A toast: Feb. keynote Diageo touts storied history, vast distribution network
You might not have ever heard the name “Diageo,” but perhaps these ring a bell?
Johnnie Walker, Crown Royal, Smirnoff, Ketel One, Captain Morgan, Bailey’s, Tanqueray, Guinness – the list goes on.
Not a household name itself, the brands Diageo owns are; today, the company claims the title as the world’s largest producer of spirits, and it’s a major producer of beer and wine.
In a nod to COE’s upcoming seminar, which features Diageo’s North American supply chain leader, Paul Gallagher, here are some interesting facts about the company whose supply chain excellence journey will be shared in just a few weeks:
- The North American region, whose supply chain Paul Gallagher leads, is the company’s most robust contributor to the top and bottom lines. That region accounted for about one-third of its €10.8 billion ($11.7 billion) total sales and nearly half of its €3 billion ($3.3 billion) operating profit in the most recently closed fiscal year.
- Diageo’s North American distribution network is huge, with more than 100 spirits distributors and brokers, and more than 400 beer distributors. That’s on top of 11 bottling, distilling and blending sites on the continent, the closest of which is in Louisville, Ky.
- Diageo is part of the reason you know more about what you’re drinking. The company was a major voice in a responsible-drinking push that worked with consumer and public health advocates to eventually include alcohol content and nutritional information on packaging. This is an initiative Diageo is rolling out worldwide.
- Diageo’s 2015 revenue leader? Scotch, followed by beer and vodka.
- Diageo’s roots stretch back nearly 300 years: The company’s current iteration didn’t come around until 1997, but the namesake of one of its flagship brands, Guinness, signed a 9,000-year lease in Dublin in the late 18th century.
- Burger King and booze? Diageo at one point owned the Burger King and Pillsbury brands. It sold those in 2000, three years after taking on its current corporate structure, and began picking up more spirits and wine businesses in 2001.
- Diageo employs more than 33,000 around the globe. About 10 percent of those employees are in North America, while nearly two-thirds are in Europe and Asia.
COE’s upcoming seminar is a can’t-miss for continuous improvement leaders, supply chain and procurement professionals, and anyone else who works with an extended network of suppliers and vendors. Diageo is a leader in mastering its complicated delivery network, and its strategies contain actionable insights for any industry.
Click here to learn about the full programming slate for the seminar or register now.
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