiential learning and continuous growth, one of the hardest things I have ever done, and, ultimately, an experience I will never regret, but rather, value now and into the future.

Looking back, I wonder how well prepared I was for this experience. The first year was definitely challenging and included many ups and downs. From constant interviews and internship rejections to an amazing entrepreneurial summer internship with NAWBO and a global consulting experience in Ethiopia and Kenya through GAP, first year included both some of the hardest and most rewarding parts of the program.

Going into the second year, after taking time to self-reflect and refocus over the summer, it was a slightly easier transition back into the academic world. However, the hunt for a full-time job was overwhelming at times. With the constant pressures surrounding us in this program, I found the time to take a step back and self-reflect to be essential for my journey.

Now, looking back, I wish I would have taken more time for this, as well as more time to develop relationships outside of student organizations/course work. This 2-year experience not only provides an education and opportunity for career growth, it is a chance to build and grow your network of personal and professional relationships with some of the most intelligent individuals you’ll ever meet.

Sitting in Gerlach Hall on this beautiful spring morning, I cannot help to embrace the bittersweet feeling of graduating and heading into the next chapter as an OSU alum. I am so excited for this next part of our journey, as my husband and I will be moving to Washington, DC where I recently accepted my dream job! I will be working with Management Sciences for Health (MSH), a global health NGO, in their operations and business development team. Without a combination of the experience in this program, along with taking time to self-reflect on why I came back to school in the first place, I would not be in this position today. To all pursuing this journey in the near future or finishing the program next year, I wish you all the best!

Silicon Valley Venture Capital Trek

The week after spring break, myself and a few of my MBA peers were fortunate enough to go on the Silicon Valley Venture Capital Trek in various cities – San Francisco, Santa Clara, Palo Alto, Menlo Park, and a couple others. As members of the student organization, Fisher Entrepreneurship Association (FEA), our goal is to learn about Entrepreneurship, Start-ups, Venture Capital (VC), and Investing through networking, events, and experiential opportunities. This was my first time on the trip, and it was by far one of my favorite MBA experiences so far. We met with Managing Directors, IPO Lawyers, Venture Capital Partners, and Founders & CEOs from various companies: Wilson, Sonsini Goodrich & Rosati (WSGR), Google X, EY (Ernst & Young), DFJ (now Threshold Ventures), Prevedere Inc., and Aeris, and a couple others.

Listening to professionals in this space was eye-opening. There were so many questions myself and my peers had as young minds interested in learning how to get into the start-up space and understanding what type of professional experience and knowledge you need to be successful in it. Hearing success stories, failure stories, stories about the “grind” of this world, and honest perspectives about the start-up and venture capital industry gave many of us the ability to narrow in on what we would love to do professionally in this space. For me, after a few years working in tech and sports/entertainment, I would like to start my own company which will tie my passions together.

Most interesting things I heard during the trip:

  • Most of successful companies created their own market (ex: Facebook, Google, Intel, Cisco).
  • This idea of collaboration in tech is called “coopetition”.
  • Value = product-market fit / risk (execution).
  • NETWORKING is crucial!!
  • Get a mentor.
  • 3 parts to venture: 1) sourcing, 2) due diligence, 3) portfolio.
  • People who start a company aren’t always the ones to scale it.

What venture capital firms look for in entrepreneurs:

  1. How self-aware is this person?
  2. Are they able to recognize the fires and won’t ignore the problems?
  3. Do they recognize their own strengths and weaknesses?
  4. Are they persistent and do they have the mental endurance it takes to build and grow a company?

If you’d like to learn more about VC, start-ups, and entrepreneurship, below is a list of books and videos that were suggested to my classmates and I during our trip:

  • “The Hard Thing About Hard Things” by Ben Horowitz
  • “The Art of the Start” by Guy Kawasaki
  • “The Startup Owner’s Manual: The Step-by-Step Guide for Building a Great Company” by Steve Blank & Bob Dorf
  • “Straight Talk for Startups” by Randy Komisar and Jantoon Reigersman
  • “Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes” by Tarnang Shah and Shital Shah
  • “Crossing the Chasm” by Geoffrey Moore
  • “Something Ventured” – Netflix movie
  • “Secrets of Silicon Valley” – YouTube

Below is a list of people you should be familiar with – learn their stories as they either successfully built up billion-dollar companies or founded VC firms with highly invested portfolio companies in the Silicon Valley area:

  • Larry Ellison – Oracle
  • Marc Andreesen – Netscape
  • Andy Grove – Intel
  • Alan Shugart – Seagate Technology
  • Gordon Moore – Intel
  • John Chambers – Cisco
  • Steve Jobs – Apple, Pixar
  • Scott McNealy – Sun Microsystems
  • John Doerr – Kleiner Perkins Caufield & Byers
  • Larry Sonsini – WSGR
  • Lewis Platt – Hewlett-Packard
  • James Clark – Netscape

A big thanks to Fisher College of Business, Professor Oglevee, Mr. Terranova, Mr. Coleman, and the MBA student leadership of FEA for making this trip happen and providing a wonderful growth experience.

My Favorite Class: Strategy

As an MBA student there are number of classes we take in our first year designed to given us an understanding of a wide range of business aspects, from finance and accounting to data analytics and marketing.  As someone who came from the supply chain background I found these classes to be exceptionally in learning the about industries I had not previously had experience with.  There is one class in particular that students take in their second semester that I have found really show what the MBA is all about, that class is Strategy Formulation and Implementation.

 

In this class MBA students take all of the knowledge they gained in the previous semester and apply it to cases about real companies and the decisions they made to reach a level of success and what decisions they should make when at a strategic crossroads.  This class helps to put students in the CEO’s shoes and consider all the opportunities and risks they face when considering the decisions needed to maneuver a company through the marketplace.

 

Along with the in-depth case studies and discussion-based lectures there are computer simulations that let provide students with a company their own to run, and where they can see the outcomes of their decisions.  Something as straightforward as a manufacturers decision on its delivery schedule can have profound effects on its profitability and place in the marketplace.

 

What is CAMP?

The Columbus Advertising & Marketing Practicum (CAMP) is a dynamic event hosted by the Fisher Association of Marketing Professionals (AMP) that brings together nationally recognized keynote speakers and industry professionals to discuss the leading edge of marketing. 2019 marks our tenth year hosting this event, and our discussion will center on Customer Experience Design which is the practice of designing products/services with the focus on quality and thoughtfulness of the user experience. Every touch point within the customer’s interaction with a product/service is designed to deliver experiences based on the brand’s promise. It requires companies to weave in storylines through online and offline experiences that bring the brand to life.

We invite you to join us!

What can you expect from CAMP?

100-plus attendees from the Columbus community come to hear our engaging, charismatic and fascinating speakers from local and national companies.

Our keynote speaker and recipient of the Marketer of the Year Award is Russ Klein, CEO of the American Marketing Association. We will also have Adam Torres, Founder of Torres Capital, who will be speaking at our event! Both Russ and Adam have a wealth of knowledge and experience when it comes to Customer Experience Design.

Russ Klein, CEO of American Marketing Association
Adam Torres, Founder of Torres Capital

We will also be raffling off items! Thanks to our generous sponsors, we currently have items from Watershed Distillery, Columbus Blue Jackets, Bibibop, and Homage!

If you would like to be a part of this event, whether as an attendee or sponsor, please let us know! Tickets are available here, and you can always email us at fisher.amp@gmail.com with any questions!

2018 “Marketer of the Year” award went to Jenna Measelle, Senior Brand Manager at Abbott and Fisher MBA alum

Growing Professionally and Giving Back with Fisher Board Fellows

“I now call this meeting to order…”

Sitting in on your first nonprofit board meeting can be an eye-opening experience, especially if you have never worked on a board in the past. Now, heading into my eighth month as a Board Fellow for Dress for Success-Columbus, I am able to actively participate in board meeting discussions and share updates on my resource development committee projects.

Reflecting back, being a part of Fisher Board Fellows has been a wonderful opportunity to give back to my community, better understand the governance of nonprofit organizations, apply lessons from business school to a real-world setting and grow my network. In addition, committing to the mission of Dress has grown my perspective regarding our local community needs and areas of opportunity in Columbus.

Fisher Board Fellows is a student-run organization that places students on local nonprofit boards during the second year of the program, attracting candidates from the full-time MBA, MHRM and MBA for working professionals programs. Candidates go through an application process to join the organization, complete training in the second semester and join their board in the second year of the program. As Co-Vice Chair of the organization, we work hard to maintain our relationships with our nonprofit partners and will have 34 partners this coming year!

Some of our partner boards include: United Way of Central Ohio, BalletMet, A Kid Again, LifeCare Alliance, Columbus Zoo and Aquarium, Local Matters, and many more. Please check out our full list here. This year, we are also excited to add several new partners including: YWCA, Flying Horse Farms, Columbus Humane, MBA Research and Curriculum Center and SmallBiz Cares.

Fellows work on a wide range of strategic projects for their organizations, ranging from donor engagement research and improvement planning to marketing and communication plans and inventory management system recommendations. In addition, fellows are provided a board mentor during their time with the organization to help navigate the new experience and set them up for success in providing impact!

This organization has been, hands-down, one of the best experiential learning opportunities during my time at Fisher and I look forward to continuing my relationship with the board post-graduation this May!

“The meeting is now adjourned!”

Global Applied Projects

As a full-time MBA student at the Fisher College of Business, you will have the opportunity to take part in the Global Applied Projects (GAP) program.  On Friday, Feb 1, our class finally found out where we would be going, the projects we would be working on, and the organizations we would be working for. As potential MBA students yourselves, I want to give you some idea of what this process is and what it entails.

The GAP program is designed to allow MBA students to participate in a global consulting workshop where, rather than just classes and simulations where students are using theory and the outcomes are no more than a letter grade, this is an opportunity to work for a real company with a real problem and who are paying real money for a real solution. The fact that these problems exist in an international setting is definitely a perk. For example, projects this year are in areas as diverse as Ethiopia, France, Brazil, China, and Malaysia.

For a timeline on how the GAP program works:

  1. In the middle of the fall semester, students will be given the opportunity to apply to the GAP program. As this is a program that provides for free international travel and a stipend for living in country, it is extremely popular and thus it is very important students have their applications in on time.
  2. At the beginning of spring semester, students will be sent a list of international projects. Upon receiving the list of projects, students will then rank these in order of preference and ability. At this time, students will not know the companies or organizations they are working for or where the projects will be placed.
  3. At the beginning of February, Fisher holds an event to announce the makeup of the students groups for each project, the organizations they will be working for, and where they will be working.
  4. In the second half of spring semester, students will begin working on their projects at weekly meetings and alongside faculty advisers to come up with realistic and actionable solutions for their target companies.
  5. For most of May, students live onsite and in-country working on their projects, and preparing to present their solution to their clients. Each student is provided with a budget that covers airfare, and a stipend for room and board that they may spend however they see fit.

The GAP program provides a wonderful opportunity for Fisher MBA students to work in a true international setting and understand all of the challenges and opportunities that exist in a global business environment.  That said, free travel to new places to work on interesting projects and gain experiences outside of our comfort zones is definitely a perk.

Red Carpet Weekend 2019

In just a few weeks (March 1–3), we will be welcoming Full-Time MBA admitted students to Red Carpet Weekend 2019! This gives them the chance to visit Columbus and the Fisher College of Business, meet some of their future classmates, as well as learn about the opportunities available at Fisher.

To me, this was a very special and significant experience, as I knew that Fisher was the right place to earn my MBA. As a current student ambassador, I look forward to this event since I get to share the Fisher spirit and show others who we really are. If you are still considering whether to apply to Fisher, I encourage you to apply and be eligible to attend Red Carpet Weekend! Here are some upcoming events that one can experience at this VIP event:

Columbus Bus Tour

Last year, I hosted this tour where we got to visit several popular neighborhoods in Columbus! The Short North, Victorian village, German village…etc. Just to name a few. If you are able to make it to this tour, which happens before the welcome reception, you should definitely check it out!

Welcome Reception and Tour at Ohio Stadium

I was most excited for this portion of the weekend as I got to meet faculty, other admitted students, and their significant others. You also get a behind-the-scenes tour of the Ohio Stadium!

Welcome to Fisher Faculty Lunch at Faculty Club

These are two important sessions where you get to know more about our newly redesigned MBA curriculum, as well as learn more about our global programs.

Breakfast for Significant Others

My husband, who attended Red Carpet 2017 with me, met others who were going through the same feelings and experiences as he was. Going to business school affects not just you, but the people who dearly support and love you as you go through this important change in your life.

Social Event at Du Amici

What a great way to end a Saturday night! My husband and I continued the evening by ourselves where we managed to catch the last part of the Arnold Sports Festival.

Women’s Breakfast (Optional)

Since I am on the leadership team for the Fisher Graduate Women In Business, I highly encourage all women to attend this breakfast. I will see you there!  🙂

Making an Impact

When deciding on an MBA program, an important aspect for me was the availability of opportunities in the social responsibility and sustainability space. Students interested in sustainability can get involved with the Net Impact Organization on both a national and local level. The Fisher College of Business has its own graduate student chapter which focuses on connecting students to local sustainability leaders and exposing them to career paths within the social responsibility and sustainability areas.

Last semester, I competed with teams in both the Penn State Net Impact Case Competition as well as the University of Colorado Net Impact Case Competition and my team is heading to the Colorado case competition finals in February! Case competitions are a great way to create innovative business ideas solving both a business need and sustainability challenge, as well as network with other students with similar interests.

Along with local events, speakers, and volunteer opportunities, students are also encouraged to travel to the annual Net Impact Conference, hosted in a different city each year.

Hear about the 2018 conference first-hand from first-year MBA student Courtney Clark:

Imagine three days of keynotes, panels, and discussions about many of our world’s most pressing social and environmental issues – energy consumption, fast fashion, food insecurity, climate change, and inequity and injustice. Add in opportunities to explore purposeful careers, social entrepreneurship, impact investing, and corporate impact, and you’ve likely found yourself at the annual Net Impact Conference!

Net Impact is a non-profit organization that helps students and professionals develop and use their business skills to further social and environmental causes. I was fortunate to attend the conference in Phoenix this past October.

I am passionate about developing a career that enables me to leave a positive impact on our society and environment, and the Net Impact Conference was an incredible opportunity for me to explore different career options, learn from current professionals, and network with a variety of non- and for-profit organizations. I walked away with a broader and deeper understanding of what it means to build a career focused on social impact, and I can’t wait to attend next year’s conference in Detroit!

-Courtney Clark, First-Year MBA Student

What is Association of Marketing Professionals (AMP)

The Association of Marketing Professionals (AMP) is one of the largest graduate student organizations at the Fisher College of Business. While we hold events and activities primarily geared toward those focused in marketing, we have had opportunities to network with non-marketing professionals. Below are some highlights of our annual traditions, as well as new events that we as a leadership committee have implemented. I would say that we have been pretty successful so far! I am proud to be the Director of Professional Development of such a wonderful organization.

Annual events

Columbus Hop – Takes place every fall break. This year’s companies included IBM iX, Root Insurance, Orange Barrel Media, and Watershed Distillery. It gives students an opportunity to network and go behind the scenes to see how each company works.

Fisher MBA students at the Watershed Distillery as part of Columbus Hop

Chicago Hop (upcoming) – We celebrate the end of the fall semester and final exams by hopping on a bus to Chicago! This year’s companies include PepsiCo, BlueCross BlueShield, Tyson Foods, and Ogilvy. If you are not yet an AMP member, you should become one just to be a part of this awesome event!

Attendees at Chicago Hop last year

Marketing For A Better World (upcoming) – Our theme this year is Marketing Ethical & Sustainable Consumer Goods. Agenda includes keynote presentations by Levi Strauss & Co., and Fairtrade America, and a marketing panel moderated by ethics professor David Freel. We are still accepting registrations, and we are raffling off some autographed Columbus Blue Jacket items! You can’t miss this event!

Columbus Advertising & Marketing Practicum, CAMP (upcoming) – This will be our 10th annual CAMP! More details to come, but we will bring students, business professionals, and faculty together to discuss pertinent marketing topics.

CAMP last year

New events this year

Nail the Interview series – a two-part session where different marketing frameworks were introduced that helped with interview questions. We listened to feedback from the first-year FTMBA students and provided them with resources that they needed.

Brand Management series (ongoing) – Over lunch, students get to learn more about brand management from different companies. We have had former Fisher alumni from T.Marzetti (Lucy Liu) and Wendy’s (Emily Jacobson), and we hope to bring in a few more in the spring.

Other events

Happy hours & Panels

2nd-year FTMBA students sharing their marketing internship experiences

Tips On the Video Interview

As an applicant to the Fisher College of Business, the final piece you will submit is the video interview. To complete the interview, the platform will require you to submit three or four video responses and one written response. Also, the platform affords students the opportunity to respond to some practice questions before starting the recorded interview.

The best way to approach the video interview is to view it as an excellent opportunity for you to add character to your application. By this, I mean try your best not to be nervous or feel overwhelmed by this process because this is an area were you can really shine and create a lasting impression. Two tips for you to remember as you tackle this task are to practice and to express yourself with confidence.

Practicing allows you to familiarize yourself with the types of questions you will encounter in the actual interview. As you practice, assess your rate of speech. You want to make sure you can get your main point across within the allotted time, while avoiding the pitfall of speaking too fast so that you only use, for example, 10 seconds out of the 45 seconds available for you. Also, check were you look as the video is being recorded. This is important because you don’t want to appear as someone who is reading a response. Rather, you want to appear engaged and interested in the task at hand.

Another element that will help you excel in this interview is confidence. When it comes to confidence, I encourage you to imagine yourself as the reviewer of your interview. Would you trust or believe a candidate who is shy and seems unsure about the responses the candidate is giving? The answer is probably “No.” So it’s important to be confident and passionate about your responses. The response you are giving is yours so express yourself in a way that causes the reviewer to experience the emotions you feel about the subject in question.

Good luck as you complete your applications! And remember, practice before your interviews and deliver your responses with confidence. You’ll do great!