Fisher AMP Chicago HOP 2012

A yearly tradition at Fisher has once again proved to be a highlight of our year as marketing students.  Each year a group of approximately 20 Marketing students travel to the Windy City to learn from leading marketing companies about cutting edge marketing concepts.  As the president of Fisher Association of Marketing Professionals (AMP), it was up to me to create a fun and educational experience for our members.

Luckily this year was once again a great success (whew!).  We had the extreme honor to visit Edelman, the world’s largest PR firm, Jack Morton, a brand experience agency, Wrigley’s, focusing on brand management of their gum brands, and finally a stop at Navigate Research, a sports market research and sponsorship valuation firm.

Another highlight of the trip was an Alumni networking night sponsored by an alumnus at the Hilton Chicago.  What a great venue to chat with 30 local Chicago Fisher alums!

Thanks to all of our sponsors and hosts.  We all had a fabulous time and learned a little along the way too ;)



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