Author: Michael Fruhling

People often talk about AI in extremes, either as a magical idea machine or a looming replacement for human creativity. I see it differently. AI is a thinking partner: fast, clever, and occasionally brilliant. That said, I also wouldn’t let it drive me, or anyone I care about, around in my car without supervision.When used with discipline, curiosity, and pressure testing, AI can dramatically accelerate IP creation across categories I work in: footwear, bedding, PPE, produce preservation, takeout packaging, even ice-cream scoopability.