Posts filed under 'Full Time MBA'

CAMP 2015

CAMP Logo

Every year, Fisher’s Association of Marketing Professionals (AMP) puts on their annual Columbus Advertising & Marketing Powwow (CAMP) event.  At this event, students and professionals come together to learn about new trends and recent developments in marketing and advertising.  This year’s CAMP will include keynote speeches from John Gerzema, the CEO of BAV Consulting, and Kevin Richardson, the Senior Vice-President of Consulting Services at Nielsen Marketing Analytics.  The day will also include a panel of marketing professionals from the Columbus area, as well as the presentation of the second annual Marketer Of The Year Award, which will be presented to GoPro.

The 2015 CAMP will take place this Friday, March 27th, at The Fawcett Event Center from noon to 4:30 p.m.  If you are a current or prospective student, or if you are simply in the Columbus area and interested in learning more about marketing, come join us!  Tickets are currently on sale on the Fisher AMP website http://fisheramp.com/marketingcamp/.  Lunch will be provided and parking is free!  More information about this year’s speakers, panel, and Marketer Of The Year can also be found on the website.

Fisher AMP is very excited about this year’s event, and we have a few fun surprises planned for the day of.  Come check it out!

 


Guess Who Came to Speak at Fisher?

So, I’m not name dropping or anything…

BUT….

Jamie Dimon came to The Ohio State University.

This is Jamie Dimon talking to the OSU football team

This is Jamie Dimon talking to the OSU football team

 

Due to the stature of Jamie Dimon, this event could not be released before his visit. Jamie Dimon came to address our SMF Corporate Finance 3 class taught by Karen Wruck. (Other students were allowed to attend if seats were available.) It was very interesting to listen to all that Mr. Dimon had to say. He reads about 5 different newspapers every morning and is constantly reading everything else and just soaking in knowledge. He spoke to not only working hard, but working smart. He also noted that he likes to talk to an expert in whatever he is interested in learning more about, because listening to him/her for 10 minutes is worth more than hours of reading.

Fisher tends to bring in quite a few of amazing speakers, such as the CEO of L Brands, Les Wexner, and the CEO of Cardinal Health, George Barrett. Last year students even flew to meet with Warren Buffet. Who wouldn’t want to play guess who and see who will be here when you come next year?!


Second Semester First Years: A changing (still busy) life

As a second semester 1st year, it’s very interesting to look back and see how things have changed since the end of August.  We all went from being strangers to creating great friendships in the span of just a few months.  The program allowed us to participate in so many things first semester that it was a complete whirlwind.  From info sessions and case competitions, to exams and interview prep, we were busy from August through mid-December.  Second semester hasn’t been any less busy and in fact, I sometimes feel like we are even busier.  However, there have been some changes since the beginning of January and it has definitely kept our entire first year interesting.  There are few main changes I think the whole class has seen:

1) Less Exams, More Group Projects

Our first semester included classes like Finance, Accounting, Data Analytics & Econ.  As you can probably guess, these were very heavily data and fact-based, which led to lots of midterms and final exams.  This semester we have classes much more based on discussion and theory.  The shift has led us to many less tests and many more group projects.  While there are pros and cons to this shift, I know we can all say that we have a new appreciation for time management.  I have never seen Gerlach as busy on Sunday as it has been these past few weeks.  Multiple projects mean multiple group meetings, multiple deadlines and multiple deliverables in the form of papers, PowerPoints and presentations.

2) Less Information Sessions, More ‘Development’ Sessions

As soon as we arrived on campus in August, companies began to flock with info sessions.  It was great because it made us realize that Fisher has a very well respected MBA program.  It also meant we spent a lot of lunch hours and evenings in information sessions.  Now, we spend more of our lunch hours and evenings in what I will call ‘development’ sessions.  From learning how to personally brand yourself and marketing to millennials, to learning about the real estate process and hearing from influential leaders in the corporate world, we are learning a lot that can be applied to our careers and lives.  While there is definite value in every ‘extra’ event on campus, I think we are now learning how to stretch ourselves even more as leaders and businessmen/women.

3) Less Interviewing, More Celebrating

The interviewing process is definitely ongoing throughout our whole first year.  In fact, most of us don’t secure our summer jobs until the second semester.  However, it is great to feel the stress level drop as people get and accept offers.  Interviewing and interview prep has been a main part of our year and the celebration feels that much sweeter when all the hard work pays off.  I am also extremely happy to see how many of my peers are getting the internships they dreamed of.

By the end of this semester, we will all feel like pros at the MBA lifestyle.  It’s crazy to think the end of year one is already rapidly approaching and I am excited to see new and exciting changes continue to come our way.


Day at K

Every week, Fisher hosts companies interested in recruiting MBA candidates for internships and full-time positions. Though attendance is never mandatory, it is not uncommon for student’s schedules to become completely filled with all the company visits and information sessions going on. And not just because of the promise of pizza or Panera (which admittedly does go a long way to attracting more attendees). It is always interesting to hear from different companies, often competitors, and learn about their unique approaches to the problems we discuss on a daily basis in our classes. But even better than attending these info sessions on campus is when we get invited to visit the companies on their own turfs.

On January 16th, Kellogg’s invited several first year MBA students interested in brand management to their headquarters in Battle Creek, MI, for their annual Day at K event. We were greeted by several current brand managers (including a recent Fisher graduate) and were led through Kellogg’s welcoming and history-filled entrance: dioramas worthy of placement in a museum; a miniature simulated grocery store displaying a current marketing campaign; artwork depicting a century’s worth of product and advertising innovation. It was truly an impressive introduction.

5:30 AM departure for a 4 hour drive. Worth it!

5:30 AM departure for a 4 hour drive. Worth it!

We were brought to a small conference room where we joined and socialized with more members of Kellogg’s marketing department, as well as several MBA students from the Ross School of Business at the University of Michigan (sidebar – this was 5 days after Ohio State won the national championship, so being with a bunch of Michigan students was particularly gratifying – end sidebar).  Several Kellogg’s presenters then spoke to us about marketing subjects ranging from Kellogg’s unique approach to marketing to challenges facing the company to relationships with their customers, retailers, suppliers, and agencies. A small panel of assistant brand managers allowed us to ask about working at Kellogg’s, projects they had personally completed, career trajectories, and overall satisfaction of their time with Kellogg’s. Hearing from such key personnel from a global powerhouse of a brand and getting a chance to ask them anything and everything marketing related was an incredible opportunity.

Tony the Tiger made an appearance.

Tony the Tiger made an appearance.

The Day at K was an absolutely wonderful event. It was a real treat (Rice-Krispy Treat, to be specific) to get to meet such talented brand and marketing experts and visit the headquarters of such a hallowed brand. We even got to take a tour of Kellogg’s archives and see marketing materials and advertisements across the decades.  I am very thankful for Kellogg’s invitation, and for the Fisher College of Business for providing me with such exciting opportunities like this.


Do You

In business school, there are so many options available to you – different majors, tracks, classes, case competitions, networking events, student organizations, internships, and other opportunities.  No one does the same thing in business school.  Sure, some people have the same major.  Others intern at the same company.  Still others are on the same student organization leadership boards.  But everyone has slightly different paths through this program.  And that’s a good thing.  So my advice to current and incoming students is this: Don’t worry about what everyone else is doing.  Do you.

This past week the Class of 2016 started Semester #2 of our MBA career.  This term was the first we were able to choose an elective.  I chose corporate finance.  Although I ultimately want to work in marketing, I also want to learn about finance while I’m at Fisher.  The first few days back were filled with people asking about each others breaks and what extra classes they were taking.  Invariably, when I gave my reply, there would be a shocked gasp and a “Why?!”

My background is in literature and creative writing, and I will freely admit that I like words better than I like numbers – but I see a lot of value in understanding numbers.  It’s important to know how to invest and save money.  It’s important to understand your finances and to know your limits – what you can and cannot afford.  Right now my philosophy about money is pretty squirrely – literally.  Birthday money?  Put it in the bank.  Christmas money?  Put it in the bank.  Everything extra goes into savings.  Always.  We’re storing up for winter, folks!  But that isn’t always the best way to do things, and especially not once you start working and making a bit of money.  So I plan to complete the investments track at Fisher and learn how to be a smart investor.  I don’t really care if I struggle with some of the topics (though I did very well in my Finance I and II classes).  I may get a B or two, and that’s okay.  What’s important is that I’m learning, and I’m learning about something I think is valuable.

And maybe a lot of people think finance is scary.  And maybe there’s a stereotype that words people can’t take numbers classes.  And maybe I will struggle more than the average finance student at times.  But ima do me.  And I’m going to get the most I possibly can out of this program.  And that’s what’s most important.

Team 13 santiago's birthday

Team 13! Abhijit is sitting on my left – he’s my corporate finance partner in crime this term!

 

 

 


Student-Client Pairing Projects

 

As the first semester of my second year as an MBA comes to a close, I would like to reflect on how the curriculum has been different between my first and second years in the program. As first year MBAs, we take classes concerned with the most traditional areas of business: from Accounting to Marketing, from Finance to Strategy, and beyond. But as second years, we get the opportunity to dive deeper into these topics, and sometimes this comes in the form of student-client pairings.

In my Advertising class, for example, our class has been partnered with Crimson Cup, a consulting, wholesaling and specialty roasting independent coffee company. The lectures for the class come from creative people at the largest independent creative agency in the country: Resource/Ammirati. Using their agency’s approach to digital advertising, we, students, are designing a digital strategy for Crimson Cup to grow their business.

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Another student-client pairing that I have been a part of came from the Business and the Environment Class in which I am enrolled. The client our class is working with is1111
Soles4Souls, a non-profit organization that has high awareness and a strong global presence. Our class was split into groups to focus on solving Marketing, Recycling and Repurposing, Product Procurement, Domestic Micro-Enterprise, and Viral Campaign problems that their organization is currently facing.

Perhaps the most valuable part of this pairing comes from the fact that each group was instantly connected to a C-Suite executive at Soles4Souls. For example, my group was connected with Kevin Cherep, the Chief Development Officer, who was in attendance for our final presentation. With his direction, my group took off on a journey to draft a creative marketing strategy for their organization’s Travel Program.

While it’s important to get touch all of the bases of business through the first year of the MBA program, I feel that the most learning comes from these kinds of projects where we get to work with an organization through student-client pairings. Through these pairings, we, as students have the opportunity to develop connections with existing business leaders, and we get the opportunity learn on the job, if you will. While internships provide us with real-life experience, so too do these student-client pairing opportunities. And as a student currently on the job market, I know that these pairing opportunities will be an invaluable way for me to show what I can do in any future interviews.


Fisher Follies: Fostering Community, Inspiring Creativity & Having FUN!

One of the greatest things about Fisher, which seems to come up quite often when I speak with prospective students, is the unique and supportive culture that we have here among students, staff and faculty. I truly believe it is rare to find a culture of collaboration where, for example, you can prep for an interview with a classmate who is interviewing for the same job. And, to have a community that truly cares about each other, their successes and their well-being.

That is the community that Fisher Follies, our unique social and non-profit organization here at Fisher, aims to foster. We raise money for the Fisher Follies Fund, which is a relief fund that make gifts (both monetary and in-kind) to any graduate student in the Fisher community that is facing extreme and unexpected hardship. Students are able to anonymously nominate themselves, or they can be nominated by two of their peers.

Each year, we hold a Fall Auction event that raises money for this fund. All auction items are donated by students, staff and faculty and range from dinner and desserts with other students or faculty, to your own personal “hype man” for a week, to a lavish trip to California to visit the “sea and c-suites” with one of your favorite professors. At this year’s event, which occurred on November 21st, we had over 110 items donated for our silent and live auction and over 200 people in attendance. Considered our “cocktail” event in the fall, it was a great time for everyone to dress up, take pictures at the photo booth, and socialize with their friends and professors.

In addition to it being an incredibly fun event for everyone, it was tremendously successful. We raised over $23,500 for the Fisher Follies Fund, which is the most money we have every raised at our annual auction! All of which goes directly back to students in need. This year, we unveiled the launch of our website, www.fisherfollies.com, so I encourage everyone to check it out to learn more about the Fisher community and the great things that we do as an organization.

Now that the auction is over, Fisher Follies will move on to begin writing and directing skits for our annual Variety Show in the Spring (February 20th), which celebrates our success and camaraderie as a community, and essentially enables us lampoon each other after a year of taking ourselves way too seriously.


Fisher Follies Auction

Here comes the time for the Fisher Follies Auction, which marks the beginning of the Thanksgiving season. Some background information on the event: Fisher Follies Auction is organized by Fisher graduate students and aims to raise funds for Fisher students who are facing unexpected or extreme hardship. This year, the auction has received over 100 generous donations from students, faculty, and staff.

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The auction has become a hot topic for all of our MBA students who are exciting to offer a bid. To me, I am interested in “A Day with Mr. Warren Buffet.” The lucky bidder will be joining the trip to Omaha and will get to spend a day with Mr. Buffet over the spring break. Some other interesting auction items are “Prime Seating for Your Family in the Pre-commencement Exercises,” “Best Seat in the Shoe,” and an “All Expenses Paid Trip to California: SEA and C-Suites.”  I have to mentioned that one of the most exciting moments in the auction was the bidding for the California trip. Prof. Matta, our Marketing professor, will lead a team to visit Apple headquarters, have conversations with C-level executives, and tour an exclusive winery and estate. Apparently, all the bidders have done a lot of studies in terms of the bidding strategy and it ended with a historical price of $4,100 for 4 persons.

Lucky guys!

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The auction has raised over $23,500, which will be used to strengthen the Fisher community. I have to say, I’m lucky to be one of the members of the Fisher family and know I will be taken care of all the time.


Being Out & Proud at Fisher (and Columbus)!

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When searching for business schools, I was not only looking for top-notch academics, but also whether there was a Lesbian, Gay, Bisexual, and Transgender (LGBT) presence on campus and in the surrounding community. It was important for me to feel safe, accepted, and share my MBA experience with other LGBT students. Fortunately, Ohio State and Columbus have one of the largest LGBT populations in the Midwest. In fact, Ohio State was ranked as one of the top 50 LGBT-friendly campuses by Campus Pride (www.campuspride.org) and Columbus earned a perfect score as a LGBT-friendly city by the Human Rights Campaign (www.hrc.org), which is America’s largest LGBT civil rights organization.

On-campus: Although most LGBT organizations are undergrad-based, they all welcome LGBT graduate students and allies. Most of these organizations meet regularly and offer informative and fun events, ranging from socials to LGBT speakers. Laverne Cox, the transgender actress who appears on “Orange is the New Black,” even spoke at our school this semester. For business students, Out in Business (www.fisheroib.com) is Fisher’s main LGBT business club. I also recently attended the Reaching Out MBA conference (www.reachingoutmba.org) in San Francisco with several of my classmates. Definitely a fantastic conference that brought together LGBT business students from all over the country and included speakers, case competitions, recruiting fairs, and social events. Highly recommended!!!

Off-campus: Not surprisingly, the LGBT “scene” in Columbus pales in comparison to much larger cities, such as New York City and San Francisco. Even so, it is still very vibrant and active! There is something for everyone, ranging from nightlife in and around downtown Columbus to support and wellness organizations, such as Stonewall Columbus (www.stonewallcolumbus.org), and musical groups, such as the Columbus Gay Men’s Chorus (www.columbusgaymenschorus.com). If you are ever looking to experience LGBT outside of the area, Columbus is in close proximity to other major cities, including Chicago, Detroit, Cincinnati, and Cleveland.

So whomever you may be, Fisher and Columbus is definitely a welcoming LGBT environment! As a business student, now you just have to find the time to see all that it has to offer, but that’s for another post ;)


Experience the World through Columbus

International exposure and work experience is becoming hugely important in the business world. This year I had the pleasure of attending the Columbus International Festival. I’m a member of the Fisher Global Business Association and we used the festival as an opportunity to come together and have a fun international experience.

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A small group of us hit up the Ohio State Fairgrounds to see what the rave was all about. Thankfully it was indoors; if you don’t already know about Ohio it starts to get a little chilly in November. Obviously from the start of the festival we were pretty focused on FOOD, who doesn’t love food. I settled on some bubble tea and Chinese, but I couldn’t help but take a picture of this humungous pretzel.

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Throughout the few hours we were there, there was a stage hosting various styles of dances from all over the world. The variety was great, and ever better, some acts featured some cute kids doing their best to impress the audience. I captured some good ole bag pipe action.

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Outside of the food and performances, there were various booths ran by different international organizations from Columbus and a lot of shops with cool cultural knick knacks. Columbus is always hosting cool festivals that present you with new food and cultures that you may not have had the opportunity to confront otherwise. There’s a whole world out there, go experience it!

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