I know that preparing for interviews can seem like a waste of time sometimes. In the basic sense, it is just having a conversation, so why not just go in with the attitude of: "I'm just gonna go in there, be myself, answer their questions with great stories, and knock the interviewer's socks off." And the answer is, because that probably isn't how it will go at all if you don't do any prep work, like having answers for common questions prepared.
This week I had the opportunity to participate in the first big case competition of the year on campus, which was sponsored by Proctor & Gamble (a consumer brand goods company based in Cincinnati, OH). The case was marketing based, using a real P&G brand, and interacting with members of the brand management team that actually works on the product's marketing strategy.
There was a saying that we used in the Marine Corps: "It is easier to keep up than catch up."
People, perhaps now more than ever, like instant gratification. We want answers and results right now. We don't want to have to wait until 6 in the evening to catch the evening news, which is why we have multiple 24 hour cable news networks. Most of us carry more computing power in our pockets than it took to get to the moon, so that we have everything, news, weather, banking info, contacts, and whatever else there is an app for, at our fingertips.
Saying that I am a student once again may not be completely accurate, because really, we are all constantly students in life, expanding our horizons and our knowledge. Perhaps "back to being a professional student" is a more accurate description. It has been a little over six years since I received my Bachelor's degree in Ohio Stadium (a.k.a. the Horseshoe), and in those six years I learned a lot about myself and the world. I am sure I will talk more about the journey in future posts, but here is a picture to serve as a primer.