What is Association of Marketing Professionals (AMP)

The Association of Marketing Professionals (AMP) is one of the largest graduate student organizations at the Fisher College of Business. While we hold events and activities primarily geared toward those focused in marketing, we have had opportunities to network with non-marketing professionals. Below are some highlights of our annual traditions, as well as new events that we as a leadership committee have implemented. I would say that we have been pretty successful so far! I am proud to be the Director of Professional Development of such a wonderful organization.

Annual events

Columbus Hop – Takes place every fall break. This year’s companies included IBM iX, Root Insurance, Orange Barrel Media, and Watershed Distillery. It gives students an opportunity to network and go behind the scenes to see how each company works.

Fisher MBA students at the Watershed Distillery as part of Columbus Hop

Chicago Hop (upcoming) – We celebrate the end of the fall semester and final exams by hopping on a bus to Chicago! This year’s companies include PepsiCo, BlueCross BlueShield, Tyson Foods, and Ogilvy. If you are not yet an AMP member, you should become one just to be a part of this awesome event!

Attendees at Chicago Hop last year

Marketing For A Better World (upcoming) – Our theme this year is Marketing Ethical & Sustainable Consumer Goods. Agenda includes keynote presentations by Levi Strauss & Co., and Fairtrade America, and a marketing panel moderated by ethics professor David Freel. We are still accepting registrations, and we are raffling off some autographed Columbus Blue Jacket items! You can’t miss this event!

Columbus Advertising & Marketing Practicum, CAMP (upcoming) – This will be our 10th annual CAMP! More details to come, but we will bring students, business professionals, and faculty together to discuss pertinent marketing topics.

CAMP last year

New events this year

Nail the Interview series – a two-part session where different marketing frameworks were introduced that helped with interview questions. We listened to feedback from the first-year FTMBA students and provided them with resources that they needed.

Brand Management series (ongoing) – Over lunch, students get to learn more about brand management from different companies. We have had former Fisher alumni from T.Marzetti (Lucy Liu) and Wendy’s (Emily Jacobson), and we hope to bring in a few more in the spring.

Other events

Happy hours & Panels

2nd-year FTMBA students sharing their marketing internship experiences

The Fisher Coaching Experience

Some of my favorite aspects of the Fisher MBA program are the experiential learning opportunities we have available, like GAP and consulting projects with local companies. However, with new additional program advancements, we have recently had the chance to pilot a personalized coaching experience as well. This is a part of the program I was not expecting to be offered, but has been an amazing opportunity for both personal and professional growth.

Through the pilot, current second-year MBA students were able to sign up for a personalized coaching program based on our goals for professional development. For example, students are focusing on presence, career search, leadership skills, self-confidence, etc. Coaches consist of alumni who went through the Fisher Coaching courses, along with professional coaches who are connected to the Fisher community. We were able to choose our top three coach preferences based on their profiles and are now participating in five personalized coaching sessions.

I have had three sessions with my coach so far, and the experience has been both impactful and engaging! As a part of the process, we leveraged the BUILD assessment, a leadership model developed by the Fisher Leadership Initiative to determine our leadership competency level from both our perspective and the perspective of others across: Stewardship, Relational Skills and Self-Leadership. With this feedback and the ability to talk through with a coach, I have been able to focus on key areas where I hope to improve. My coach has built safety around our conversations and enabled me to feel comfortable in discussing difficult challenges.

In the future, this personalized coaching opportunity will be incorporated in the student experience from the start of the program.

For those interested, students are able to learn more about coaching from Professor John Schaffner through electives in the program as well. I took the Introduction to Organizational Business Coaching earlier this semester, and look forward to taking the Advanced Coaching class next semester. Through this course, we are able to put coaching skills into practice and learn how to improve our listening, presence, business acumen and powerful questioning.

Coaching practice with a classmate

Recruiting Season is Here

Something a lot of students stress about while in school is finding a job and I am here to tell you it can be done! The MAcc program here at OSU does a lot to help students have the best opportunity to find the job they want. I asked fellow MAcc student Cinara about her experience during recruiting season in the MAcc program and here are her responses:

Explain a little how the recruiting process work in the MAcc program.

The recruiting process in the MAcc program is very easy if you are pursuing a career in public accounting. There are also many opportunities to pursue a career in industry or government, but I did not pursue them. During the first seven weeks of the semester, you will have the opportunity to meet with national and regional firms. It’s important to attend all of the events and to meet as many people as you can. During the networking period, you will work on finalizing your resume and submitting applications. Most first round interviews are on campus and subsequent ones can be on campus, at the employer’s office, or virtual. From the first interview to receiving an offer, the entire process takes about 2–3 weeks. Most people receive offers around mid-October

How did you manage classes and interviews?

View of a recruiting event on campus

Though it is manageable, I would not underestimate the time that is consumed by the recruitment process. Remember that this will hopefully result in a job, so it takes a lot of time and effort. The first seven weeks will be the busiest between classes and recruitment/networking events, so try to keep your schedule light. I took four classes during the first seven weeks and five classes during the second seven-week session. Professors are also pretty flexible, but you should notify them immediately if there are scheduling conflicts.

What are your results from the recruiting season?

I will be at Deloitte as an Audit and Assurance Assistant in Cleveland!

What advice do you have for future MAcc students who will be going through recruiting?

  • Make sure the decision makers (recruiters, HR, managers, partners, etc.) know your name and that you stand out in some way among your peers. 
  • Ask a lot of questions about the firms so you understand their values and culture.
  • Have your resume reviewed by two to three people.
  • Schedule a mock interview at the Office of Career Management.
  • Find time to also enjoy your time in Columbus and on campus!

The NBMBAA Conference Experience

This past September, the 40th Annual NBMBAA Conference & Exposition was held at the Cobo Center in Detroit, Michigan. For those of you who don’t know, the NBMBAA Conference is the “world’s largest career exposition with exhibitors from 300 of the nation’s top companies.” The event gathers members, corporate partners, and some of the world’s most sought after thought leaders for a week of exploration in the areas of dynamic leadership, technology and innovation, entrepreneurship, marketing, professional development, and education and workforce policy.

This year was my first time at the conference, and it was one of my favorite MBA experiences so far. There were so many top companies from a variety of industries, such as BlackRock, Eaton Corporation, Google, Johnson & Johnson, National Basketball Association, PepsiCo, Inc., Under Armour, Warner Bros. Entertainment, and Whirlpool Corporation. The conference also included different breakout sessions, pitch challenges, speaker lectures, and other events, such as “Big Data: Algorithms vs. Human Analysis” – sponsored by LinkedIn, Liberty Mutual Insurance, and Microsoft and The Leadership Studio: R.E.S.P.E.C.T – Women in Leadership – sponsored by Georgia-Pacific.

The conference provided me with one of the best opportunities to get my face in front of my target companies. I had a chance to interview with Microsoft, the NBA, and Under Armour—three of my potential employers. I never imagined I was going to be able to speak with any of those companies, but the conference made that possible.

A few other benefits I received from the conference were being able to watch our case competition team present, speaking with local high students and undergraduates about The Ohio State University and the Fisher College of Business, getting invited to the NFL Kickoff Event at the Detroit Lions Stadium and the Microsoft Meet & Greet, attending an Under Amour Detroit Brand House event, and building relationships with other black professionals. I will always remember this event and how blessed I am to have experienced it, all thanks to Fisher, the Office of Diversity & Inclusion, and the NBMBAA.

Here are some other perspectives from a few first-years and second-years:

Neethi Johnson, second-year: “I had a wonderful experience at the NBMBAA conference in Detroit where I was able to connect with amazing employers, engage in fruitful conversations, and meet other driven, conscientious MBA students from around the country. As I continue to interview with companies I met at the conference, I look forward to maintaining and cultivating my NBMBAA relationships.” 

Chineze Okpalaoka, first-year: “Last month, I attended the National Black MBA Association conference in Detroit. It has been the highlight of my semester so far. I had the rare opportunity to have enormous face time with recruiters from organizations whose work I admire. I was also able to connect with other young black professionals from universities across the nation. One of my favorite moments was from a breakout session I attended on black women entrepreneurs. It gave me the motivation I needed to keep investing in my own ideas even while I am pursuing my MBA.”  

Tomilola Abiodun, second-year: “The Black MBA Conference was exciting and fulfilling for me. I had the opportunity to network and even interview with some of the top companies in the United States. I am grateful for the opportunity granted to me by Fisher and the Office of Diversity to volunteer and attend the conference.

“I was able to make the best out of the conference by preparing very early. I started applying to jobs on the website in July and started my Interview prep with career management in August. The conference provides great networking opportunities for a second-year MBA like me but can be very overwhelming if one doesn’t prepare adequately. I will advise students to make good use of the resources available to them at Fisher to ensure they gain maximum success at future conferences. I look forward to Houston next year where hopefully I will be at the other side of networking. Thank you, Fisher!”

Anique Russell, second-year: “I attended the National Black MBA conference in Detroit last month and the experience was unforgettable. As a first-year MBA student, it felt so rewarding and beneficial to network with established professionals. As an entrepreneur, I was inspired by the breakout sessions geared specifically toward women in business. I also attended the FedEx small business competition, it was very exciting to watch startups pitch for $50,000 in funding. I can’t wait to attend the conference next year.”

Making Strides – Women in Business at Fisher

Have you ever felt hesitant to speak your mind in a meeting, own up to your recent accomplishments at work or take the first chance to raise your hand in class? These are thoughts common to many women in the business world. Fisher Graduate Women in Business (FGWIB) just hosted a workshop to help bring women together and begin combatting these very issues.

The first of four workshops in the series, “Raise Your Hand: A Workshop for Fisher Women,” led by Dr. Claire Kamp Dush, was both encouraging and inspiring! We learned and compared with other women how much we are affected by imposter syndrome, or the tendency for successful individuals to not accept their own accomplishments and develop a fear of being seen as a fraud. We shared stories and created action steps to support one another in preventing some of our default imposter syndrome actions moving forward. Overall, the workshop provided a confidence boost through developing aspirations for being fearless in work, life and school. I am looking forward to the next workshop focused on the best ways for women to self-promote.

Throughout my time at Fisher, FGWIB events and workshops like these have helped bring women together in support and empowerment. I am also a Forté Fellow, and as a part of the Forté Foundation, I am able to expand my network beyond the Fisher community. All female MBA students are able to join Forté as soon as they start the program. Through Forté, I attended one of their annual conferences to network with organizations and other schools, I have listened in on inspiring webinars led by female business leaders across the US, and I have leveraged their job center through posting my resume and interviewing for several positions targeting Forté members.

Overall, despite some of the challenges we face as women in business, being surrounded by conversations bringing these challenges to light, workshops to rise above and resources to expand and grow professionally has made a significant impact on my experience here at Fisher. I look forward to seeing these experiences continue on into the year and for future Fisher women!

How to Rock the Recruiting Process

Start Early

While it may tempting to spend the summer before business school taking a bit of a break from work, there are a ton of great opportunities and resources that you can take advantage of before school starts. Search for “Pre-MBA Boot Camps” and find something that fits your interests or career goals. There are numerous opportunities across a wide range of industries including The Forte Foundation’s Financial Services Fast Track, Google’s Student Veteran Summit, and P&G’s Brand Camp, to name a few.

Use your Resources

Take advantage of the awesome resources and staff at the Fisher College of Business Office of Career Management (OCM). Career consultants from a variety of backgrounds help students narrow down career goals, fine-tune resumes, and practice elevator pitches and behavioral interview questions. In addition to the one-on-one sessions that students can schedule with career advisors, the OCM routinely holds seminars and workshops to prepare students for the job hunt.

Know your Deadlines

There can’t be a worse feeling then checking a job posting for your dream company and realizing the deadline has passed. The best way to stay on top of deadlines and other important dates in the recruiting process is with an Excel file. Keep track of important deadlines, as well as the dates that you applied for and interviewed for positions. If you haven’t heard back in a few weeks it may be a good time to follow up with your company contact.

Dress the Part

When it comes to recruiting events and interviews, the rule of thumb is that it’s always better to overdress rather than underdress. If you are looking for some more affordable options to purchase a suit, check out the Tanger Outlets or Ohio State’s Career Closet. The Career Closet occurs every fall prior to recruiting season and has lightly used business attire, shoes, and accessories offered to students for free!

 

Are You Ready To Master Your Future?

While the authors of the Fisher Grad Life belong to different programs and speak to their own experiences, one similarity we share is having gone through the process of selecting a masters program. Pursuing this type of degree is a big investment and the key to finding the right program lies in conducting thorough research.Image result for masters program

This week I decided to share what factors I found helpful when I began to consider business graduate programs.

Disclaimer: This is not a comprehensive list, but rather a short list of items that will push you in the right direction for your search.

Location

Are you willing to relocate?  I would determine this as soon as possible, doing so will either narrow or expand your search for prospective programs. Depending on where you are currently located, expanding your Image result for locationsearch may allow you to consider more competitive programs. However, do not consume your time searching for or applying to universities in locations you would not actually relocate to if accepted.

Program Length

The average length of a masters program is typically two years. However, you will find that some programs can be shorter or longer based on the specialty you are interested in. If you wish to remain working full-time during this period, it can take anywhere from 3-6 years to complete a program as a part-time student. The duration of a program can easily be found on a program’s website.

Program Type

Not all programs are created equal. Even if they sound similar, be aware of the “College” or “School” that each program is associated with. Using Human Resources as an example, the Master of Human Resource Managment Program at Ohio State is in the Fisher College of Business but many other universities have their HR programs within a School of Industrial and Labor Relations. Navigate to the university’s website and reference the curriculum to get a better sense of what type of coursework each program focuses on.

Related imageRequirements

Each university will differ in this category. Majority of programs will have you submit a resume, letters of recommendation, transcripts, essay, and test scores. Some programs may waive or not require you to take the GMAT or GRE while other programs could require prior work experience in order to be admitted.

Cost

To estimate the cost of attendance, I suggest searching for the tuition and fees and the cost of living on the universities website. In addition to this, you may want to consider if the university is a private or public institution, if you would be paying in or out of state tuition as well as what type of financial assistance is available.

Financial Assistance

Compared to undergraduate studies, FASFA or federal student aid is much more limited for graduate students. Therefore, a majority of students will fund their education Image result for costwith student loans. I suggest speaking with a representative of the program about opportunities for scholarships, graduate assistantship, and fellowships that you may be eligible for.

Other

To conclude, I suggest looking into each university’s accreditation, reputation, ranking, faculty, campus life, student resources/involvement opportunities and career outcomes of past graduates. Most importantly, search for programs that align with your short and long-term career goals.

No matter where you are in this process, I encourage you to utilize the information highlighted in this post and begin your graduate program search today. If you are interested in any of the Fisher College of Business graduate programs, please reach out to us at any time!

Finding Balance in the MBLE Program

It is hard to imagine that six weeks has passed since our first semester began. But like the saying goes, “time flies when you’re having fun”, which actually started before our first class.

Upon completion of orientation, our class went to Summit Vision, an outdoor team-building experience. Because none of us knew each other before the program, this was a challenge as we struggled to complete objectives as essentially a group of strangers. However, when we finished a couple of hours later, Summit Vision’s impact was obvious; we surely developed some lasting friendships, ready to tackle the upcoming semester.

Hiding from the rain and waiting for our bus to pick us up

This carried over to our next gathering, which involved the second-year students of the MBLE program. We all went to COSI, where we had a catered, private room and a COSI team member who showed us exciting experiments. Because many of our class members are from outside of Columbus, this was their first experience of Downtown. We made sure to do some exploring and not let our short time together go to waste.

Selfie!

Our most recent get-together was for the Mid-Autumn Festival. Because a majority of our classmates are Chinese international students, we wanted to celebrate this important holiday as a reminder of home. We had some delicious mooncake, saw the moon, and played fun icebreaker games.

Another selfie!

Of course, it isn’t all fun and games.  The parties must be balanced with our rigorous coursework. So far, this semester has been busier than any of my time in undergrad. And from what the second-year MBLE students have said, it won’t be slowing down anytime soon (a popular saying among the second-years is “MBLEs never sleep”). On top of this, we have career fairs to worry about and some of us even have part-time jobs. However, I believe I can speak for the rest of my classmates: we wouldn’t trade it for anything. There’s a reason Fisher’s MBLE program is one of the most highly ranked in the country (https://www.usnews.com/best-graduate-schools/top-business-schools/logistics-rankings); we know that once we finish the program we will be among the most qualified graduates in the country. And it has already shown at career fairs. Many of us have gotten interviews, despite being in the program for just a few short weeks.

As we continue our program we must strive to find balance. While having too much fun is obviously detrimental, we cannot spend all of our time studying, either. And yes, there will be some late nights in Gerlach Hall, but there will also be some late nights in Ohio Stadium. My classmates and I look forward to the fun times, and the stressful times, as the semester continues.

Go Bucks!

 

Career Fair Realness

With the Fisher Career and Internship Fair behind me, I’ve finally taken the time to reflect on the experience. While the dust still settles, I figured I’d take a few minutes to give out Alex’s Top 3 Tips for Succeeding at the Career Fair/Interviewing Process:

Dress Confidently

Case in point: my new suit + ties + shoes = $600-$700. That’s not money that a lot of people just having lying around. I work full-time and that still took time to save up!

A lot of times, folks will tell you to “dress professionally” which means “wear a suit” or whatever your gender equivalent of a suit is. While obviously suits are a great way to go, I say dress CONFIDENTLY for two reasons:

  1. Not everybody can afford a suit.
  2. You will literally be in a sea of suits and standing out isn’t always a bad thing.

So wear something nice that works for your price range and comfort level. Personally, I was very lucky to be able to afford a new suit and pair of dress shoes for the career fair, but that may not be your story. If you end up not being able to rock a suit-like option, maybe even make a little light-hearted joke during the opening like I used to before I could afford a suit.

After you explain your genuine interest in the company (we’ll talk more about this later) finish with “and I’m REALLY excited to get this internship/job so I can afford my first suit!” Say it with a smile and they’ll probably love it.

Don’t be a robot

Unless you’re RoboCop, then for sure be a robot.

Now, joking during an interview isn’t for everybody, so you have to do what feels comfortable when talking with employers and recruiters (are you sensing a theme yet?). That being said, these folks are going to meet and interview dozens of people over the next few days, and that doesn’t even stack up to how many people they may interact with all together.

Obviously, be professional and respectful of their time, but if you sit there and just regurgitate answers that you’ve obsessed over the past week or two, they’re going to get bored or at the very least they’re not going to remember you.

When they ask about who you are,  talk about something more than just your professional passions. Do you have a pet you love? Maybe a fun hobby? I always mention at the end of my “about me” section that my main three passions in life are education, diversity and inclusion, and my dog, Bernie. This usually shows that I’m not just some mindless worker drone, but I’m an actual person who they can connect with on a personal level.

Don’t be afraid to show a little bit of who you are and you’ll be great.

And finally..

You have about five minutes at most, so be memorable

This is something nobody really told me about when I was prepping for the career fair, and is was probably the most shocking. You walk up to the booth, get noticed by a recruiter, they take your resume and maybe take a picture (you sometimes fill out a quick questionnaire on an tablet), and then you get to do an elevator pitch. Maybe they’ll ask you a follow up, maybe they just tell you about the next steps in their process…and then that’s it.

Note: Wearing a beekeeper outfit is not what I mean by “being memorable”

It’s quick, it feels slightly awkward, and I can only imagine the amount of hand shaking that goes down. It’s not the recruiter’s fault, I remember some lines being wrapped around the ball room, with undergraduates and graduates patiently waiting for their few precious minutes. I’m not knocking the system at all, but what I am saying is that you have a short amount of time to make a good impression, so you have to make it. To borrow the iconic words of a meme, you have to shoot your shot.

Introduce yourself confidentially, talk about a few key things about your experiences that you think stand out or that you’re most proud of, be upfront that you’re interested (if you are, don’t lie) and would like to know the next steps of their process. This will, hopefully, signal to them you’re the real deal and are worth their time to interview. Add in tip one and two and you’re on your way to getting a job/internship!

So there you have it, Alex’s Top 3 Tips for Succeeding at the Career Fair/Interviewing Process. I can’t guarantee your success, but I’ve found past success with these few tips. As long as you’re honest about who you are and what you what from/in an employer, you’ll be fine!

Good luck with the internship/job search and may the odds be ever in your favor!

Hi, I’m Matt

Hello!

My name is Matt Steffan, and I will be serving as the combined BSBA/MAcc Graduate Ambassador for the 2018–2019 school year.  Now what does being in a combined program mean? Essentially, I take Master of Accounting classes while in the fourth year of my undergraduate program.  I am able to satisfy the requirements for the handful of accounting classes that I would take my senior year of undergrad by taking equivalent classes in the Master of Accounting Program.  I truly get the “best of both worlds,” as I am eligible to go to events for both undergraduate and graduate students.

My background is in accounting and I spent two summers as an intern with KPMG Buffalo. I worked in audit the summer after my sophomore year and took part in a rotational program where I was in both audit and advisory the summer after my junior year. After graduation from the combined BSBA/MAcc program, I will be working as an analyst for Microsoft.

Outside of school and work, I am a huge sports fan.  I go to all of the Buckeye football games and most of the hockey games.  While I love the Buckeyes, my heart has always been with the Buffalo Bills (#BillsMafia) and Buffalo Sabres.  I am patiently waiting for the day my city gets a championship because I know Buffalo will never be the same after.  I have played hockey competitively my entire life, and still play recreationally while at school.

My close friend Brutus

In my free time, I exercise, routinely come up just short in fantasy football leagues, and play video games.  I also manage a few investment portfolios and am very into the stock market, being a member of Buckeye Capital Investors on campus.  If you are reading this, I encourage you to start investing today! The best time to invest was 20 years ago, but the second best time to invest is today.  As the wise Warren Buffet once said, “The stock market is a tool for transferring money from the impatient to the patient”.

A snowy Bills game in Buffalo, New York

I am very excited to have the opportunity to blog for Fisher Grad Life regarding my MAcc experience.  If you ever have questions related to my experiences with the MAcc program or as a combined student feel free to reach out!