Like many great innovations, Center for Operational Excellence member Huntington National Bank is adding a lean flourish to some of its customer interactions in a way that begs the question: Why hasn’t it always been like this?
The bank this week announced a deal that links Ohio State University student ID cards with some checking accounts at no additional card. As Columbus Business First explains it, the ID essentially becomes a debit card for Huntington’s Asterisk-Free and Plus accounts.
As someone always wondering how he can get one more card out of his wallet, this would have greatly appealed to me as a student. As someone watching Huntington progress on its operational excellence journey, I’m impressed with the move’s combination of ingenuity and loyalty building.
This bit of Buck ID reform isn’t an out-of-the-blue innovation. Huntington recently announced a $125 million deal with OSU to make it the school’s official bank for consumer accounts, which will increase the presence of its ATMs and branches on and around campus. It’s partnerships like these that make great strides – often with very simple improvements – in giving students up-close access to the growth and evolution at one of the city’s most important corporate institutions.
We’re proud to call them an important part of what we do at COE.